Technology Marketing Blog

Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.

wordpress web design considerations

Essential Design Considerations For A WordPress Website

By Hunter Nelson | September 22, 2020

Building a high-performing WordPress site for your business is a bit more involved than many understand. On one hand, it’s relatively easy to get started with, but on the other, it’s a complex piece of installed software that has been in development by a large open-source community for more than 15 years. I’ve worked with…

multi stage deployments for wordpress websites

3 Essential Deployment Environments For Your WordPress Marketing Website

By Hunter Nelson | September 4, 2020

When starting with a new client on their website, one issue I frequently encounter is the lack of deployment environments. Often times there is only one consumer facing website instance deployed as a production environment. Many times there is no system of formal backups in place and these conditions serve as a recipe for disaster…

jacksonville chamber of commerce member tortoise and hare software

JaxChamber Membership Announcement

By Hunter Nelson | August 3, 2020

We’re pleased to announce that Tortoise and Hare Software is now a member of the Jacksonville Chamber of Commerce, more commonly known as the JaxChamber. Although we’re not specifically a local company, we’re proud to be able to support the local economy with our membership and to further the JaxChamber mission of growing the local…

fishing guide logo for charter fishing website

Fishing Up Leads With Hurricane Charters

By Hunter Nelson | July 22, 2020

Hurricane Charters is a Panama City based inshore fishing charter business providing chartered trips for small groups for redfishing, trout fishing, kids trips, tarpon fishing and more. They reached out to Tortoise and Hare Software for help building their website in 2020 after deciding to launch the business. They had requirements for: Providing information on…

google ads case study for saas company

Google Ads Case Study For An ECommerce SaaS Provider (In Depth)

By Hunter Nelson | July 19, 2020

In this post we’re going to walk through an eCommerce SaaS google ads case study. We’ll walk you through how we took one lucky eCommerce software as a service (SaaS) provider with a 5 figure monthly ad budget, from being a company with account maintenance challenges, room for improvement on their returns, and questions on…

google ads campaigns for advertising

5+ Essential Google Ads Campaigns For Your Ad Account

By Hunter Nelson | June 21, 2020

Advertising your business on Google Ads is a fantastic way to drive traffic to your website and generate leads for your company. Many companies don’t know where to start when it comes to creating campaigns, or structuring their account in general, so today I wanted to go over a few of the essential Google Ads…

jacksonville business podcast coronavirus marketing

Tortoise and Hare Software Featured On #JaxBusinessStrong Podcast

By Hunter Nelson | May 26, 2020

Running a business during coronavirus is a challenging task for companies in any city, and Jacksonville is no exception. There’s a lot of angst circulating about in regards to many Jacksonville business’ future and people have questions on how to survive and adjust to the new economic climate. One local company, Studio Podcast Suites is…

tortoise and hare software origins story sketch

The Story Of Tortoise and Hare Software

By Hunter Nelson | April 20, 2020

Since I started Tortoise and Hare Software, I’ve consistently gotten good feedback on the name and the branding, even from complete strangers who have no reason to come up and tell me otherwise. I frequently get the question, “how did you come up with the name” and today I’ll be answering that question in blog…

it company lead generation case study

IT Company Digital Marketing Case Study

By Hunter Nelson | April 13, 2020

In today’s post, we’re going to be talking about an IT company digital marketing case study. NetTech Consultants is a Jacksonville-based IT company or Managed Service Provider as they’re commonly known in the IT world. Back before coronavirus, there was this thing called a “trade show” where large groups of people would get together and…

blogging is important for business and website traffic

Why Is Blogging Important For Business?

By Hunter Nelson | March 18, 2020

If you’ve owned or run a business for any length of time, chances are you’ve checked out a few competitor websites and noticed everyone has the obligatory blog link at the top of their website’s navigation. Maybe you’ve clicked through a few posts, most of which weren’t particularly interesting or helpful, and chances are a…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.