The Services You Need to Grow and Sell
Has your cybersecurity firm moved beyond the startup phase, with a growing team, a few key clients, and a solid foundation? Are you ready to scale your business but struggling to "crack the marketing code"? Have you wasted time and money on scattered marketing efforts that led nowhere?
At Tortoise and Hare Software, we specialize in marketing for cybersecurity firms. With our deep industry expertise and a tailored, hands-on approach, we’ll help you generate consistent leads, drive revenue growth, and position your business for acquisition. Explore our services below and discover how we can help you reach your business goals.
Our Cybersecurity Marketing Services
Online marketing services for cybersecurity firms. Explore our cybersecurity marketing solutions below:
Our Cybersecurity Marketing Services Can Help You..
Develop Your Cybersecurity Marketing Strategy
We engage with cybersecurity firms daily, discussing what's working and what isn’t. Every company and market has its own dynamics, and your business requires a unique approach. We collaborate with you to identify your market fit and position your brand in front of the right decision-makers at the right time.
Increase Brand Awareness
No one can do business with a company they’ve never heard of! Many cybersecurity firms struggle to consistently reach a wide enough audience. We bring extensive experience in advertising and content marketing to help you expand your brand’s reach and make a lasting impression in the marketplace.
Identify Performance Gaps
At Tortoise and Hare, we excel at building and optimizing the reporting infrastructure necessary to pinpoint where your sales pipeline is leaking. We’ll help you analyze call performance, website effectiveness, and platform metrics within the online marketing landscape, so you can make data-driven improvements and maximize your cybersecurity firm's growth potential.
Increase Lead Volume
Effective branding, a solid strategy, and precise execution lead to success for your cybersecurity firm. Our specialized marketing services are designed to help you boost lead volume, grow your revenue, and position your cybersecurity business for a successful acquisition.
Frequently Asked Questions About
Our Cybersecurity Marketing Services
Cybersecurity firms with $2-5 million in ARR and headcounts in the 20s and 30s are typically our best-fit clients. Companies in this range usually have the key elements in place for us to drive significant results, such as a marketing budget, CRM system, dedicated sales team, established branding, and a functioning website.
We specialize in pay-per-click (PPC) advertising and search engine optimization (SEO) specifically tailored for the cybersecurity sector. While these are our primary areas of focus, we support these efforts with a wide array of complementary services, including content creation, conversion rate optimization, and analytics tracking. Our goal is to drive high-quality traffic and generate leads through both organic and paid search strategies.
Our monthly retainers start at $1,500 plus ad spend, with most clients investing between $5,000 and $25,000 per month on marketing efforts. Pricing is scalable depending on your goals and the level of competition in your specific cybersecurity niche.
It's not uncommon for us to 10x traffic and lead flow for a client but the impact varies on a lot of factors such as starting point, budget, time spent working together, competitiveness of your market, and more.
Partner With Tortoise and Hare As Your Cybersecurity Marketing Services Provider
Your Team
- Field Sales Calls
- Follow Up On Leads
- Administer The CRM
- Attend Networking Events
- Post People And Culture Photos
- Collaborate On Strategy
- Provide Vision And Feedback
Tortoise and Hare
- Help You Define And Execute Strategies
- Run Advertising Campaigns
- Configure Conversion Tracking
- Administer Your Website
- Optimize Your Website For UX, SEO, & Lead Generation
- Set Up Call Tracking
- Integrate Your Marketing Technology Stack
- Help You Run Data Driven Tests
- Develop User Friendly Reports
Partner With The Most Trusted Cybersecurity
Marketing Services Provider
At Tortoise and Hare we are frequently partnering with either internal marketing resources or founders to act as an extension that helps internal teams execute on more technical and expertise driven tasks that MSP marketers face that may just not be practical to get up to speed on in the near term.
Running pay per click advertising campaigns, optimizing WordPress websites, and integrating a marketing technology stack are some of the most common activities we are helping out clients out with. We also a bring a cross company industry view that helps our clients define and execute their marketing strategies. Learn more about our MSP marketing services and how they can help you reach your business goals.
Learn More About Our
Cybersecurity Marketing Services
Claim A Free Consultation Today
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.
Featured Blog Content About Our MSP Marketing Services
