MSP Marketing Blog

Resources and content for managed IT service providers to build out high performing websites and digital marketing infrastructures.

what msps need to know about core web vitals

What MSPs Need To Know About Core Web Vitals And SEO

By Hunter Nelson | March 15, 2024

In today’s digital age, where attention spans are shrinking and competition is fierce, delivering an exceptional user experience (UX) has never been more crucial. Managed service providers with websites that load quickly, respond promptly to user interactions, and maintain visual stability are more likely to engage visitors, reduce bounce rates, and ultimately drive conversions. But…

common msp seo mistakes

10+ Common MSP SEO Mistakes

By Hunter Nelson | March 1, 2024

Before every sales call I am looking at an MSP’s website in SEMRush and glancing at their sitemap and a few other things just to get a high level feel for where they are at before talking to them. I see the same handful of MSP SEO mistakes over and over again that are detrimental…

msp ppc advertising case study

Case Study: MSP Generates 5-15 Leads Per Month Via PPC

By Hunter Nelson | January 26, 2024

In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare website about running Google Ads for MSPs and wanted to know about what we could do to help them out. After a brief sales process,…

copilot msp marketing opportunity

Microsoft CoPilot Available For Resale Via MSP Partners

By Hunter Nelson | January 25, 2024

On January 15th Microsoft announced Copilots availability to the broader business landscape. It released initially for enterprise customers back in November, but is now available via Microsoft 365 subscriptions to the broader small business landscape. Microsoft’s Copilot bring generative AI to it’s suite of office apps including Teams, Word, Outlook, PowerPoint, Excel, and other Microsoft…

MSP Sales Tips To Close More Deals

By Hunter Nelson | January 3, 2024

I’ve been doing MSP marketing for close to 5 years now and have worked with a about a dozen technology businesses in some capacity and have had conversations with dozens more. For the most part I’ve been able to generate similar volume and quality of leads across the companies I’ve worked with in various markets.…

ipass SEO case study featured image

Tortoise and Hare Defines SEO Strategy For iPaaS Platform

By Hunter Nelson | December 12, 2023

In the dynamic realm of SaaS, standing out is imperative. For our client, a VC backed new entrant into SaaS automation platform space, this challenge turned into an opportunity when they teamed up with Tortoise and Hare Software, a marketing agency celebrated for its data driven SEO strategies. In this blog post, we’ll dive into…

best crm for msps graphic

Best CRM for MSPs?

By Hunter Nelson | October 21, 2023

Managed Service Providers (MSPs) play a pivotal role in the modern business landscape, ensuring the smooth operation of IT infrastructure and technology solutions. To excel in this competitive field, MSPs must harness the right tools to streamline their operations, bolster customer satisfaction, and maintain robust client relationships. Among these essential tools is a Customer Relationship…

GovTech SaaS Paid Search Advertising Case Study

By Hunter Nelson | October 18, 2023

In today’s post, I would like to take a moment to break down some of the results we were able to generate for a GovTech SaaS via paid search advertising. I have to keep things somewhat high-level and ambiguous in this post due to contractual privacy reasons. About The GovTech SaaS The company we managed…

choosing effective keywords in google ads for msps

Effective Keywords For Your MSP To Bid On

By Hunter Nelson | October 17, 2023

Managed Service Providers (MSPs) understand the value of Google Ads in attracting potential clients actively seeking their services. However, the path to success in this competitive advertising landscape involves not just selecting keywords but honing in on those with strong commercial intent. In this blog post, we’ll explore the strategic selection of keywords that have…

generate more msp leads with a primary cta

How To Generate More MSP Website Leads With A Primary Call To Action

By Hunter Nelson | October 10, 2023

In today’s digital age, your Managed Service Provider (MSP) website serves as the cornerstone of your online presence. It’s the virtual gateway for potential clients to explore your services, expertise, and ultimately, decide whether to engage with your MSP. To maximize the impact of your website, it’s essential to choose a primary call to action.…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.