Technical Marketing Agency
For Startups And Growing Brands

We help growing technology service providers build remarkable brands and make a splash in the online marketing arena.

Trusted By Ambitious Mid-Market Brands

nettech logo
flxpoint logo
inventory source logo
bridgenet logo
erp consultant marketing logo

Bespoke Marketing Solutions:
We Build Remarkable Technology Brands That Drive Durable Growth

Marketing a technology business is a different animal than an eCommerce brand or a local home builder.  You can't snap snazzy pictures and wow your prospects with landscaping photos or beautiful models holding the latest skincare product.

Technology businesses are intangible, intellectual, problem-solution driven companies.  You have to distinguish yourself with incredible content, remarkable branding, and strategic advertising campaigns that attract your ideal customer.

Not just any agency can step in and fit the bill here.  You need marketers with technical backgrounds and creativity to market technical products and services.

At Tortoise and Hare Software, that's all we do.

brand character illustrations

Does This Sound Like You?

You represent a small but established company, usually with at least 10 employees and over 1 million in annual recurring revenue.

You've grown through referrals or founder led hustle to date. You know that won't scale and you want to start building a more sustainable system.

You feel pretty good about being able to close qualified leads when you can get them on the phone.  Problem is, the phone's not ringing!

You have a desire to grow your company and plan to sell one day.  You know you need scale and EBITDA to get there.

You know that building a pipeline takes time and investment and you've got an idea of what sort of budget you'd like to allocate to get started.

You've tried working with a couple other agencies already with not much to show for it.  You're a more savvy purchaser as a result.

Hunter Nelson President of Tortoise and Hare Software

Hi there,

My name is Hunter, MBA, and founder of Tortoise and Hare Software. After a 10 year career in the technology sector configuring marketing software as an analyst and building SaaS applications as a developer, I founded Tortoise and Hare Software.  Since 2018 I've been building websites, running advertising campaigns, and managing a team of content writers, to create demand in the marketplace and help companies navigate the increasingly complex and technical world of digital marketing.

I want to help do the same for you.

So, if you're ready to take your company to the next level, launch an inbound marketing program, and work to build a competitive moat, then reach out today, and let's talk about how to make that happen.

-Hunter

Types Of Technology Companies We Serve

Software As A Service

Emerging SaaS companies ready to invest in their growth are a great fit for our services.  Our copywriters and campaign managers are well versed in educating markets on the benefits of purchasing software to augment business performance.

Cybersecurity Companies

Cybersecurity is quickly growing in importance, but end purchasers understanding of the benefits are still limited.  It's very difficult to sell cybersecurity as a practitioner.  You know too much and can't help but create campaigns that are too techy.  We can help.

Managed Service Providers

Connect with companies in your local and regional markets looking for managed IT services.  There's no shortage of people struggling with technology out there and because of that there isn't a shortage of MSPs either.  We can help you win in the marketplace.

Our Process:
The SDLC Of Marketing Success

If you've been working in tech for long, then you've likely heard of the systems development lifecycle or SDLC. As a technical marketing agency, we share common values and common processes to help make the delivery process more digestible for our customers.  We use a modified SDLC to deliver marketing success.

Plan

The first step is to create the plan.  If you don't know where you're going, then anywhere is the right road.  We work with you to develop a plan and set of goals to reach with marketing efforts.

planning technical marketing campaigns
analyze competitive landscape for digital marketing

Analyze

Next, we analyze the market and the competitive landscape to determine what it might take to reach the goals laid out in the plan.  This is where we develop your customized marketing strategy.

Build

Next, we help you build out the marketing infrastructure needed to execute your strategy and track performance towards your marketing goals.

building out a marketing infrastructure
testing and qa for marketing campaigns

Verify

Quality assurance is a key part of the deployment of any information system, and your marketing plan is no exception.  We put your marketing campaigns through a rigorous quality assurance process.

 

Execute

This is where the magic happens! We execute your marketing campaigns to increase brand awareness, attract customers to your brand, and generate more leads for your sales team to close.

executing technical marketing campaigns for a brand
optimize technical marketing campaigns

Optimize

In this stage, your campaigns are running and just need to be monitored, optimized, and scaled up or down accordingly.  Every campaign has a lifecycle when one goes stale we pull the plug and start the process over again.

How We've Helped Our Clients

100%

YoY Growth In Subscriber Count

400%

Increase In Organic Traffic Volume

70%

Increase In YoY Lead Volume

ryan drake president nettech consultants

R.D.

President Mid-Market MSP

I highly recommend Tortoise and Hare, they were able to help us decide on where to properly invest resources for our digital marketing efforts and did a great job updating our website to follow suit.

d villani, villytics

D.V.

Principal ERP Consultant

Hunter was great to work with. He over-delivered on our website redesign.  He needed minimal time to learn about my business and the aspects that I wanted to highlight on my website.  I will be working with Tortoise and Hare Software again for future website design.

saas marketing ceo testimonial

T.M.

CEO Ecomm SaaS

Hunter has established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with him we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.

Featured Case Studies

Read more about how we helped an ecommerce SaaS provider scale their advertising and generate more revenue with 100% YoY growth in subscriber count.

Read more about how we helped a local MSP more than double their size over a 2 year period using a combination of SEO and Google Ads

Bringing The Speed You Need To Your Marketing Function

Tortoise and Hare Software is an MBA-led outsourced provider of digital marketing, web development, and web compliance services. Founded by software developer turned digital marketer Hunter Nelson, Tortoise and Hare Software helps growing technology companies move upmarket and become lean mean, operationally efficient, profit generating machines.

Modern digital marketing is a complex task requiring integration, automation, analysis, testing, refinement, and multiple customer touchpoints. Technical considerations in marketing are becoming more impactful and quite frankly, legacy creative agencies haven’t caught up. We’re shaking things up in the digital marketing world to help companies make their marketing function more integrated, more agile, more streamlined, and more data-driven.

Technical Marketing Agency Services

Websites

Lead generation optimized websites built for scalable digital marketing operations.

Google Ads

Managed digital advertising on the largest platform available on the web.

SEO

Search engine optimization services to maximize the discoverability of your company on the web.

Content Marketing

Blogging and social media posting services to keep your company top of mind.

Performance Measurement

Installation and configuration of a performance measurement infrastructure.

Strategy Development

Get assistance defining your positioning, messaging, and go to market plan.

Still Need Time To Think About It? Enroll in our free 60 day email course where we walk through the process of launching a digital marketing program for your B2B technology company.  Twice per week emails over a 60 day period.  Unsubscribe at any time.

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