Digital Marketing Post Archives
9 Ways Tortoise and Hare Leverages AI to Deliver Better Results for Your Marketing Spend
At Tortoise and Hare, we understand the challenges mid-market technology businesses face when it comes to generating leads and maximizing marketing budgets. That’s why we’ve embraced cutting-edge AI tools to amplify our services, allowing us to create smarter, faster, and more impactful campaigns. AI isn’t just a trendy buzzword—it’s transforming how we work. By automating…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with a previous agency that the MSP was not happy with and had generated no results in 6 months of advertising spend. They found Tortoise and…
Microsoft Loop Presents Marketing Opportunity For MSPs
Introduction Microsoft Loop, a recent addition to the Microsoft 365 suite, is already creating buzz in the tech community, and for a good reason. With its native integration into widely used applications like Outlook, Loop has the potential to transform daily workflows and communication, especially for teams needing real-time collaboration. For MSPs, this new tool…
Granting Access To Google Search Console
In this post we’ll show a brief overview of how to grant access to Google Search Console to a 3rd party marketing provider. What Is Google Search Console? Google Search Console is a product that allows you to get visibility into the search engine performance of your website as Google sees it. It allows you…
Granting Access To Google Tag Manager
In this post we provide you with a brief overview of Google Tag Manager and show you how to grant us access to the platform as a 3rd party marketing partner so that we may administer the account on your behalf. What Is Google Tag Manager? Google Tag Manager is a tag management platform. Google…
Granting Access To GA4
In this post we will provide a brief overview of Google Analytics 4 (GA4) and show you how to grant access to a 3rd party marketing partner. What Is Google Analytics 4 (GA4)? Google analytics 4 or GA4 is the core web analytics platform that we use to measure your website traffic and analyze performance.…
5 SEO Strategies for MSPs to Turbocharge Revenue Growth
Search engine optimization (SEO) is one of the most powerful tools in your marketing arsenal. For managed service providers (MSPs), developing a strong SEO strategy can mean the difference between blending into the background and standing out in a crowded market. The right SEO strategies for MSPs can not only enhance your online visibility, but…
Top MSP White Label Content Providers
Are you struggling to keep your content pipeline filled with high-quality material that truly resonates with your target audience? You’re not alone. Managed IT service providers (MSPs) often face the daunting challenge of consistently producing engaging, informative content to attract and retain clients. Fortunately, there’s a solution: white label content providers. In this post, we’ll…
The Ultimate Guide To MSP Website Optimization
A well-optimized website is essential for Managed Service Providers (MSPs) looking to scale their business, attract more leads, and achieve a lucrative exit. A lot of MSPs check a few boxes, but as I always like to say, “digital marketing is a game of inches”. Improving your website just that one little extra incremental bit…
What MSPs Should Know About Retargeting: Turning Window Shoppers into Revenue
As a managed IT service provider (MSP) looking to scale your revenue and eventually sell your business at a premium, you need a robust marketing strategy. One often overlooked but highly effective tactic is retargeting. If you’ve dabbled in digital marketing, you’ve likely heard of retargeting, but do you know how to leverage it to…