Digital Marketing

Post Archives

wrong canonical url from yoast plugin on wordpress

Wrong Canonical URL From Yoast Plugin

By Hunter Nelson | September 23, 2020

The other day I was reviewing some indexed pages in Google Search console trying to understand why I was having a drop in rankings and noticed that I had both canoncial URLs and Open Graph tags indexed in Google that were pointing to my local development machines URL. WTF? I knew that the Yoast Plugin…

wordpress web design considerations

Essential Design Considerations For A WordPress Website

By Hunter Nelson | September 22, 2020

Building a high performing WordPress site for your business is a bit more involved than many understand. On one hand it’s relatively easy to get started with, but on the other, it’s a complex piece of installed software that has been in development by a large open source community for more than 15 years. I’ve…

multi stage deployments for wordpress websites

3 Essential Deployment Environments For Your WordPress Marketing Website

By Hunter Nelson | September 4, 2020

When starting with a new client on their website, one issue I frequently encounter is the lack of deployment environments. Often times there is only one consumer facing website instance deployed as a production environment. Many times there is no system of formal backups in place and these conditions serve as a recipe for disaster…

google ads case study for saas company

Google Ads Case Study For An ECommerce SaaS Provider (In Depth)

By Hunter Nelson | July 19, 2020

In this post we’re going to walk through an eCommerce SaaS google ads case study. We’ll walk you through how we took one lucky eCommerce software as a service (SaaS) provider with a 5 figure monthly ad budget, from being a company with account maintenance challenges, room for improvement on their returns, and questions on…

google ads bread and butter advertising

5+ Essential Google Ads Campaigns For Your Ad Account

By Hunter Nelson | June 21, 2020

Advertising your business on Google Ads is a fantastic way to drive traffic to your website and generate leads for your company. Many companies don’t know where to start when it comes to creating campaigns, or structuring their account in general, so today I wanted to go over a few of the essential Google Ads…

it company lead generation case study

IT Company Digital Marketing Case Study

By Hunter Nelson | April 13, 2020

In today’s post we’re going to be talking about an IT company digital marketing case study. NetTech Consultants is a Jacksonville based IT company or Managed Service Provider as they’re commonly known as in the IT world. Back before coronavirus there was this thing called a “trade show” where large groups of people would get…

blogging is important for business and website traffic

Why Is Blogging Important For Business?

By Hunter Nelson | March 18, 2020

If you’ve owned or run a business for any length of time, chances are you’ve checked out a few competitor websites and noticed everyone has the obligatory blog link at the top of their website’s navigation. Maybe you’ve clicked through a few posts, most of which weren’t particularly interesting or helpful, and chances are a…

janitorial supply company marketing case study

Passive Lead Gen For Janitorial Supply Company

By Hunter Nelson | December 30, 2019

Southern Cleaning Supply is a janitorial supply company based out of Panama City FL. They provide cleaning supplies and equipment to local businesses, nonprofits, and government organizations in Panama City and surrounding areas. Southern Cleaning Supply has been in business for over 30 years but experienced an ownership change in 2018. Shortly thereafter, new management…

auctioneer for ppc bidding

Bid on Branded Keywords

By Hunter Nelson | December 19, 2019

Why are we spending money on branded keyword searches if we’re already ranking at the top of the page? This is a good question that clients often ask when getting started with PPC and one that has a number of compelling reasons to do so. In this post we will cover why you should bid…

wasting money on marketing

This Is Why Your Marketing Sucks

By Hunter Nelson | November 16, 2019

Marketing sucks when you take a piggish outlook to investing in it, which ultimately leads to poor ROI and frustration. If you’ve ever done any reading on investing in the stock market, I’m sure you’ve heard the phrase “bulls make money, bears make money, and pigs get slaughtered”. Lately, I’ve been talking to a lot…