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helpful content algorithm update impacts for b2b tech

Google Announces Upcoming Helpful Content Update

By Hunter Nelson | August 19, 2022

A potentially impactful algorithm update is set to launch next week according to Google. Google is leveraging innovations in detecting duplicate product reviews and other low-quality product review spam from fake users that is commonly leveraged in e-commerce and bringing it to broader search results. People have been complaining for a while now about low-quality…

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TNHS Helps MSP Narrow Focus To Legal Sector, Launch New Advertising Campaign

By Hunter Nelson | July 26, 2022

AKAVEIL Technologies Inc. (AKAVEIL) is a small but growing managed IT services provider that reached out to Tortoise and Hare Software (TNHS) in May of 2022 for help with their marketing. AKAVEIL had been struggling to generate traction with outreach efforts and determined that additional marketing support was needed to generate more leads and scale…

it services search engine demand over past 5 years

Current State Of Demand For IT Services

By Hunter Nelson | July 21, 2022

One thing that has always amazed me over the past few years running an agency here is the inability of so many online marketers to see the big economic picture. Every time an economic slowdown or a recession hits social media feeds and slack groups are flooded with questions about why conversion rates have dropped,…

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What Is A Trunk Slammer In The MSP Space?

By Hunter Nelson | March 11, 2022

A trunk slammer is a slang term in the MSP world for a small MSP or break fix shop, usually 1-2 employees that provides low quality service, and is highly prone to going out of business. Larger MSPs tend to use this term derogatorily to refer to these smaller MSPs because small MSPs tend to…

tech companies out there in the market

Types Of Technology Companies

By Hunter Nelson | November 15, 2021

One thing I’ve somewhat struggled with since starting a marketing agency for technology companies is getting a handle on all the various types of technology companies. When you’re working in the field people tend to think more of themselves as software developers, or DBAs, or network admins, rather than being employees of an MSP, or…

jacksonville saas companies to watch

Jacksonville SaaS Companies To Watch In 2022

By Hunter Nelson | November 10, 2021

Jacksonville’s SaaS scene is still in its budding stages relative to larger powerhouse cities like New York, Autstin, San Franciso, and Miami, but there’s still a small but growing cohort of ambitious companies providing technology products to the broader market. In this post, we’ll outline a few of the Jacksonville SaaS companies to watch in…

best msp marketing companies

The Best MSP Marketing Companies Of 2022

By Hunter Nelson | September 23, 2021

If you’re looking to engage the services of an MSP marketing company, it’s always a good idea to shop around for the best on that meet the needs of your specific situation. Every MSP is different and each of these MSP Marketing companies is different as well. When searching for a provider it’s best to…

how to choose the right marketing agency

How To Choose The Right Marketing Agency

By Hunter Nelson | May 25, 2021

Digital marketing is one of the most competitive and saturated fields in the universe. Just about anyone can start a digital marketing agency in about 4 hours with a laptop and an energy drink. Every time I line up a new client I breathe a huge sigh of relief because it’s going to be so…

narrowing focus to saas companies

Narrowing Focus To The SaaS Industry

By Hunter Nelson | March 15, 2021

Trying to find the identity of Tortoise and Hare Software has been, to put it lightly, a long and winding road. Another step down that road has emerged and today I want to share with you what is changing, some of the rationale behind it, and a few lessons you may find beneficial in your…

jacksonville chamber of commerce member tortoise and hare software

JaxChamber Membership Announcement

By Hunter Nelson | August 3, 2020

We’re pleased to announce that Tortoise and Hare Software is now a member of the Jacksonville Chamber of Commerce, more commonly known as the JaxChamber. Although we’re not specifically a local company, we’re proud to be able to support the local economy with our membership and to further the JaxChamber mission of growing the local…