Tortoise and Hare Software Blog

social media reporting on google analytics

How To Measure Your Social Media Performance With Google Analytics

By Hunter Nelson | April 27, 2021

Measuring social media performance can be tricky. Most of the interactions happen on a 3rd party platform, which means you are at the mercy of the reporting provided and integrations available from the platforms in question, in this case social media websites. Getting a complete picture of what’s happening in terms of lead generation and…

saas blogging guide

The SaaS Startup’s Blogging Guide

By Hunter Nelson | April 16, 2021

Blogging is a critical element of success for SaaS companies, especially new ones with little brand recognition and no sustainable source of traffic to their website. Building organic traffic and using it to bring in new subscribers, free trails, and leads is a long term play that is a front loaded investment, with a deferred…

revops organizational structure in saas

What Is The Meaning Of RevOps In SaaS?

By Hunter Nelson | April 8, 2021

You may have heard the word RevOps a time or two at this point, but what does it actually mean? Well, in my opinion, it’s just a fancy way to redefine what used to be the marketing function, back into a cross concern team that spans the full customer lifecycle. Once upon a time, marketing…

saas on a subdomain

Why You Should Keep Your SaaS Installed On A Subdomain

By Hunter Nelson | March 29, 2021

More than a few SaaS founders start out with a technical background, looking to parlay their coding skills into a product and build a business off it. Their surplus of coding ability and lack of practical business sense can sometimes lure them into a trap though, and that trap is attaching their marketing website to…

saas pricing quick reference guide

The SaaS Pricing Model Quick Reference Guide

By Tortoise and Hare Software Content Team | March 18, 2021

Every SaaS startup is different and they all face their own unique challenges. One of these that’s important to get right is choosing the right SaaS pricing model. Just picking one and going with it because you saw a competitor or similar product using it and assuming that is what the market will want is…

narrowing focus to saas companies

Narrowing Focus To The SaaS Industry

By Hunter Nelson | March 15, 2021

Trying to find the identity of Tortoise and Hare Software has been, to put it lightly, a long and winding road. Another step down that road has emerged and today I want to share with you what is changing, some of the rationale behind it, and a few lessons you may find beneficial in your…

calculate cost per click in google ads

How Much Can I Spend On Google Ads?

By Hunter Nelson | January 17, 2021

One of the first questions I get when talking about google ads is how much is a click? It’s a fair question, but asking it is the wrong way to think about advertising via Google Ads. This is an expense focused question and the whole purpose of engaging a Google Ads management agency or getting…

google ads for msp

10 Reasons Why Your MSP Needs Google Ads

By Tortoise and Hare Software Content Team | January 17, 2021

As a managed service provider, you offer a great service to your clients that saves them money and frees up their time. The problem is, if they can’t find you then they can’t hire you. Businesses might not even know exactly what they are looking for, much less how to find specific providers. This is,…

thank you page conversion tracking

Why You Shouldn’t Use Thank You Pages For Conversion Tracking

By Hunter Nelson | December 14, 2020

Tracking conversions is one of the most important things to do as you strive to achieve your marketing goals. In recent years, a growing number of companies are turning to their thank you pages to determine their conversions. While this tracking method is easy to execute, it’s actually one of the worst ways to gauge…

saas startup idea product validation

How To Market A Tech Startup

By Hunter Nelson | November 30, 2020

Wondering how to market a tech startup? If your like me, you’re connected to the technology world and news and see countless stories, social media posts, and other such claims of tech startup success. Maybe you have some skills that pay the bills in your day job, or maybe you’re just a hungry entrepreneur looking…