Technology Marketing Blog

Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.

msp ebitda growth for higher multiple on sale

Want To Sell Your MSP? You Need EBITDA

By Hunter Nelson | February 26, 2022

In today’s post, I want to open up the curtain a bit on what selling your MSP one day might look like and why many owners of managed service providers are doing themselves a big disservice when it comes to the way they are looking at how they operate their business. I want to share…

social media automation tool

How To Automate Your Social Media Posting

By Hunter Nelson | February 1, 2022

In today’s world, companies that can best leverage automation to augment their company’s performance, are at a significant advantage compared to companies that aren’t able to leverage these tools effectively. Scale and volume are the name of the game, especially in B2B tech firms. In this post we’ll break down how you can leverage social…

sample brand kit

Branding Your MSP: How To Get Started

By Hunter Nelson | January 25, 2022

Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t shopping for marketing, and have no relationship to the company will regularly come up to me at trade shows, or comment on my business card,…

social monitoring on linkedin

What Is The Best Social Listening and Monitoring Tool For LinkedIn?

By Hunter Nelson | November 23, 2021

I’m a member of about 10 different tech or marketing-related slack groups and a question that has been popping up over and over again recently is what are the best social listening or monitoring tools for LinkedIn? LinkedIn used to be one of the most effective B2B lead generation channels, but when the pandemic struck…

tech companies out there in the market

Types Of Technology Companies

By Hunter Nelson | November 15, 2021

One thing I’ve somewhat struggled with since starting a marketing agency for technology companies is getting a handle on all the various types of technology companies. When you’re working in the field people tend to think more of themselves as software developers, or DBAs, or network admins, rather than being employees of an MSP, or…

jacksonville saas companies to watch

Jacksonville SaaS Companies To Watch In 2022

By Hunter Nelson | November 10, 2021

Jacksonville’s SaaS scene is still in its budding stages relative to larger powerhouse cities like New York, Autstin, San Franciso, and Miami, but there’s still a small but growing cohort of ambitious companies providing technology products to the broader market. In this post, we’ll outline a few of the Jacksonville SaaS companies to watch in…

b2b website cost being calculated

Why A B2B Website Should Cost $10,000+

By Hunter Nelson | November 2, 2021

In today’s post, I want to break down a common misalignment between B2B website purchasers and agencies when it comes to website development. Website pricing, like all goods and services, is driven by supply and demand. Website supply is somewhat flooded with drag and drop website builders and DIY options on platforms like Wix and…

msp advertising questions

How Do I Advertise My MSP? A Short Guide

By Hunter Nelson | October 27, 2021

Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…

msp paid search campaigns

The Ultimate Guide To Paid Search On Google Ads For Managed Service Providers

By Hunter Nelson | October 10, 2021

Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there’s hardly time to worry about networking and doing things like posting on social media. However, you’d like to grow faster, and due to some…

msp seo ultimate guide

The Ultimate Guide To MSP SEO

By Hunter Nelson | October 1, 2021

Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market managed service providers (MSP). If you look at MSPs that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth came…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.