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saas blogging guide

The SaaS Startup’s Blogging Guide

By Hunter Nelson | April 16, 2021

Blogging is a critical element of success for SaaS companies, especially new ones with little brand recognition and no sustainable source of traffic to their website. Building organic traffic and using it to bring in new subscribers, free trails, and leads is a long term play that is a front loaded investment, with a deferred…

search console performance tab with key metrics

Beginner’s Guide To Measuring Search Engine Performance Metrics

By Hunter Nelson | October 25, 2020

If you’re new to the world of working with an agency on your digital marketing, you may have questions on evaluating whether or not your investment is making any difference. A website is a cornerstone of digital marketing infrastructure, and a well built website will naturally attract some traffic from search engines; known as organic…

wrong canonical url from yoast plugin on wordpress

Wrong Canonical URL From Yoast Plugin

By Hunter Nelson | September 23, 2020

The other day I was reviewing some indexed pages in Google Search console trying to understand why I was having a drop in rankings and noticed that I had both canoncial URLs and Open Graph tags indexed in Google that were pointing to my local development machines URL. WTF? I knew that the Yoast Plugin…

search engine box overlay on people searching on their devices

Search Marketing, Organic or Paid For Your SaaS?

By Hunter Nelson | March 18, 2019

Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website. Content marketing builds long term organic growth using content and is often paired with search engine optimization (SEO). Short…

Site speed is competitive advantage

Site Speed as a Competitive Advantage In SaaS

By Hunter Nelson | February 18, 2019

Site speed is becoming a critical factor in the success of a SaaS marketing website. It has become the most important ranking factor for SEO, is strongly correlated to bounce rate, and is one of the most important user experience factors on mobile devices. In this article I will discuss the importance of page speed,…