The Services You Need To Grow And Sell
Has your software company moved past the early startup phase, with a solid team of developers, a few client referrals, and a small but growing project pipeline? Are you ready to transform your business into a more structured, scalable company but finding it challenging to "solve the marketing puzzle"? Have you already spent thousands on one-off marketing experiments with little to show for it?
Tortoise and Hare Software specializes in marketing services for software development companies, and we bring both industry experience and a personalized approach to help you succeed. Our goal is to help you scale your revenue, grow your client base, and reach your business goals. Explore our service offerings below to see how we can help you achieve sustained growth.
Software Development Marketing Services
Online marketing services for managed IT service providers. View our software company marketing services offered below:
Our Software Development Marketing Services Can Help You..
Develop Your Marketing Strategy
We speak with software company leaders regularly to discuss what’s working in the industry and what isn’t. Every business and market is unique, so we create customized strategies that work specifically for your company. Our team will work with you to define the right target market and build a plan to reach the right buyers at the right time.
Increase Brand Awareness
It’s difficult to win new business if no one knows who you are. Many software development companies struggle with getting their brand in front of enough potential clients consistently. We bring the experience in advertising and content marketing you need to expand your brand’s reach, helping you stay top of mind with prospective clients.
Increase Lead Volume
A strong brand, combined with a well-planned strategy and focused execution, leads to success. Our marketing services are designed to help you increase lead volume and grow your top line. We’ll help you build a consistent flow of new business opportunities, positioning your company for long-term growth and making it easier to achieve your business goals.
Frequently Asked Questions
About Our Software Development Marketing Services
Software development companies with $2-5 million in annual revenue and team sizes in the 20-50 range are typically our ideal clients. Companies at this level usually have the foundational elements in place—such as a marketing budget, a CRM, a dedicated sales team, established branding, and a website—that allow us to make the most significant impact on their growth.
Our core services focus on pay-per-click (PPC) advertising and search engine optimization (SEO). While we offer a range of services, our primary focus is building traffic and generating high-quality leads through search engines. We do this by managing paid search campaigns and optimizing website content to drive organic traffic from search engines.
Retainers start at $1,500, plus ad spend, and increase based on the scope of work. Most of our software development clients typically allocate between $5,000 and $25,000 per month for their digital marketing efforts.
It’s not uncommon for us to increase traffic and lead flow significantly—sometimes as much as 10x—depending on factors like your starting point, budget, market competitiveness, and the duration of our partnership. Our services are designed to drive measurable results and help grow your client base.
Partner With Tortoise and Hare As Your Software Development Marketing Services Provider
Your Team
- Field Sales Calls
- Follow Up On Leads
- Administer The CRM
- Attend Networking Events
- Post People And Culture Photos
- Collaborate On Strategy
- Provide Vision And Feedback
Tortoise and Hare
- Help You Define And Execute Strategies
- Run Advertising Campaigns
- Configure Conversion Tracking
- Administer Your Website
- Optimize Your Website For UX, SEO, & Lead Generation
- Set Up Call Tracking
- Integrate Your Marketing Technology Stack
- Help You Run Data Driven Tests
- Develop User Friendly Reports
Partner With The Most Trusted Software Development
Marketing Services Provider
At Tortoise and Hare, we frequently collaborate with internal marketing teams or company founders to act as an extension of your team. We help execute on technical and expertise-driven tasks that software development companies often need but may not have the time or in-house knowledge to handle effectively.
From running PPC advertising campaigns to optimizing WordPress websites and integrating marketing technology stacks, we provide the support needed to drive results. We also bring a cross-industry perspective that helps our clients refine and execute their marketing strategies. Learn more about how our services can help your software company achieve its business goals.
Learn More About Our
Software Development
Marketing Services
Claim A Free Consultation Today
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.