The Digital Marketing Agency
That Helps Technology Companies
Climb The Ranks And Fill The Bank
Bringing The Speed You Need To Your Online Marketing Efforts
MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Since 2018 We've Helped Brands Like These Generate More Than 36,000 Leads
And Generate More Than $10,000,000 in new revenue.
















Customized Digital Marketing Solutions
That Resonate With Buyers Of
Technology Products And Services
Marketing a technology business is a different animal than an eCommerce brand or a local home builder. You can't snap snazzy pictures and wow your prospects with landscaping photos or beautiful models holding the latest skincare product.
Technology businesses are intangible, intellectual, problem-solution-driven companies. You have to distinguish yourself with incredible content, remarkable branding, and strategic advertising campaigns that attract your ideal customer.
Not just any agency can step in and fit the bill here. You need marketers with technical backgrounds and creativity to market technical products and services.
At Tortoise and Hare Software, that's all we do.

Does This Sound Like You?

Hi there,
My name is Hunter, MBA, and founder of Tortoise and Hare Software. After a 10-year career in the technology sector configuring marketing software as an analyst and building SaaS applications as a developer, I founded Tortoise and Hare Software. Since 2018 I've been building websites, running advertising campaigns, and managing a team of content creators to generate demand in the marketplace and help businesses navigate the increasingly complex world of digital marketing.
I want to help do the same for you.
If you're ready to take your business to the next level, launch an inbound marketing program, and invest in your growth, then reach out today, and let's talk about how to make that happen.
Hunter Nelson
President & Founder
LinkedIn
Our Core Services
If we could boil it down to the top 3 things we do - it would be..

Websites
Clean, crisp, minimalist websites with a focus on the fundamentals and eliminating the common barriers to lead generation.

PPC
There's no substitute for targeted visibility on the platforms your customers are already engaging. Google, LinkedIn, & More.

SEO
Lowering costs per lead and generating higher volumes of efficient growth comes with a focus on organic search.
Watch A Short Video To Learn More
About Who We Partner With And How We Help
Some Impacts We've Made
North Florida MSP
10x Organic Search Traffic
Climb to #2 in market in search engine visibility
More Than Doubled Revenue, In Less Than 2 Years
Ecommerce SaaS
Helped add 1.5 million in revenue in 1 year via Google Ads.
Supported Launch Of New Upmarket Brand
South Florida MSP
Helped Add 60k+ MRR In One Year Via Google Ads
Helped Create Pipeline Of 5-25 Leads Generated Per Month
Supported New Website & Brand Launch
Why Choose Tortoise and Hare?
Extensive SEO And PPC Advertising Experience
We've worked with over a dozen technology businesses on their digital marketing efforts, we talk the talk, we know the lingo, and we've failed over and over again on the path to learning how to succeed. Why go through all of that yourself when you can leverage our experience?


A Repository Of
Advertising Data
We aren't just shooting from the hip here. We've got data from managing over 1 million dollars in Google advertising spend at our disposal on what works and what doesn't. Become a client and get access to our juicy known convertering keyword lists, negative keyword lists, and all the other lessons learned along the way.
Cross Company
Industry Visibility
How are you doing relative to your peers? With access to search engine data and an agency that's working with other tech brands across the country we can grant insights into how your businesses is doing. Are you underperforming? Overperforming? Where are you at relative to other more mature businesses and what do you have to do to equalize? We can help provide those insights.


Creatively Differentiated
You may have noticed a lot of technology brands and the agencies that serve them in the space take the boring and safe approach. Who can explain things better? Yawn..
We're not afraid to take some creative chances because well.. if you have haven't noticed, today's world is all about garnering attention and that requires creativity and outside the box thinking.
Technically Savvy
You run a top tier tech shop, why not expect the same of your marketing partner? We're well versed in the latest marketing technology and apply it effectively to created integrated digital marketing ecosystems.


Built To Win
Competition and winning are some of our favorite things. If you're looking for an agency who can really dig in with you and help you become well.. better. Look no further. We're not partnering with brands who are mad that their beer budget has run low. We partner with alpha mentality businesses who want to kick ass and take names in the market.
Meet Your Marketing Department
We've got the resources you need to put together winning strategies that keep your pipeline full.
The brand manager guides the direction of all the other resources involved in marketing and advertising for your brand. They ensure brand quality standards are maintained and develop the strategies needed for your marketing campaigns to succeed.
Don't Just Take Our Word For It
See What Our Customers Have To Say



Featured Case Studies
Browse some of our select marketing case studies below:
Google Ads Case Study – Adding 1.5 Million Revenue In 1 Year For A SaaS
In this post we’re going to walk through an eCommerce SaaS google ads case study. We’ll walk you through how we took one lucky eCommerce software as a service (SaaS)…
Read The Case StudyCase Study: MSP Adds 60k MRR In 1 Year Via PPC
In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare…
Read The Case StudyCase Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with…
Read The Case StudyTNHS Helps MSP 10x Traffic, Expand Market Share
In today’s post, we’re going to be walking through an MSP marketing case study and looking at how we help this regionally focused MSP 10x their organic traffic, more than…
Read The Case StudyCase Study: TNHS Helps MSP Improve UX, Optimize Website
In this case, study we’ll be talking about how TNHS helped a Philadelphia managed IT company improve the user experiences on their website, optimize their site’s core landing pages, build…
Read The Case StudyApply Now For A Free
Digital Marketing
Consultation
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.