Technology Marketing Blog

Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.

how to choose the right marketing agency

How To Choose The Right Marketing Agency

By Hunter Nelson | May 25, 2021

Digital marketing is one of the most competitive and saturated fields in the universe. Just about anyone can start a digital marketing agency in about 4 hours with a laptop and an energy drink. Every time I line up a new client I breathe a huge sigh of relief because it’s going to be so…

sales and marketing transformation pillars

3 Key Elements Of A Successful Sales And Marketing Transformation

By Hunter Nelson | May 17, 2021

Generating a steady stream of leads and growing annual revenues at a rate that satisfies you, your investors, and your employees can be a significant challenge. It requires transforming your organization into a sales and marketing company as much as it does providing the product or service that your selling. I’ve worked in various capacities…

cmmc marketing for msp and cybersecurity

CMMC Presents New Marketing And Sales Opportunity for MSPs

By Tortoise and Hare Software Content Team | May 15, 2021

Have you heard about the Cybersecurity Maturity Model Certification (CMMC)? It’s a universal standard meant to enhance and normalize cybersecurity throughout the Defense Industrial Base (DIB). Released on January 31, 2020, CMMC will affect about 300,000 companies that do business with the U.S. Department of Defense (DoD). These include contractors who engage directly with the…

PRESTO copywriting conjecture

The PRESTO Landing Page Copywriting Framework

By Hunter Nelson | May 10, 2021

Creating a landing page that converts can be a challenge. There’s a lot that goes into it, but one of the most important aspects of that is the copywriting. It would be a significant challenge to create a landing page that converts that uses 0 copy and only design, but it would be much more…

social media reporting on google analytics

How To Measure Your Social Media Performance With Google Analytics

By Hunter Nelson | April 27, 2021

Measuring social media performance can be tricky. Most of the interactions happen on a 3rd party platform, which means you are at the mercy of the reporting provided and integrations available from the platforms in question, in this case social media websites. Getting a complete picture of what’s happening in terms of lead generation and…

saas blogging guide

The SaaS Startup’s Blogging Guide

By Hunter Nelson | April 16, 2021

Blogging is a critical element of success for SaaS companies, especially new ones with little brand recognition and no sustainable source of traffic to their website. Building organic traffic and using it to bring in new subscribers, free trails, and leads is a long term play that is a front loaded investment, with a deferred…

revops organizational structure in saas

What Is The Meaning Of RevOps In SaaS?

By Hunter Nelson | April 8, 2021

You may have heard the word RevOps a time or two at this point, but what does it actually mean? Well, in my opinion, it’s just a fancy way to redefine what used to be the marketing function, back into a cross concern team that spans the full customer lifecycle. Once upon a time, marketing…

saas on a subdomain

Why You Should Keep Your SaaS Installed On A Subdomain

By Hunter Nelson | March 29, 2021

More than a few SaaS founders start out with a technical background, looking to parlay their coding skills into a product and build a business off it. Their surplus of coding ability and lack of practical business sense can sometimes lure them into a trap though, and that trap is attaching their marketing website to…

saas pricing quick reference guide

The SaaS Pricing Model Quick Reference Guide

By Tortoise and Hare Software Content Team | March 18, 2021

Every SaaS startup is different and they all face their own unique challenges. One of these that’s important to get right is choosing the right SaaS pricing model. Just picking one and going with it because you saw a competitor or similar product using it and assuming that is what the market will want is…

narrowing focus to saas companies

Narrowing Focus To The SaaS Industry

By Hunter Nelson | March 15, 2021

Trying to find the identity of Tortoise and Hare Software has been, to put it lightly, a long and winding road. Another step down that road has emerged and today I want to share with you what is changing, some of the rationale behind it, and a few lessons you may find beneficial in your…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.