Hunter Nelson

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msp needs call tracking software

Why Your MSP Desperately Needs Call Tracking

By Hunter Nelson | April 24, 2023

I’m continually impressed by the number of phone issues that can be uncovered by in an MSP business, when their core business revolves primarily around customers calling in for help with support issues. My suspicion is that those issues are never going away for their customers so if they for some reason can’t reach the…

person estimating cost of an msp lead

Estimating The Value Of An MSP Lead

By Hunter Nelson | April 17, 2023

In today’s post, we’ll be talking about a muddy subject.. How to estimate the value of an MSP lead and how you can translate that into what you can spend to acquire a customer with your sales and marketing spend. Many MSP owners are overly cautious with their sales and marketing spend and try to…

Is LinkedIn Ads A Fit For Your MSP?

By Hunter Nelson | April 14, 2023

When considering options for marketing your MSP, no doubt you’ve considered using LinkedIn Ads to generate more leads and sales opportunities. LinkedIn is after all, probably the largest collection of B2B professionals on the internet, and your prospective customers are almost certainly interacting on the platform. LinkedIn Ads can certainly be an effective tool, but…

cloud vs on prem msp revenue growth

On-Prem MSP Still The Lion, Cloud MSP Doubles The CAGR

By Hunter Nelson | March 7, 2023

In a recent article by 451 research on behalf of S&P global market intelligence, a look at the managed services market was taken to get a better feel for how MSPs are earning their revenue. One thing that stood out to me in the article was that about 80% of managed services revenue is generated…

Top Of Funnel, Middle Funnel, and Bottom Of Funnel Explained

By Hunter Nelson | March 2, 2023

You’ve probably heard marketers talking about the top of the funnel, the middle funnel, and the bottom of the funnel, but do you know what they mean? Well, the truth is, it’s pretty ill-defined and has been muddled many times on the internet by people making their own interpretations. In this post, we’ll muddy the…

south florida msp website launch announcement

TNHS Helps South Florida MSP Launch Marketing Website

By Hunter Nelson | February 6, 2023

Computer Business Solutions is a Pompano Beach based managed IT service provider serving Pompano Beach, Fort Lauderdale, Boca Raton, and the greater South Florida area. Computer Business Solutions, or CBS for short reached out to Tortoise and Hare as a referral from another MSP for help with preparing to launch an online marketing program. After…

MSP Sales Funnel Key Terms To Know

By Hunter Nelson | January 23, 2023

In today’s post, I wanted to break down a few key terms MSP owners should be aware of when it comes to breaking down sales funnels from online marketing for your MSP. A lot of MSP owners grow initially through referrals and networking and are used to any leads they receive to be scorching hot…

Why Chat GPT Is A Risk For SEO Content

By Hunter Nelson | January 19, 2023

Chat GPT is all the rage right now. Type in a few sentences about what you want and ChatGPT spits out serviceably written content to fulfill all your marketing dreams. It’s easy to see how ChatGPT can have a high potential for abuse and turn an already lazy group of marketers, into something even lazier,…

don't rely on referrals graphic

Why Referrals Don’t Scale And Create Risk For Your Company

By Hunter Nelson | November 28, 2022

With the recent wave of layoffs in the tech sector, I’ve seen a big uptick in the recently departed deciding to try their hand at running their own consulting business. This has led to a lot of fresh faces in some of the networking meetings I attend asking some flavor of the same question. How…

pondering what goes into publishing a blog post

What Goes Into Publishing A Blog Post?

By Hunter Nelson | November 2, 2022

I wanted to take a moment to describe what goes on during the publishing of a blog post here at Tortoise and Hare Software to give you some visibility into what engaging with us can look like. Our client base is comprised primarily of established mid-market MSPs, SaaS, and Cybersecurity firms, and our clients come…