Technology Marketing Blog

Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.

north star in branding

Building A North Star For Your Brand

By Hunter Nelson | September 2, 2021

Today I had an “epiphany”. I was writing a lead magnet for the top 10 mistakes I see technology companies making when it comes to their marketing and wrote down the lack of a strong brand as the number 1 mistake. Since I typically work with companies in a post-branding lead generation capacity, I don’t…

Establishing Web Analytics And Conversion Tracking Foundations Using The Google Marketing Platform

By Hunter Nelson | August 25, 2021

Building a quality website is the absolute cornerstone of everything that comes next in a digital marketing context. The coronavirus pandemic has significantly accelerated a shift to digital that has been a long-time trend. Yet, there are still so many companies that don’t understand the value of digital and the impact that their website is…

5 second test for ppc landing pages

The 5 Second Test For PPC Landing Pages

By Hunter Nelson | August 11, 2021

I’ve been having a lot of conversations recently about optimizing websites for lead generation and explaining a concept called the 5 second test. The 5 second test is a design usability test that aims to help usability testers evaluate and prove the effectiveness of user experiences designs. The idea is that you show someone a…

business lessons learned in competitive online gaming

Business Lessons Learned From 15+ Years In Competitive Online Gaming

By Hunter Nelson | August 6, 2021

When I was in 3rd grade my family picked up and moved from the poor side of town to a better neighborhood on the outskirts. After my first time experiencing how much moving stinks, and losing the family cat (R.I.P Tinkerbell), I came in as a rough and tumble south sider to the north side…

LinkedIn Ads Rolls Out New JavaScript Event Based Conversion Tracking

By Hunter Nelson | July 13, 2021

I was poking around in a couple of LinkedIn Ad accounts today, while working on some campaigns and got a notification that there was a change to conversion tracking behaviors. I popped on over to the conversion tracking and noticed that there was a new option to enable event based conversion tracking via a JavaScript…

how to choose the right marketing agency

How To Choose The Right Marketing Agency

By Hunter Nelson | May 25, 2021

Digital marketing is one of the most competitive and saturated fields in the universe. Just about anyone can start a digital marketing agency in about 4 hours with a laptop and an energy drink. Every time I line up a new client I breathe a huge sigh of relief because it’s going to be so…

sales and marketing transformation pillars

3 Key Elements Of A Successful Sales And Marketing Transformation

By Hunter Nelson | May 17, 2021

Generating a steady stream of leads and growing annual revenues at a rate that satisfies you, your investors, and your employees can be a significant challenge. It requires transforming your organization into a sales and marketing company as much as it does providing the product or service that your selling. I’ve worked in various capacities…

cmmc marketing for msp and cybersecurity

CMMC Presents New Marketing And Sales Opportunity for MSPs

By Tortoise and Hare Software Content Team | May 15, 2021

Have you heard about the Cybersecurity Maturity Model Certification (CMMC)? It’s a universal standard meant to enhance and normalize cybersecurity throughout the Defense Industrial Base (DIB). Released on January 31, 2020, CMMC will affect about 300,000 companies that do business with the U.S. Department of Defense (DoD). These include contractors who engage directly with the…

PRESTO copywriting conjecture

The PRESTO Landing Page Copywriting Framework

By Hunter Nelson | May 10, 2021

Creating a landing page that converts can be a challenge. There’s a lot that goes into it, but one of the most important aspects of that is the copywriting. It would be a significant challenge to create a landing page that converts that uses 0 copy and only design, but it would be much more…

social media reporting on google analytics

How To Measure Your Social Media Performance With Google Analytics

By Hunter Nelson | April 27, 2021

Measuring social media performance can be tricky. Most of the interactions happen on a 3rd party platform, which means you are at the mercy of the reporting provided and integrations available from the platforms in question, in this case social media websites. Getting a complete picture of what’s happening in terms of lead generation and…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.