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Online Lead Generation with Pay Per Click Advertising (PPC)

There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable.  While highly effective, you are essentially trading time for money and your growth is limited by the time invested.  As soon as you stop networking, the leads stop trickling in and referrals stop coming your way.  Individual contributor level employees also aren’t typically driving in leads since their compensation structures aren’t aligned with the success of the company, at least not to an extent that they are personally motivated to sell.  That’s why for organizations to continue growing they need to build an online lead generation funnel.  One of the best ways to do this for new and seasoned digital advertisers alike is with pay per click advertising campaigns.

GDPR Principles: Accuracy

The accuracy principle states that controllers and processor should make reasonable efforts to ensure personal data is accurate.  They must allow citizens to challenge the accuracy of data and take steps to rectify or erase the data associated with the challenge.  Verification is sometimes needed to ensure data is accurate.  Controllers and processors should consider the impact to the individual and whether they collected the data or the user provided it when determining appropriate verification steps.  Organizations should document challenges and their responses thoroughly and in a timely manner. They should also document the thought process for determining whether personal data needs to be verified and the verification steps taken if necessary.

SAR Portal – Privacy Definitions

The GDPR and subsequent chain of privacy laws passed in countries around the world have resulted in a slough of new lingo for privacy professionals and IT professionals to learn.  One of these new terms is the SAR portal.  SAR portal stands for Subject Access Request portal.  Many of the new privacy laws grants certain rights to the citizens of their countries that allow them to make certain requests to businesses and other organizations that collect and process personal data.  The types of rights that are granted to citizens varies from country to country.  Some example requests that can be made are….

GDPR Principles: Data Minimization

Data minimization is the concept of collecting the minimum amount of data needed to carry out the stated purpose and no more.  When conducting a data minimization evaluation you must ensure that the data collected is adequate and relevant to your stated purpose as well as limited. The onus is on the organization to document compliance with this principle.  We recommend documenting a review of this principle each time new personal data is collected or processed.  Conduct at least an annual audit of personal data that has been collected or processed to ensure that changes in the business have not impacted compliance with the data minimization principle.

GDPR Principles: Purpose Limitation

The GDPR’s purpose limitation principle constrains the use of personal data to the original purposes or those purposes compatible with the original purpose.  There are a handful of pre-approved compatible purposes such as archiving purposes in the public interest, scientific and historical purposes, and statistical purposes. Under the GDPR, the burden falls on controllers and processors to document their purposes and reasoning behind them.  These must be documented externally to be transparent to the end user, and internally with regular audits. Care must be taken when deciding a purpose is compatible with the original.  An analysis must be conducted to determine compatibility and it’s a good idea to document the reasoning behind claiming a purpose is compatible with the original. Make sure to consider linkages to the original purpose, and consequences to the end user.

GDPR Principles: Lawfulness, Fairness and Transparency

The first principle of the GDPR, Lawfulness Fairness and Transparency focuses mostly on the underlying reasons for collecting and processing personal information and how it will be used.  It outlines the need for a lawful basis for processing and discusses the 6 bases for processing that have been identified. The bases of consent is the most recommend basis and organizations would do well to ensure they establish proper consent collection mechanisms.  It ensures that data is collected fairly and that the collection does not present unjust injury to an individual or group of individuals, regardless of how many other individuals are unaffected.  It ensures that organizations are being transparent in the way they inform their users on the type of information that is collected and the way it will be processed and used.  The responsibility lies within the collecting organization to document compliance with principles of the GDPR.  Establishing a process for documenting a lawful basis for processing, fairness, and transparency in collection will leave organization prepared for regulatory scrutiny, help avoid lawsuits and fines.  

Diving into the Cloud

Large capital outlays to begin a digital transformation have historically been a barrier for small and medium sized businesses to compete with larger corporations.  The cost of servers, data center space, and skilled personnel to configure and manage hardware alone can be enough of an expense to pull the plug on a project before it even begins.  Software services like Google Docs, Microsoft 365, and SteadyHOPS help reduce costs and make the implementation of basic business processes such as data privacy compliance, feasible for these organizations. Providing automation, management, and collaboration capabilities to more complex business processes like was still largely out of reach due to up front costs before the emergence of the Cloud. Even if the cost barrier was overcome, geographical constraints could limit the availability of offerings.  Applications running out of a data center in Florida aren’t going to be very responsive to users in China, and companies wanting to provide application services to geographically distributed employees or customers would have to produce even more capital outlays to stand up data centers close enough to their user base. The software industry has come a long way, and with a combination of agile software development frameworks and cloud services, small and medium sized businesses now have a much more clear cut path to providing software services that function with geographically distributed customers or employees.

SteadyHOPS and the GDPR

The General Data Protection Regulation (GDPR) and Data Protection Act of 2018 (DPA) are complex, in depth, complementary legal documents which act as a code of conduct for businesses involved in the processing of personal data.  Henceforth these regulations will be referred to as the GDPR. There are many aspects of compliance with these regulations and the best place to keep up to date and understand aspects of compliance is the Information Commissioner’s Office’s (ICO) Guide to General Data Protection Regulation.  This article highlights the aspects of compliance that SteadyHOPS provides.

Cloud Development, Code Quality, and Cost Savings

Are you considering moving applications to the Cloud and questioning the readiness of your current development staff for such a move?  Well, rightfully so. In the Cloud realm, where everything costs a penny here and a nickel there, organizations are putting a fresh focus on cost.  When you pay for computing resources as you go instead of a flat […]