Technology Marketing Blog
Resources and content for small business technology brands to improve their online marketing function, generate more inbound leads, and grow their revenues.
Why We Recommend Page Builder Websites For Startups
If there’s one word that characterizes startup companies it’s instability. I see this across service providers like IT companies and product companies like SaaS startups. Small and growing companies oftentimes don’t have a clear idea of who they are serving, how they can help them, messaging that resonates with their audience and a whole host…
Google Announces Upcoming Helpful Content Update
A potentially impactful algorithm update is set to launch next week according to Google. Google is leveraging innovations in detecting duplicate product reviews and other low-quality product review spam from fake users that is commonly leveraged in e-commerce and bringing it to broader search results. People have been complaining for a while now about low-quality…
TNHS Helps MSP Narrow Focus To Legal Sector, Launch New Advertising Campaign
AKAVEIL Technologies Inc. (AKAVEIL) is a small but growing managed IT services provider that reached out to Tortoise and Hare Software (TNHS) in May of 2022 for help with their marketing. AKAVEIL had been struggling to generate traction with outreach efforts and determined that additional marketing support was needed to generate more leads and scale…
Current State Of Demand For IT Services
One thing that has always amazed me over the past few years running an agency here is the inability of so many online marketers to see the big economic picture. Every time an economic slowdown or a recession hits social media feeds and slack groups are flooded with questions about why conversion rates have dropped,…
MSP Marketing Guide To 5 Million+ ARR
In this guide, we’re going to talk about how you can use MSP marketing to generate enough pipeline to get to 5 million plus in annual recurring revenue. A lot of the things we’ll talk about in this guide can be used in larger and smaller businesses but for the purposes of this guide, we’ll…
Food Safety Trainer Marketing Case Study
In todays post we’ll be talking about how we helped a food safety training consultant update their branding, increase exposure, and start generating more leads for their proctored food safety training company. Alderman & Associates is a food safety training consultant delivering in person food safety training to help people get their ServSafe food safety…
What Is A Trunk Slammer In The MSP Space?
A trunk slammer is a slang term in the MSP world for a small MSP or break fix shop, usually 1-2 employees that provides low quality service, and is highly prone to going out of business. Larger MSPs tend to use this term derogatorily to refer to these smaller MSPs because small MSPs tend to…
Multi Arm Bandits And PPC Machine Learning
In today’s post, we’re going to be talking about a common PPC machine learning algorithm of which some variant is leveraged in part by many pay per click platforms called a multi arm bandit. We’ll talk about how they compare to simple A/B tests and why understanding the types of algorithms these platforms use is…
Top Online Lead Generation Tips For MSPs
According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP. There’s no question that the vast majority of MSPs struggle with lead generation, especially in the earlier years of their business. It makes sense, most…
Best Practices For Responsive Search Ads
If you’ve been running paid search campaigns on Google Ads lately you’ve almost certainly noticed that responsive search ads are now the standard. Google is leaning heavily into automation and machine learning and fighting the current is not only less effective, but it’s also now not even possible in some cases. Expanded text ads have…
How To Set A Budget For Paid Search
In this post, we’re going to break down how to set a budget for paid search to run lead generation campaigns for your B2B tech org. Let’s assume for the purposes of this post that you are seeking to set a budget that will effectively establish a pay-per-click lead generation pipeline and target approximately 10…
Want To Sell Your MSP? You Need EBITDA
In today’s post, I want to open up the curtain a bit on what selling your MSP one day might look like and why many owners of managed service providers are doing themselves a big disservice when it comes to the way they are looking at how they operate their business. I want to share…
How To Automate Your Social Media Posting
In today’s world, companies that can best leverage automation to augment their company’s performance, are at a significant advantage compared to companies that aren’t able to leverage these tools effectively. Scale and volume are the name of the game, especially in B2B tech firms. In this post we’ll break down how you can leverage social…
Branding Your MSP: How To Get Started
Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t shopping for marketing, and have no relationship to the company will regularly come up to me at trade shows, or comment on my business card,…
What Is The Best Social Listening and Monitoring Tool For LinkedIn?
I’m a member of about 10 different tech or marketing-related slack groups and a question that has been popping up over and over again recently is what are the best social listening or monitoring tools for LinkedIn? LinkedIn used to be one of the most effective B2B lead generation channels, but when the pandemic struck…
Types Of Technology Companies
One thing I’ve somewhat struggled with since starting a marketing agency for technology companies is getting a handle on all the various types of technology companies. When you’re working in the field people tend to think more of themselves as software developers, or DBAs, or network admins, rather than being employees of an MSP, or…
Jacksonville SaaS Companies To Watch In 2022
Jacksonville’s SaaS scene is still in its budding stages relative to larger powerhouse cities like New York, Autstin, San Franciso, and Miami, but there’s still a small but growing cohort of ambitious companies providing technology products to the broader market. In this post, we’ll outline a few of the Jacksonville SaaS companies to watch in…
Why A B2B Website Should Cost $10,000+
In today’s post, I want to break down a common misalignment between B2B website purchasers and agencies when it comes to website development. Website pricing, like all goods and services, is driven by supply and demand. Website supply is somewhat flooded with drag and drop website builders and DIY options on platforms like Wix and…
How Do I Advertise My MSP? A Short Guide
Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…
The Ultimate Guide To Paid Search On Google Ads For Managed Service Providers
Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there’s hardly time to worry about networking and doing things like posting on social media. However, you’d like to grow faster, and due to some…
Technology Marketing Blog Posts
Tortoise and Hare Software provides resources and content on our technology marketing blog to help small business technology brands build out robust inbound marketing infrastructures that drive more leads, create more revenues, and make their business more attractive when it comes time to sell.
Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.