Since 2018 We've Helped Brands Like These Generate 35,000+ Leads
And Generate More Than $10,000,000 In Marketing Sourced Revenue

new jersey it company that's an MSP marketing customer's logo
cyber security startup that's a ppc advertising customer's logo
philadelphia msp that's a local seo customer's logo
vancouver canada based it managed it service provider that's a full service msp marketing customer's logo
washington dc msp google ads management customer logo
eugene oregon it company that's a paid search advertising customer's logo
msp marketing marketing strategy customer that narrowed focus to the legal sector's logo
msp running nationwide ppc advertising campaign strategy logo
msp marketing website development customer logo
saas seo strategy project customer logo
b2b technology website development customer logo
saas ppc advertising customer logo
saas paid search advertising customer logo
saas google ads customer logo
msp seo and google ads customer with high website traffic logo
local seo for it company customer logo

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Search Engine Focused Marketing Solutions
The Accelerate Progress Towards Your Company's Growth Goals

Marketing a technology business is a different animal than an eCommerce brand or a local home builder.  You can't snap snazzy pictures and wow your prospects with landscaping photos or beautiful models holding the latest skincare product.

Technology businesses are intangible, intellectual, problem-solution-driven companies.  You have to distinguish yourself with incredible content, remarkable branding, and strategic advertising campaigns that attract your ideal customer.

Not just any agency can step in and fit the bill here.  You need marketers with technical backgrounds and creativity to market technical products and services.

At Tortoise and Hare Software, that's all we do.

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Our Best Fit Clients Typically Look Like:

You represent an established technology brand, usually with at least 10 employees and 1 million in annual recurring revenue.

You've grown through referrals or founder-led hustle to date. You know that won't scale much further and you want to start building a more sustainable system.

You feel pretty good about being able to close qualified leads when you can get them on the phone.  Problem is, the phone's not ringing!

You have a strong desire to grow your company and probably want to sell one day.  Your growth goals exceed those of a lifestyle business. 

You will succeed with or without our help, and are fully committed to growth.  You are already investing in marketing and are looking for a partner that can help you accelerate things.

You've tried working with a couple other agencies already with not much to show for it.  You're a more savvy purchaser as a result.

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Hi there,

My name is Hunter, MBA, and founder of Tortoise and Hare Software. After a 10-year career in the technology sector configuring marketing software as an analyst and building SaaS applications as a developer, I founded Tortoise and Hare Software.  Since 2018 I've been building websites, running advertising campaigns, and managing a team of content creators to generate demand in the marketplace and help businesses navigate the increasingly complex world of digital marketing.

I want to help do the same for you.

If you're ready to take your business to the next level, launch an inbound marketing program, and invest in your growth, then reach out today, and let's talk about how to make that happen.

Hunter Nelson
President & Founder
LinkedIn

Our Core Focus Areas

If we could boil it down to the top 3 things we help companies out with - it would be..

small business websites

Websites

Clean, crisp, minimalist websites with a focus on the fundamentals and eliminating the common barriers to lead generation.

View Websites Page
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PPC

There's no substitute for targeted visibility on the platforms your customers are already engaging.  Google, LinkedIn, & More.

View PPC Page
climb the ranks seo concept illustrated

SEO

Lowering costs per lead and generating higher volumes of efficient growth comes with a focus on organic search.

View SEO Page

Some Impacts We've Made

North Florida MSP

10x Organic Search Traffic

Climb to #2 in market in search engine visibility

More Than Doubled Revenue, In Less Than 2 Years

Ecommerce SaaS

Helped add 1.5 million in revenue in 1 year via Google Ads.

Supported Launch Of New Upmarket Brand

South Florida MSP

Helped Add 60k+ MRR In One Year Via Google Ads

Helped Create Pipeline Of 5-25 Leads Generated Per Month

Supported New Website & Brand Launch

+
Years In Business
+
Websites Launched
+
Landing Pages Built
$+
Ad Spend Managed
$+
Revenue Generated For Clients

Why Choose Tortoise and Hare?

