The Fastest Growing
Technology Marketing Agency

Bringing the speed you need to your online marketing function

Trusted By Ambitious Mid-Market Techology Brands

nettech logo
flxpoint logo
bridgenet logo
vertically focused MSP marketing customer logo
automation and integration saas marketing client logo

Custom Marketing Solutions:
We Build Remarkable Technology Brands That Drive Durable Growth

Marketing a technology business is a different animal than an eCommerce brand or a local home builder.  You can't snap snazzy pictures and wow your prospects with landscaping photos or beautiful models holding the latest skincare product.

Technology businesses are intangible, intellectual, problem-solution driven companies.  You have to distinguish yourself with incredible content, remarkable branding, and strategic advertising campaigns that attract your ideal customer.

Not just any agency can step in and fit the bill here.  You need marketers with technical backgrounds and creativity to market technical products and services.

At Tortoise and Hare Software, that's all we do.

brand character illustrations

Does This Sound Like You?

You represent a small but established company, usually with at least 10 employees and over 1 million in annual recurring revenue.

You've grown through referrals or founder led hustle to date. You know that won't scale and you want to start building a more sustainable system.

You feel pretty good about being able to close qualified leads when you can get them on the phone.  Problem is, the phone's not ringing!

You have a desire to grow your company and plan to sell one day.  You know you need scale and EBITDA to get there.

You know that building a pipeline takes time and investment and you've got an idea of what sort of budget you'd like to allocate to get started.

You've tried working with a couple other agencies already with not much to show for it.  You're a more savvy purchaser as a result.

Hunter Nelson President of Tortoise and Hare Software

Hi there,

My name is Hunter, MBA, and founder of Tortoise and Hare Software. After a 10-year career in the technology sector configuring marketing software as an analyst and building SaaS applications as a developer, I founded Tortoise and Hare Software.  Since 2018 I've been building websites, running advertising campaigns, and managing a team of content writers to create demand in the marketplace and help companies navigate the increasingly complex world of digital marketing.

I want to help do the same for you.

If you're ready to take your company to the next level, launch an inbound marketing program, and invest in your growth, then reach out today, and let's talk about how to make that happen.

-Hunter

Types Of Tech Companies We Market For

Managed Service Providers
(MSP)

Connect with companies in your local and regional markets looking for managed IT services.  There's no shortage of people struggling with technology out there and because of that, there isn't a shortage of MSPs either.  Competition is fierce, but we can help you stand out.

Software As A Service
(SaaS)

Emerging SaaS companies ready to invest in their growth are a great fit for our services.  Our copywriters and campaign managers are well versed in educating markets on the benefits of purchasing software to augment business performance.

Cybersecurity Firms
(MSSP)

Cybersecurity is a fast-growing challenge that needs to be addressed across many industries. But so many cybersecurity firms sound the same.  "You should be scared of a cyber attack.  It will be expensive." Yawn. It will take more than that to grow. We'll show you how. 

Our Process:
The SDLC Of Marketing Success

If you've been working in tech for long, then you've likely heard of the systems development lifecycle or SDLC. As a b2b tech marketing agency, we share common values and common processes to help make the delivery process more digestible for our customers.  We use a modified SDLC to deliver marketing success.

Plan

The first step is to create the plan.  If you don't know where you're going, then anywhere is the right road.  We work with you to develop a plan and set of goals to reach with marketing efforts.

planning technical marketing campaigns
analyze competitive landscape for digital marketing

Analyze

Next, we analyze the market and the competitive landscape to determine what it might take to reach the goals laid out in the plan.  This is where we develop your customized marketing strategy.

Build

Next, we help you build out the marketing infrastructure needed to execute your strategy and track performance towards your marketing goals.

building out a marketing infrastructure
testing and qa for marketing campaigns

Verify

Quality assurance is a key part of the deployment of any information system, and your marketing plan is no exception.  We put your marketing campaigns through a rigorous quality assurance process.

 

Execute

This is where the magic happens! We execute your marketing campaigns to increase brand awareness, attract customers to your brand, and generate more leads for your sales team to close.

executing technical marketing campaigns for a brand
optimize technical marketing campaigns

Optimize

In this stage, your campaigns are running and just need to be monitored, optimized, and scaled up or down accordingly.  Every campaign has a lifecycle when one goes stale we pull the plug and start the process over again.

How We've Helped Our Clients

100%

YoY Growth In Paying Customer Base

400%

Increase In Organic Traffic Volume

70%

Increase In YoY Lead Volume

ryan drake president nettech consultants

R.D.

President Mid-Market MSP

I highly recommend Tortoise and Hare, they were able to help us decide on where to properly invest resources for our digital marketing efforts and did a great job updating our website to follow suit.

d villani, villytics

D.V.

Principal ERP Consultant

Hunter was great to work with. He over-delivered on our website redesign.  He needed minimal time to learn about my business and the aspects that I wanted to highlight on my website.  I will be working with Tortoise and Hare Software again for future website design.

saas marketing ceo testimonial

T.M.

CEO Ecomm SaaS

Hunter has established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with him we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.

Featured Case Studies

Read more about how we helped an ecommerce SaaS provider scale their advertising and generate more revenue with 100% YoY growth in subscriber count.

Read more about how we helped a local MSP more than double their size over a 2 year period using a combination of SEO and Google Ads

Bringing The Speed You Need To Your Marketing Function

Tortoise and Hare Software is an MBA-led outsourced provider of digital marketing, web development, and web compliance services. Founded by software developer turned digital marketer Hunter Nelson, Tortoise and Hare Software helps growing technology companies move upmarket and become lean mean, operationally efficient, profit generating machines.

Modern digital marketing is a complex task requiring integration, automation, analysis, testing, refinement, and multiple customer touchpoints. Technical considerations in marketing are becoming more impactful and quite frankly, legacy creative agencies haven’t caught up. We’re shaking things up in the digital marketing world to help companies make their marketing function more integrated, more agile, more streamlined, and more data-driven.

B2B Tech Marketing Agency Services

Websites

Lead generation optimized websites built for scalable digital marketing operations.

Google Ads

Managed digital advertising on the largest platform available on the web.

SEO

Search engine optimization services to maximize the discoverability of your company on the web.

Content Marketing

Blogging and social media posting services to keep your company top of mind.

Performance Measurement

Installation and configuration of a performance measurement infrastructure.

Strategy Development

Get assistance defining your positioning, messaging, and go to market plan.

Top Blog Content

online lead generation tips for msps
According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP. There's no question that the vast majority of MSPs struggle with lead generation, especially in the earlier years of their ...
msp paid search campaigns
Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there's hardly time to worry about networking and doing things like posting on social media. However, you'd like to grow ...
msp seo ultimate guide
Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market managed service providers (MSP). If you look at MSPs that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant ...