Digital Marketing

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social monitoring on linkedin

What Is The Best Social Listening and Monitoring Tool For LinkedIn?

By Hunter Nelson | November 23, 2021

I’m a member of about 10 different tech or marketing-related slack groups and a question that has been popping up over and over again recently is what are the best social listening or monitoring tools for LinkedIn? LinkedIn used to be one of the most effective B2B lead generation channels, but when the pandemic struck…

msp advertising questions

How Do I Advertise My MSP? A Short Guide

By Hunter Nelson | October 27, 2021

Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…

msp paid search campaigns

The Ultimate Guide To Paid Search On Google Ads For Managed Service Providers

By Hunter Nelson | October 10, 2021

Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there’s hardly time to worry about networking and doing things like posting on social media. However, you’d like to grow faster, and due to some…

msp seo ultimate guide

The Ultimate Guide To MSP SEO

By Hunter Nelson | October 1, 2021

Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market managed service providers (MSP). If you look at MSPs that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth came…

The Ultimate Guide To SEO For B2B Tech

By Hunter Nelson | September 12, 2021

Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market B2B tech companies. If you look at B2B tech companies that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth…

north star in branding

Building A North Star For Your Brand

By Hunter Nelson | September 2, 2021

Today I had an “epiphany”. I was writing a lead magnet for the top 10 mistakes I see technology companies making when it comes to their marketing and wrote down the lack of a strong brand as the number 1 mistake. Since I typically work with companies in a post-branding lead generation capacity, I don’t…

5 second test for ppc landing pages

The 5 Second Test For PPC Landing Pages

By Hunter Nelson | August 11, 2021

I’ve been having a lot of conversations recently about optimizing websites for lead generation and explaining a concept called the 5 second test. The 5 second test is a design usability test that aims to help usability testers evaluate and prove the effectiveness of user experiences designs. The idea is that you show someone a…

LinkedIn Ads Rolls Out New JavaScript Event Based Conversion Tracking

By Hunter Nelson | July 13, 2021

I was poking around in a couple of LinkedIn Ad accounts today, while working on some campaigns and got a notification that there was a change to conversion tracking behaviors. I popped on over to the conversion tracking and noticed that there was a new option to enable event based conversion tracking via a JavaScript…