Establishing Web Analytics And Conversion Tracking Foundations Using The Google Marketing Platform
Building a quality website is the absolute cornerstone of everything that comes next in a digital marketing context. The coronavirus pandemic has significantly accelerated a shift to digital that has been a long-time trend. Yet, there are still so many companies that don’t understand the value of digital and the impact that their website is…
How To Measure Your Social Media Performance With Google Analytics
Measuring social media performance can be tricky. Most of the interactions happen on a 3rd party platform, which means you are at the mercy of the reporting provided and integrations available from the platforms in question, in this case social media websites. Getting a complete picture of what’s happening in terms of lead generation and…
Google Ads Case Study For An ECommerce SaaS Provider (In Depth)
In this post we’re going to walk through an eCommerce SaaS google ads case study. We’ll walk you through how we took one lucky eCommerce software as a service (SaaS) provider with a 5 figure monthly ad budget, from being a company with account maintenance challenges, room for improvement on their returns, and questions on…
IT Company Digital Marketing Case Study
In today’s post, we’re going to be talking about an IT company digital marketing case study. NetTech Consultants is a Jacksonville-based IT company or Managed Service Provider as they’re commonly known in the IT world. Back before coronavirus, there was this thing called a “trade show” where large groups of people would get together and…
High Bounce Rate? Digital Marketing is a Game of Inches
One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on your journey to building an inbound pipeline chances are you’re suffering from high bounce rate and your trying to bring it down. In this article…