MSP Marketing Blog
Resources and content for managed IT service providers to build out high performing websites and digital marketing infrastructures.
9 Ways Tortoise and Hare Leverages AI to Deliver Better Results for Your Marketing Spend
At Tortoise and Hare, we understand the challenges mid-market technology businesses face when it comes to generating leads and maximizing marketing budgets. That’s why we’ve embraced cutting-edge AI tools to amplify our services, allowing us to create smarter, faster, and more impactful campaigns. AI isn’t just a trendy buzzword—it’s transforming how we work. By automating…
Lead Magnets – What MSPs Need to Know
Introduction What if we told you that only 20% of potential leads are ready to call or fill out a form today? The remaining 80% represent long-term opportunities that most MSPs are missing out on. This means a large portion of your website visitors could be slipping through the cracks if you’re not leveraging lead…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with a previous agency that the MSP was not happy with and had generated no results in 6 months of advertising spend. They found Tortoise and…
Microsoft Loop Presents Marketing Opportunity For MSPs
Introduction Microsoft Loop, a recent addition to the Microsoft 365 suite, is already creating buzz in the tech community, and for a good reason. With its native integration into widely used applications like Outlook, Loop has the potential to transform daily workflows and communication, especially for teams needing real-time collaboration. For MSPs, this new tool…
Granting Access To Google Search Console
In this post we’ll show a brief overview of how to grant access to Google Search Console to a 3rd party marketing provider. What Is Google Search Console? Google Search Console is a product that allows you to get visibility into the search engine performance of your website as Google sees it. It allows you…
Granting Access To Google Tag Manager
In this post we provide you with a brief overview of Google Tag Manager and show you how to grant us access to the platform as a 3rd party marketing partner so that we may administer the account on your behalf. What Is Google Tag Manager? Google Tag Manager is a tag management platform. Google…
Granting Access To GA4
In this post we will provide a brief overview of Google Analytics 4 (GA4) and show you how to grant access to a 3rd party marketing partner. What Is Google Analytics 4 (GA4)? Google analytics 4 or GA4 is the core web analytics platform that we use to measure your website traffic and analyze performance.…
The Ultimate Guide to Hiring an MSP Marketing Agency
Are you one of the many MSPs struggling to attract new clients consistently? According to research conducted by MSP Dojo, a leading MSP sales consulting firm, approximately 85% of MSPs generate fewer than 10 net new sales calls per year. This alarming figure highlights a widespread challenge in the industry: many MSPs are missing out…
The Best MSP Sales Consultants: Increase Your Close Rates With These Options
Is your MSP’s growth stalling despite your best efforts? Are your sales numbers not where they should be, even with a solid team and a great product offering? If so, it might be time to bring in the experts. Many MSPs struggle to scale their sales efforts due to the complexity of the IT services…
5 SEO Strategies for MSPs to Turbocharge Revenue Growth
Search engine optimization (SEO) is one of the most powerful tools in your marketing arsenal. For managed service providers (MSPs), developing a strong SEO strategy can mean the difference between blending into the background and standing out in a crowded market. The right SEO strategies for MSPs can not only enhance your online visibility, but…
MSP Marketing Blog Posts
Tortoise and Hare Software provides resources and content on our technology marketing blog to help Managed Service Providers (MSPs) build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.
Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.