Digital Marketing

Post Archives

calculate cost per click in google ads

How Much Can I Spend On Google Ads?

By Hunter Nelson | January 17, 2021

One of the first questions I get when talking about google ads is how much is a click? It’s a fair question, but asking it is the wrong way to think about advertising via Google Ads. This is an expense focused question and the whole purpose of engaging a Google Ads management agency or getting…

google ads for msp

10 Reasons Why Your MSP Needs Google Ads

By Hunter Nelson | January 17, 2021

As a managed service provider, you offer a great service to your clients that saves them money and frees up their time. The problem is, if they can’t find you then they can’t hire you. Businesses might not even know exactly what they are looking for, much less how to find specific providers. This is,…

thank you page conversion tracking

Why You Shouldn’t Use Thank You Pages For Conversion Tracking

By Hunter Nelson | December 14, 2020

Tracking conversions is one of the most important things to do as you strive to achieve your marketing goals. In recent years, a growing number of companies are turning to their thank you pages to determine their conversions. While this tracking method is easy to execute, it’s actually one of the worst ways to gauge…

saas startup idea product validation

How To Market A Tech Startup

By Hunter Nelson | November 30, 2020

Wondering how to market a tech startup? If your like me, you’re connected to the technology world and news and see countless stories, social media posts, and other such claims of tech startup success. Maybe you have some skills that pay the bills in your day job, or maybe you’re just a hungry entrepreneur looking…

marketing on slack channels

Is Slack The Next Frontier In Business Development?

By Hunter Nelson | November 19, 2020

Lately I’ve been spending a lot of time in Slack channels.  As a solo founder I’m primarily dependent on reaching out to other people on social media networks such as Reddit, LinkedIn, and Slack to exchange ideas and keep up with current happenings in the marketplace. Through that process I’ve become quite involved in several…

search console performance tab with key metrics

Beginner’s Guide To Measuring Search Engine Performance Metrics

By Hunter Nelson | October 25, 2020

If you’re new to the world of working with an agency on your digital marketing, you may have questions on evaluating whether or not your investment is making any difference. A website is a cornerstone of digital marketing infrastructure, and a well built website will naturally attract some traffic from search engines; known as organic…

wrong canonical url from yoast plugin on wordpress

Wrong Canonical URL From Yoast Plugin

By Hunter Nelson | September 23, 2020

The other day I was reviewing some indexed pages in Google Search console trying to understand why I was having a drop in rankings and noticed that I had both canoncial URLs and Open Graph tags indexed in Google that were pointing to my local development machines URL. WTF? I knew that the Yoast Plugin…

wordpress web design considerations

Essential Design Considerations For A WordPress Website

By Hunter Nelson | September 22, 2020

Building a high performing WordPress site for your business is a bit more involved than many understand. On one hand it’s relatively easy to get started with, but on the other, it’s a complex piece of installed software that has been in development by a large open source community for more than 15 years. I’ve…

multi stage deployments for wordpress websites

3 Essential Deployment Environments For Your WordPress Marketing Website

By Hunter Nelson | September 4, 2020

When starting with a new client on their website, one issue I frequently encounter is the lack of deployment environments. Often times there is only one consumer facing website instance deployed as a production environment. Many times there is no system of formal backups in place and these conditions serve as a recipe for disaster…

google ads case study for saas company

Google Ads Case Study For An ECommerce SaaS Provider (In Depth)

By Hunter Nelson | July 19, 2020

In this post we’re going to walk through an eCommerce SaaS google ads case study. We’ll walk you through how we took one lucky eCommerce software as a service (SaaS) provider with a 5 figure monthly ad budget, from being a company with account maintenance challenges, room for improvement on their returns, and questions on…