Technology Marketing Blog

Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.

company logos for msp and msp marketing company

TNHS Helps MSP Narrow Focus To Legal Sector, Launch New Advertising Campaign

By Hunter Nelson | July 26, 2022

AKAVEIL Technologies Inc. (AKAVEIL) is a small but growing managed IT services provider that reached out to Tortoise and Hare Software (TNHS) in May of 2022 for help with their marketing. AKAVEIL had been struggling to generate traction with outreach efforts and determined that additional marketing support was needed to generate more leads and scale…

it services search engine demand over past 5 years

Current State Of Demand For IT Services

By Hunter Nelson | July 21, 2022

One thing that has always amazed me over the past few years running an agency here is the inability of so many online marketers to see the big economic picture. Every time an economic slowdown or a recession hits social media feeds and slack groups are flooded with questions about why conversion rates have dropped,…

msp marketing guide to 5 million+ ARR

MSP Marketing Guide To 5 Million+ ARR

By Hunter Nelson | March 25, 2022

In this guide we’re going to talk about how you can use MSP marketing to generate enough pipeline to get to 5 million plus in annual recurring revenue. A lot of the things we’ll talk about in this guide can be used in larger and smaller businesses but for the purposes of this guide we’ll…

Food Safety Trainer Marketing Case Study

By Hunter Nelson | March 24, 2022

In todays post we’ll be talking about how we helped a food safety training consultant update their branding, increase exposure, and start generating more leads for their proctored food safety training company. Alderman & Associates is a food safety training consultant delivering in person food safety training to help people get their ServSafe food safety…

old car illustrating trunk slamming concept

What Is A Trunk Slammer In The MSP Space?

By Hunter Nelson | March 11, 2022

A trunk slammer is a slang term in the MSP world for a small MSP or break fix shop, usually 1-2 employees that provides low quality service, and is highly prone to going out of business. Larger MSPs tend to use this term derogatorily to refer to these smaller MSPs because small MSPs tend to…

multi arm bandit

Multi Arm Bandits And PPC Machine Learning

By Hunter Nelson | March 7, 2022

In today’s post, we’re going to be talking about a common PPC machine learning algorithm of which some variant is leveraged in part by many pay per click platforms called a multi arm bandit. We’ll talk about how they compare to simple A/B tests and why understanding the types of algorithms these platforms use is…

online lead generation tips for msps

Top Online Lead Generation Tips For MSPs

By Hunter Nelson | March 4, 2022

According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP. There’s no question that the vast majority of MSPs struggle with lead generation, especially in the earlier years of their business. It makes sense, most…

responsive search ads best practices

Best Practices For Responsive Search Ads

By Hunter Nelson | March 1, 2022

If you’ve been running paid search campaigns on Google Ads lately you’ve almost certainly noticed that responsive search ads are now the standard. Google is leaning heavily into automation and machine learning and fighting the current is not only less effective, but it’s also now not even possible in some cases. Expanded text ads have…

How To Set A Budget For Paid Search

By Hunter Nelson | February 28, 2022

In this post, we’re going to break down how to set a budget for paid search to run lead generation campaigns for your B2B tech org. Let’s assume for the purposes of this post that you are seeking to set a budget that will effectively establish a pay-per-click lead generation pipeline and target approximately 10…

msp ebitda growth for higher multiple on sale

Want To Sell Your MSP? You Need EBITDA

By Hunter Nelson | February 26, 2022

In today’s post, I want to open up the curtain a bit on what selling your MSP one day might look like and why many owners of managed service providers are doing themselves a big disservice when it comes to the way they are looking at how they operate their business. I want to share…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.