Digital Advertising Post Archives
TNHS Helps MSP Narrow Focus To Legal Sector, Launch New Advertising Campaign
AKAVEIL Technologies Inc. (AKAVEIL) is a small but growing managed IT services provider that reached out to Tortoise and Hare Software (TNHS) in May of 2022 for help with their marketing. AKAVEIL had been struggling to generate traction with outreach efforts and determined that additional marketing support was needed to generate more leads and scale…
Multi Arm Bandits And PPC Machine Learning
In today’s post, we’re going to be talking about a common PPC machine learning algorithm of which some variant is leveraged in part by many pay per click platforms called a multi arm bandit. We’ll talk about how they compare to simple A/B tests and why understanding the types of algorithms these platforms use is…
The PRESTO Landing Page Copywriting Framework
Creating a landing page that converts can be a challenge. There’s a lot that goes into it, but one of the most important aspects of that is the copywriting. It would be a significant challenge to create a landing page that converts that uses 0 copy and only design, but it would be much more…
TNHS Helps MSP 10x Traffic, Expand Market Share
In today’s post, we’re going to be walking through an MSP marketing case study and looking at how we help this regionally focused MSP 10x their organic traffic, more than double in size, and capture significant market share in the area they compete. NetTech Consultants is a Jacksonville-based managed service provider or MSP. We initially…
Search Marketing, Organic or Paid For Your SaaS?
Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website. Content marketing builds long term organic growth using content and is often paired with search engine optimization (SEO). Short…
5 Ways to Grow Your Business in 2025
The rush of the holiday season is over and we are moving into what is typically a rest, recover, and rethink period for business owners. As consumers and businesses take a break to let their wallets recover during the early part of the year, it becomes a great time to think about 5 ways to grow your business in 2019.
Online Lead Generation with Pay Per Click Advertising (PPC)
Online Lead Generation There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable. While highly effective, you are essentially trading time for money and your growth is…