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msp marketing guide to 5 million+ ARR

MSP Marketing Guide To 5 Million+ ARR

By Hunter Nelson | March 25, 2022

In this guide, we’re going to talk about how you can use MSP marketing to generate enough pipeline to get to 5 million plus in annual recurring revenue. A lot of the things we’ll talk about in this guide can be used in larger and smaller businesses but for the purposes of this guide, we’ll…

multi arm bandit

Multi Arm Bandits And PPC Machine Learning

By Hunter Nelson | March 7, 2022

In today’s post, we’re going to be talking about a common PPC machine learning algorithm of which some variant is leveraged in part by many pay per click platforms called a multi arm bandit. We’ll talk about how they compare to simple A/B tests and why understanding the types of algorithms these platforms use is…

online lead generation tips for msps

Top Online Lead Generation Tips For MSPs

By Hunter Nelson | March 4, 2022

According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP. There’s no question that the vast majority of MSPs struggle with lead generation, especially in the earlier years of their business. It makes sense, most…

responsive search ads best practices

Best Practices For Responsive Search Ads

By Hunter Nelson | March 1, 2022

If you’ve been running paid search campaigns on Google Ads lately you’ve almost certainly noticed that responsive search ads are now the standard. Google is leaning heavily into automation and machine learning and fighting the current is not only less effective, but it’s also now not even possible in some cases. Expanded text ads have…

How To Set A Budget For Paid Search

By Hunter Nelson | February 28, 2022

In this post, we’re going to break down how to set a budget for paid search to run lead generation campaigns for your B2B tech org. Let’s assume for the purposes of this post that you are seeking to set a budget that will effectively establish a pay-per-click lead generation pipeline and target approximately 10…

msp ebitda growth for higher multiple on sale

Want To Sell Your MSP? You Need EBITDA

By Hunter Nelson | February 26, 2022

In today’s post, I want to open up the curtain a bit on what selling your MSP one day might look like and why many owners of managed service providers are doing themselves a big disservice when it comes to the way they are looking at how they operate their business. I want to share…

social media automation tool

How To Automate Your Social Media Posting

By Hunter Nelson | February 1, 2022

In today’s world, companies that can best leverage automation to augment their company’s performance, are at a significant advantage compared to companies that aren’t able to leverage these tools effectively. Scale and volume are the name of the game, especially in B2B tech firms. In this post we’ll break down how you can leverage social…

sample brand kit

Branding Your MSP: How To Get Started

By Hunter Nelson | January 25, 2022

Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t shopping for marketing, and have no relationship to the company will regularly come up to me at trade shows, or comment on my business card,…

social monitoring on linkedin

What Is The Best Social Listening and Monitoring Tool For LinkedIn?

By Hunter Nelson | November 23, 2021

I’m a member of about 10 different tech or marketing-related slack groups and a question that has been popping up over and over again recently is what are the best social listening or monitoring tools for LinkedIn? LinkedIn used to be one of the most effective B2B lead generation channels, but when the pandemic struck…

msp advertising questions

How Do I Advertise My MSP? A Short Guide

By Hunter Nelson | October 27, 2021

Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…