Software Developer
-Turned-
Digital Marketing Consultant
We handle digital marketing for technology companies.
Digital marketing done right is an increasingly complex task requiring integration, automation, analysis, testing, refinement, and multiple customer touch points. Are you a Managed Service Provider, SaaS Startup, ECommerce store or other technology driven company? Save yourself the headache of working with another “creative agency” and choose Tortoise and Hare Software as your strategic marketing partner. You need a consultant who can talk scrum, APIs, Cloud Migrations, Bits, Bytes, and everything in between. We’ve been there, and we know how difficult it can be to tell your story in a way that buyers understand while you’re busy managing developers, sys admins, and staying abreast of the latest tech trends.
You need an outsider’s perspective.
Take
advantage of our iterative and data driven approach to digital marketing and learn how it can create
long term value for your brand.
Call Now to inquire.
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What We Do
We Build
First and foremost we are creators. We build lightweight highly functional user friendly applications using minimalist design. We build marketing websites, custom applications, SaaS apps and more. Our focus is on PHP and .NET (C#) based applications. We are full stack developers so we also leverage database technologies such as MySQL and SQL Server and common front end technologies such as HTML, CSS, and JavaScript.
We Advertise
Great websites and great software shouldn’t be kept a secret. That’s why we help companies spread the word about their products and services through content marketing, SEO, and pay per click campaigns. We focus primarily on inbound tactics via search marketing, display advertising, and social media campaigns. This helps bring customers to you to drive sign ups, sales, and quality conversations.
We Refine
Closing the feedback loop is an often overlooked step that is critical to driving success with technology. We help make organizations become data driven by using an iterative approach to refining products and services. If you aren’t constantly developing and testing new hypothesis for improvement and demonstrating progress to your audience, you’re falling behind. We analyze data, conduct customer focus groups, and keep abreast of trends to help companies develop and iterative and inquisitive culture.
We Are Technology Marketing Experts
You’re just one 15 minute phone call away from stimulating demand and facilitating your future. Fill out the form below.
Our Process
Agile Marketing
Large complex software projects at modern technology companies today are delivered using some flavor of agile project management methodology, typically Scrum. Our technically focused and data driven approach to digital marketing makes incorporating principles of the agile manifesto a natural fit. What this means translates to in practice is that all work is planned and delivered in one month increments or “sprints”.
Why Agile?
Business conditions are changing rapidly in the U.S. and if your company is investing in marketing, chances are it’s going through a few changes of it’s own. The only thing constant is change in today’s business world. The old waterfall type model of long multi-month (or even multi-year) engagements carries high risk of failure and late delivery. Plus, by the time a project is delivered, the goals that spawned it in the first place have changed which reduces the effectiveness of the investment. This is why it just makes sense to compress delivery timelines increase your companies agility in the marketplace and deliver work in manageable, understandable chunks. Month to month goals are very clear and well understood by all parties involved and progress is slow but steady, creating happy customers, happy employees, and better business relationships. Market leading technology companies are going agile, are you?
Discover Your Delta
There’s a group of people out there that have already bought your product. They are just waiting for you to help them realize they have a need. The missing link between you and your customers is data. That doesn’t quite mean you can run a quick insert query into your database and start generating sales though. We put a strong emphasis on collecting, curating, and leveraging data to help technology companies find the pockets of customers looking to buy on the internet. This is a process that takes time, refinement, and testing. Think of the journey like fresh rains flowing down a river delta. As you explore fingers of data driven marketing hypothesis, some will reach dead ends. With time and customer education, the investment will turn into the flesh flowing stream that is the river of customer demand.
Our Approach
Our Core Services
Digital
Marketing
Make your website or SaaS app stand out with our ancillary integrated digital marketing services. Leverage the power of PPC, SEO, Content Marketing, and Social Integrations to stand out in the digital marketplace.
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Web
Development
Having a polished search-optimized business website is just as important as selecting what your wear out in public. Give your business the image it deserves with our mobile friendly web development services.
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Software
Development
Partner with a vendor with fortune 500 software development experience capable of handling concurrent users and millions of database records with our custom application development services.
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