Scaling Tech Companies From 1 to 10MM ARR Via Inbound Marketing

We help technology companies implement and integrate effective marketing technology stacks that help them generate more leads via inbound marketing.

How We've Helped Our Clients


YoY Growth In Subscriber Count


Increase In Organic Traffic Volume


Decrease in cost per lead generated.

Who We Serve

Software As A Service

Emerging SaaS companies ready to invest in their growth are a great fit for our services.  Our copywriters and campaign managers are well versed in educating markets on the benefits of purchasing software to augment business performance.

Cybersecurity Companies

Cybersecurity is quickly growing in importance, but end purchasers understanding of the benefits are still limited.  It's very difficult to sell cybersecurity as a practitioner.  You know too much and can't help but create campaigns that are too techy.  We can help.

Managed Service Providers

Connect with companies in your local and regional markets looking for managed IT services.  There's no shortage of people struggling with technology out there and because of that there isn't a shortage of MSPs either.  We can help you win in the marketplace.

Some Of The Amazing Brands We've Worked With

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inventory source logo
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Find Out What We Can Do For You

More Than A Brand
It's A Mentality

Tortoise and Hare Software is more than a brand, it's a mentality. We work with clients that share our our passion for continuous self improvement and the desire to maximize potential. We take the attitude of helping our clients get 1% better every day and focus on building long term success for growing SaaS and service companies.  We work primarily on a retainer basis with our clients to craft and implement digital strategies that drive their business forward.  We stay responsive to market conditions by working in agile fashion in one month "sprints" to build progress towards long term goals. Tortoise wins the race.

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Our Core Service Offerings

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Having a polished search-optimized website is just as important as selecting what your wear out in public. Give your brand the image it deserves with our mobile friendly web development services.

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Search Engine

Enhance the discoverability of your brand on the web. Leverage the power of PPC, SEO, blogging, and marketing analytics to stand out in the digital marketplace.

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Analytics And Strategy

We work closely with our client partners handling elements of both tactical execution and strategic advisement. We implement analytics and help with ROI reporting.

How We Help Our Customers Transform

web and software development services

We Build

First and foremost we are creators. We build lightweight highly functional user friendly applications using minimalist design. We build marketing websitescustom applications, SaaS apps and more. We are full stack developers and can get the job done from front to back. Contact us today to discuss your requirements.

We Advertise

Great websites and great software shouldn’t be kept a secret. That’s why we help companies spread the word about their products and services through content marketingSEO, and pay per click campaigns. We focus primarily on inbound tactics via search marketing, display advertising, and YouTube. This helps bring customers to you to drive sign ups, sales, and quality conversations. Contact us today to get help advertising your business in the paid media landscape.

advertising and marketing services
conversion rate optimization services

We Optimize

Closing the feedback loop is an often overlooked step that is critical to driving success with technology. We help make organizations become data driven by using an iterative approach to refining products and services and optimizing conversion funnels. If you aren’t constantly developing and testing new hypothesis for improvement and demonstrating progress to your audience, you’re falling behind. We analyze data, conduct customer focus groups, and keep abreast of trends to help companies develop and iterative and inquisitive culture. Contact us today to optimize your landing pages, and get more out of your funnel.

Featured Case Study

Read more about how we helped an ecommerce SaaS provider scale their advertising and generate more revenue with 100% YoY growth in subscriber count.

Scale Your
Marketing Function

Tortoise and Hare Software is an MBA led outsourced provider of digital marketing, web development, and web compliance services. Founded by developer turned digital marketer Hunter Nelson, Tortoise and Hare Software helps established and growing companies become lean mean, operationally efficient, profit generating machines.

Modern digital marketing is a complex task requiring integration, automation, analysis, testing, refinement, and multiple customer touch points. Technical considerations in marketing are becoming more impactful and quite frankly, legacy creative agencies haven’t caught up. We’re shaking things up in the digital marketing world to help companies make their marketing function more integrated, more agile, more streamlined, and more data driven.

Award Winning Performance

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