Extensive SEO And PPC Advertising Experience

We've worked with over a dozen technology businesses on their digital marketing efforts, we talk the talk, we know the lingo, and run dozens of marketing experiments to fine tune results.  Skip the hassle of learning all that yourself and leverage our expertise.

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brand character looking at a repository of advertising data

A Repository Of
Advertising Data

We aren't just shooting from the hip here.  We've got data from managing over 1 million dollars in Google advertising spend at our disposal on what works and what doesn't. Become a client and get access to our juicy known convertering keyword lists, negative keyword lists, and all the other lessons learned along the way.

Cross Company
Industry Visibility

How are you doing relative to your peers?  With access to search engine data and an agency that's working with other tech brands across the country we can grant insights into how your businesses is doing.  Are you underperforming? Overperforming? Where are you at relative to other more mature businesses and what do you have to do to equalize?  We can help provide those insights.

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Creatively Differentiated

You may have noticed a lot of technology brands and the agencies that serve them in the space take the boring and safe approach.  Who can explain things better? Yawn..

We're not afraid to take some creative chances because well.. if you have haven't noticed, today's world is all about garnering attention and that requires creativity and outside the box thinking.

Technically Savvy

You run a top tier tech shop, why not expect the same of your marketing partner?  We're well versed in the latest marketing technology and apply it effectively to created integrated digital marketing ecosystems.

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brand characters running a race illustrating the concept of an agency that is built to win

Built To Win

Competition and winning are some of our favorite things.  If you're looking for an agency who can really dig in with you and help you become well.. better. Look no further.  We're not partnering with brands who are mad that their beer budget has run low.  We partner with alpha mentality businesses who want to kick ass and take names in the market.

Meet Your Marketing Department

We've got the resources you need to put together winning strategies that keep your pipeline full.

The brand manager guides the direction of all the other resources involved in marketing and advertising for your brand.  They ensure brand quality standards are maintained and develop the strategies needed for your marketing campaigns to succeed.

Bringing The Speed You Need To Your
Digital Marketing Function

Time's-a-wastin.  But we're not wasting your time.  Learn how Tortoise and Hare can help your business move faster and build a sustainable marketing and lead generation pipeline.

Book A Free Consultation

Don't Just Take Our Word For It
See What Our Customers Have To Say

testimonial

C.K.

President Phoenix Based MSP

These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!

ryan drake president nettech consultants
R.D.
President Florida Based MSP

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

ariel testimonial
A.P.
CEO Vertically Focused MSP

As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.

saas marketing ceo testimonial
T.M.
CEO Ecomm SaaS

Hunter and his team have established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with them, we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.

View All Testimonials

Featured Case Studies

Browse some of our select marketing case studies below:

Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP

In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with…

Read The Case Study

Case Study: TNHS Helps MSP Improve UX, Optimize Website

In this case, study we’ll be talking about how TNHS helped a Philadelphia managed IT company improve the user experiences on their website, optimize their site’s core landing pages, build…

Read The Case Study

Case Study: MSP Adds 60k MRR In 1 Year Via PPC

In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare…

Read The Case Study

TNHS Helps South Florida MSP Launch Marketing Website

Computer Business Solutions is a Pompano Beach based managed IT service provider serving Pompano Beach, Fort Lauderdale, Boca Raton, and the greater South Florida area. Computer Business Solutions, or CBS…

Read The Case Study

Google Ads Case Study – Adding 1.5 Million Revenue In 1 Year For A SaaS

In this post we’re going to walk through an eCommerce SaaS google ads case study. We’ll walk you through how we took one lucky eCommerce software as a service (SaaS)…

Read The Case Study

TNHS Helps MSP 10x Traffic, Expand Market Share

In today’s post, we’re going to be walking through an MSP marketing case study and looking at how we help this regionally focused MSP 10x their organic traffic, more than…

Read The Case Study
Browse All Case Studies

Find Out What It Takes To Win On Search Engines - Book A Free Consultation Today

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

(904) 664-9255