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msp ppc advertising case study

Case Study: MSP Generates 5-15 Leads Per Month Via PPC

By Hunter Nelson | January 26, 2024

In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare website about running Google Ads for MSPs and wanted to know about what we could do to help them out. After a brief sales process,…

copilot msp marketing opportunity

Microsoft CoPilot Available For Resale Via MSP Partners

By Hunter Nelson | January 25, 2024

On January 15th Microsoft announced Copilots availability to the broader business landscape. It released initially for enterprise customers back in November, but is now available via Microsoft 365 subscriptions to the broader small business landscape. Microsoft’s Copilot bring generative AI to it’s suite of office apps including Teams, Word, Outlook, PowerPoint, Excel, and other Microsoft…

best crm for msps graphic

Best CRM for MSPs?

By Hunter Nelson | October 21, 2023

Managed Service Providers (MSPs) play a pivotal role in the modern business landscape, ensuring the smooth operation of IT infrastructure and technology solutions. To excel in this competitive field, MSPs must harness the right tools to streamline their operations, bolster customer satisfaction, and maintain robust client relationships. Among these essential tools is a Customer Relationship…

choosing effective keywords in google ads for msps

Effective Keywords For Your MSP To Bid On

By Hunter Nelson | October 17, 2023

Managed Service Providers (MSPs) understand the value of Google Ads in attracting potential clients actively seeking their services. However, the path to success in this competitive advertising landscape involves not just selecting keywords but honing in on those with strong commercial intent. In this blog post, we’ll explore the strategic selection of keywords that have…

generate more msp leads with a primary cta

How To Generate More MSP Website Leads With A Primary Call To Action

By Hunter Nelson | October 10, 2023

In today’s digital age, your Managed Service Provider (MSP) website serves as the cornerstone of your online presence. It’s the virtual gateway for potential clients to explore your services, expertise, and ultimately, decide whether to engage with your MSP. To maximize the impact of your website, it’s essential to choose a primary call to action.…

msp needs call tracking software

Why Your MSP Desperately Needs Call Tracking

By Hunter Nelson | April 24, 2023

I’m continually impressed by the number of phone issues that can be uncovered by in an MSP business, when their core business revolves primarily around customers calling in for help with support issues. My suspicion is that those issues are never going away for their customers so if they for some reason can’t reach the…

person estimating cost of an msp lead

Estimating The Value Of An MSP Lead

By Hunter Nelson | April 17, 2023

In today’s post, we’ll be talking about a muddy subject.. How to estimate the value of an MSP lead and how you can translate that into what you can spend to acquire a customer with your sales and marketing spend. Many MSP owners are overly cautious with their sales and marketing spend and try to…

cloud vs on prem msp revenue growth

On-Prem MSP Still The Lion, Cloud MSP Doubles The CAGR

By Hunter Nelson | March 7, 2023

In a recent article by 451 research on behalf of S&P global market intelligence, a look at the managed services market was taken to get a better feel for how MSPs are earning their revenue. One thing that stood out to me in the article was that about 80% of managed services revenue is generated…

south florida msp website launch announcement

TNHS Helps South Florida MSP Launch Marketing Website

By Hunter Nelson | February 6, 2023

Computer Business Solutions is a Pompano Beach based managed IT service provider serving Pompano Beach, Fort Lauderdale, Boca Raton, and the greater South Florida area. Computer Business Solutions, or CBS for short reached out to Tortoise and Hare as a referral from another MSP for help with preparing to launch an online marketing program. After…

company logos for msp and msp marketing company

TNHS Helps MSP Narrow Focus To Legal Sector, Launch New Advertising Campaign

By Hunter Nelson | July 26, 2022

AKAVEIL Technologies Inc. (AKAVEIL) is a small but growing managed IT services provider that reached out to Tortoise and Hare Software (TNHS) in May of 2022 for help with their marketing. AKAVEIL had been struggling to generate traction with outreach efforts and determined that additional marketing support was needed to generate more leads and scale…