About Tortoise and Hare Software

Technical founders are a special type. They have deep experience creating products and solutions that make an enormous impact on their customer's businesses. It takes a certain skill set to manage such complexity and a real love for problem solving. This skillset rarely overlaps with the creative and communication skills needed to sustainably market a technology business, and many founders struggle to make it past the point of business generated from their immediate network of contacts. Scaling up takes more than that.

Big gains come with big effort and big effort takes a persistent long term dedication and focus. Aesop's fable taught us that it takes humility and perseverance to win the big races, and that's where we come in.

Tortoise and Hare Software is a Jacksonville based web development and digital marketing solutions provider founded on principles learned from the fable of The Tortoise and The Hare. We know it's slow and steady that wins the race and we bring a mentality of getting one percent better every day to our clients.

We work primarily with managed IT service providers (MSPs) to craft and execute on digital strategies that drive their business forward.

Meet The Team

Meet the team that helps us bring our products and services to market.

Hunter Nelson

President, Founder

Hunter has been building web applications and marketing online for over 12 years.

Kyla Rehberg

Co-Founder

Kyla coordinates field marketing efforts, and weighs in on brand strategy and creative.

Sadie Bear

Vice President Of People

Sadie is in charge of keeping team morale high and leads the company walking group.

Brownieee

Vice President Of Compliance

Brownie barks orders at the team and keeps everyone on schedule, especially for snack time.

A Few Brand Characters

You may not get to meet them in person, but we have a few brand characters that you may want to get acquainted with.

Meet Dash Meet MegaByte Meet Aesop

Meet Dash

Dash The Hare

The first thing that will jump out at you in our digital solutions are the clean crisp look and lightning speed. Life’s too short to look at a loading screen on your mobile phone. But the speed doesn’t end there. We know that many business owners today don’t want a technology product, they want a technology partner. That’s why we focus on prompt customer support and take a proactive approach to communication and understand your business to make recommendations that help you achieve your goals. We also realize that great digital strategies starts with communication and education. We do our best to present an air of professionalism and service from your first call to your initial quote. Just another way we get out to a fast start.

Dash Represents:

Speed
Agility
Boldness & Creativity
Confidence & Decisive Action
Proactive Communication
Quick Wins
Sleek Applications With Speedy Load Times

Meet MegaByte

Megabyte The Tortoise

Aesop’s classic fable taught us that confidence and speed can make a great first impression, but it’s the slow and steady that wins in the long run. Our goal is to provide you with a luxury service experience and a long term relationship you can be proud of. That’s why our digital services incorporate the values of the tortoise. We take the time to consider design from your perspective and your customer’s perspective to make our work products more user friendly, easy to navigate, and visually appealing. Tortoise and Hare Software knows that great outputs starts with taking the time to listen, understand pain points, discover needs, and deliver a solution that eliminates stress and gives you the tools to grow.

MegaByte Represents:

Long Term Focus
A Commitment to Quality
Humility
Perseverance
Stable Returns
Victory!

Meet Aesop

Aesop The Wise

Meet Aesop. Aesop has been there before and is as wise as they come. He helps companies navigate the digital economy with with digital strategies, effective research, and insights that you just can't find anywhere else. Aesop guides Dash and MegaByte along to form one cohesive team to help deliver superior market value.

Aesop Represents:

Wisdom
Insights
Guidance
Strategic Thinking
Documentation
Organization
Librarian Stewardship

Some Corporate Brand Information

Mission Statement

Our Mission Statement

We help technical founders move up-market and build the long term success they deserve.

Core Values

Our Core Values

Prosperity

Prosperity is one of our core values here at Tortoise and Hare. We believe that every American can achieve the state of health, wealth, and happiness that they desire through the development of internal accountability, a dedication to self improvement, and sharing of their success to improve the lives of others in their sphere of influence.

Knowledge

One of the foundations of prosperity is a commitment to lifelong learning and the quest for knowledge. Knowledge leads to wisdom, a sense of peace, and confidence that can’t be obtained through other means. Knowledge is also one of the key pillars of delivering excellence in business, but it enriches lives on a personal level as well.

Apprenticeship

Humanity has an amazing and unique ability to pass down knowledge obtained from many lifetimes of experience that came before us. The amount of study handed down from the generations before us in your average prescription pill that enriches so many of our lives is often taken for granted. We want to continue the tradition of enriching the lives of those that come after us through the process of apprenticeship. In many ways we all have a duty to learn from the sacrifices and wisdom of our ancestors by studying previous and current masters of a craft.

Craftsmanship

Digital marketing and software development aren't all that different from carpentry or other physical incarnation of craftsmanship. Although it’s harder to understand and appreciate from an outsiders perspective than a beautiful house, true craftsmen (and craftswomen!) derive a sense of satisfaction and accomplishment from a job well done rather than external validation. We here at Tortoise and Hare take pride in our work and derive satisfaction from delivering outstanding end results.

Causes We Support