Technology Marketing Blog

Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.

best msp marketing companies

The Best MSP Marketing Companies Of 2021

By Hunter Nelson | September 23, 2021

If you’re looking to engage the services of an MSP marketing company, it’s always a good idea to shop around for the best on that meets the needs of your specific situation. Every MSP is different and each of the MSP Marketing companies are different as well. When searching for a provider it’s best to…

erp consulting website launch

New ERP Consulting Website Launch

By Hunter Nelson | September 14, 2021

Villani analytics, or Villytics for short, is an ERP consultant specializing in the Oracle cloud suite of enterprise resource planning (ERP) and enterprise performance management (EPM) products. They work with a number of tools in the Oracle cloud suite to help companies, track and analyze financial performance. After a successful run in consulting, Villytics decided…

The Ultimate Guide To SEO For B2B Tech

By Hunter Nelson | September 12, 2021

Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market B2B tech companies. If you look at B2B tech companies that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth…

north star in branding

Building A North Star For Your Brand

By Hunter Nelson | September 2, 2021

Today I had an “epiphany”. I was writing a lead magnet for the top 10 mistakes I see technology companies making when it comes to their marketing and wrote down the lack of a strong brand as the number 1 mistake. Since I typically work with companies in a post-branding lead generation capacity, I don’t…

Establishing Web Analytics And Conversion Tracking Foundations Using The Google Marketing Platform

By Hunter Nelson | August 25, 2021

Building a quality website is the absolute cornerstone of everything that comes next in a digital marketing context. The coronavirus pandemic has significantly accelerated a shift to digital that has been a long-time trend. Yet, there are still so many companies that don’t understand the value of digital and the impact that their website is…

5 second test for ppc landing pages

The 5 Second Test For PPC Landing Pages

By Hunter Nelson | August 11, 2021

I’ve been having a lot of conversations recently about optimizing websites for lead generation and explaining a concept called the 5 second test. The 5 second test is a design usability test that aims to help usability testers evaluate and prove the effectiveness of user experiences designs. The idea is that you show someone a…

business lessons learned in competitive online gaming

Business Lessons Learned From 15+ Years In Competitive Online Gaming

By Hunter Nelson | August 6, 2021

When I was in 3rd grade my family picked up and moved from the poor side of town to a better neighborhood on the outskirts. After my first time experiencing how much moving stinks, and losing the family cat (R.I.P Tinkerbell), I came in as a rough and tumble south sider to the north side…

LinkedIn Ads Rolls Out New JavaScript Event Based Conversion Tracking

By Hunter Nelson | July 13, 2021

I was poking around in a couple of LinkedIn Ad accounts today, while working on some campaigns and got a notification that there was a change to conversion tracking behaviors. I popped on over to the conversion tracking and noticed that there was a new option to enable event based conversion tracking via a JavaScript…

how to choose the right marketing agency

How To Choose The Right Marketing Agency

By Hunter Nelson | May 25, 2021

Digital marketing is one of the most competitive and saturated fields in the universe. Just about anyone can start a digital marketing agency in about 4 hours with a laptop and an energy drink. Every time I line up a new client I breathe a huge sigh of relief because it’s going to be so…

sales and marketing transformation pillars

3 Key Elements Of A Successful Sales And Marketing Transformation

By Hunter Nelson | May 17, 2021

Generating a steady stream of leads and growing annual revenues at a rate that satisfies you, your investors, and your employees can be a significant challenge. It requires transforming your organization into a sales and marketing company as much as it does providing the product or service that your selling. I’ve worked in various capacities…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.