B2B Tech Marketing Agency
For Aggressive Growth Companies

We help B2B technology companies implement effective marketing technology stacks, build sustainable inbound pipelines, move up market, and achieve their vision of success.

Trusted By Ambitious Mid-Market Brands

nettech logo
flxpoint logo
inventory source logo
bridgenet logo
erp consultant marketing logo

Why Work With Us?

Marketing a technology business is a different animal than an ecommerce brand or a local home builder.  You can't snap snazzy pictures and wow your prospects with landscaping photos or beautiful models holding the latest skincare product.  Technology business are intangible, intellectual, problem-solution driven companies.  You have to distinguish yourself with dynamite content, and effective advertising campaigns that explain your solution and resonate with your audience. Not just any agency can step in and fit the bill here.  You need marketers with technical backgrounds to market technical products and services.  At Tortoise and Hare Software, that's all we do.

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B2B Tech Marketing Agency Services


Lead generation optimized websites built for scalable digital marketing operations.

Google Ads

Managed digital advertising on the largest platform available on the web.


Search engine optimization services to maximize the discoverability of your company on the web.

Content Marketing

Blogging and social media posting services to keep your company top of mind.

Performance Measurement

Installation and configuration of a performance measurement infrastructure.

Strategy Development

Get assistance defining your positioning, messaging, and go to market plan.

How We've Helped Our Clients


YoY Growth In Subscriber Count


Increase In Organic Traffic Volume


Increase in lead volume YoY

Types Of B2B Tech Companies We Serve

Software As A Service

Emerging SaaS companies ready to invest in their growth are a great fit for our services.  Our copywriters and campaign managers are well versed in educating markets on the benefits of purchasing software to augment business performance.

Cybersecurity Companies

Cybersecurity is quickly growing in importance, but end purchasers understanding of the benefits are still limited.  It's very difficult to sell cybersecurity as a practitioner.  You know too much and can't help but create campaigns that are too techy.  We can help.

Managed Service Providers

Connect with companies in your local and regional markets looking for managed IT services.  There's no shortage of people struggling with technology out there and because of that there isn't a shortage of MSPs either.  We can help you win in the marketplace.

ryan drake president nettech consultants


President Mid-Market MSP

I highly recommend Tortoise and Hare, they were able to help us decide on where to properly invest resources for our digital marketing efforts and did a great job updating our website to follow suit.

d villani, villytics


Principal ERP Consultant

Hunter was great to work with. He over-delivered on our website redesign.  He needed minimal time to learn about my business and the aspects that I wanted to highlight on my website.  I will be working with Tortoise and Hare Software again for future website design.

saas marketing ceo testimonial


CEO Ecomm SaaS

Hunter has established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with him we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.

top 10 marketing mistakes b2b tech companies make

Featured Case Studies

Read more about how we helped an ecommerce SaaS provider scale their advertising and generate more revenue with 100% YoY growth in subscriber count.

Read more about how we helped a local MSP more than double their size over a 2 year period using a combination of SEO and Google Ads

Scale Your
B2B Tech Marketing Function

Tortoise and Hare Software is an MBA led outsourced provider of digital marketing, web development, and web compliance services. Founded by software developer turned digital marketer Hunter Nelson, Tortoise and Hare Software helps growing technology companies move up market and become lean mean, operationally efficient, profit generating machines.

Modern digital marketing is a complex task requiring integration, automation, analysis, testing, refinement, and multiple customer touch points. Technical considerations in marketing are becoming more impactful and quite frankly, legacy creative agencies haven’t caught up. We’re shaking things up in the digital marketing world to help companies make their marketing function more integrated, more agile, more streamlined, and more data driven.

Find Out What We Can Do For You