Technology Marketing Blog
Resources and content for small business technology brands to improve their online marketing function, generate more inbound leads, and grow their revenues.
Aesopians Episode 4: Leading with Cybersecurity To Spark MSP Sales Conversations – Featuring Michael Bakaic Of Iceberg Cyber
In this episode of the Aesopians Podcast, Hunter Nelson sits down with Michael Bakaic from Iceberg Cyber to discuss how MSPs can use cybersecurity as a conversation starter to attract and convert high-quality leads. Michael shares insights on making sales feel natural, avoiding awkward cold outreach, and positioning cybersecurity assessments as an engaging way to…
WordPress Out OF Memory Exceptions
Recently I’ve been dabbling in programmatic SEO. I got an idea of rolling out a landing page to attract search engine traffic from every major city in the United States and came up a with a solution to bulk create a lot of pages in WordPress, including a page for all 50 states in the…
Aesopians Episode 3 – Cold Email Marketing For MSPs Featuring Jeffrey Newton Of Cyft.AI
In this episode of The Aesopians Podcast, Hunter Nelson sits down with Jeffrey Newton, Co-founder of Cyft and former MSP sales and marketing leader, to discuss the realities of running effective cold email campaigns for MSPs. Jeffrey shares insights from his 18-year MSP journey, where he transitioned from technical roles to VP of Sales &…
Case Study: Sourcing 30+ Email Opt-Ins Per Month For Cybersecurity SaaS Startup Via Google Ads
In this case study we’ll share how we helped a Cybersecurity SaaS startup source roughly 30 email opt-ins per month via Google Ads to help fuel their email marketing efforts and power their growth. Client Background The client is a Cybersecurity SaaS startup providing a data storage solution that helps government contractors quickly comply with…
Aesopian’s Episode 2 – Streamlining SEO Content Production Featuring Raj Khera Of Make Media
In this episode of the “Aesopians” podcast, we’re joined by Raj Khera, a serial entrepreneur and the founder of Make Media, to discuss how small businesses can transform their approach to content creation. Raj shares his journey of building and selling three successful companies and how his passion for entrepreneurship and the rise of AI…
Aesopians Episode 1 – Azure Cloud For MSPs
In the debut episode of Aesopian’s Podcast, host Hunter Nelson sits down with Matt Hache, an infrastructure consultant at PAX8 and founder of Neon Cobra, to explore how Managed Service Providers (MSPs) can harness Azure cloud technology to modernize their businesses and unlock growth. This conversation is packed with actionable strategies and expert advice, making…
9 Ways To Leverage AI To Deliver Better ROI On Your Marketing Spend
At Tortoise and Hare, we understand the challenges mid-market technology businesses face when it comes to generating leads and maximizing marketing budgets. That’s why we’ve embraced cutting-edge AI tools to amplify our services, allowing us to create smarter, faster, and more impactful campaigns. AI isn’t just a trendy buzzword—it’s transforming how we work. By automating…
Lead Magnets – What MSPs Need to Know
Introduction What if we told you that only 20% of potential leads are ready to call or fill out a form today? The remaining 80% represent long-term opportunities that most MSPs are missing out on. This means a large portion of your website visitors could be slipping through the cracks if you’re not leveraging lead…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with a previous agency that the MSP was not happy with and had generated no results in 6 months of advertising spend. They found Tortoise and…
Microsoft Loop Presents Marketing Opportunity For MSPs
Introduction Microsoft Loop, a recent addition to the Microsoft 365 suite, is already creating buzz in the tech community, and for a good reason. With its native integration into widely used applications like Outlook, Loop has the potential to transform daily workflows and communication, especially for teams needing real-time collaboration. For MSPs, this new tool…
Technology Marketing Blog Posts
Tortoise and Hare Software provides resources and content on our technology marketing blog to help small business technology brands build out robust inbound marketing infrastructures that drive more leads, create more revenues, and make their business more attractive when it comes time to sell.
Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.