Technology Marketing Blog

Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.

tech companies out there in the market

Types Of Technology Companies

By Hunter Nelson | November 15, 2021

One thing I’ve somewhat struggled with since starting a marketing agency for technology companies is getting a handle on all the various types of technology companies. When you’re working in the field people tend to think more of themselves as software developers, or DBAs, or network admins, rather than being employees of an MSP, or…

jacksonville saas companies to watch

Jacksonville SaaS Companies To Watch In 2022

By Hunter Nelson | November 10, 2021

Jacksonville’s SaaS scene is still in its budding stages relative to larger powerhouse cities like New York, Autstin, San Franciso, and Miami, but there’s still a small but growing cohort of ambitious companies providing technology products to the broader market. In this post, we’ll outline a few of the Jacksonville SaaS companies to watch in…

b2b website cost being calculated

Why A B2B Website Should Cost $10,000+

By Hunter Nelson | November 2, 2021

In today’s post, I want to break down a common misalignment between B2B website purchasers and agencies when it comes to website development. Website pricing, like all goods and services, is driven by supply and demand. Website supply is somewhat flooded with drag and drop website builders and DIY options on platforms like Wix and…

msp advertising questions

How Do I Advertise My MSP? A Short Guide

By Hunter Nelson | October 27, 2021

Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…

msp paid search campaigns

The Ultimate Guide To Paid Search On Google Ads For Managed Service Providers

By Hunter Nelson | October 10, 2021

Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there’s hardly time to worry about networking and doing things like posting on social media. However, you’d like to grow faster, and due to some…

msp seo ultimate guide

The Ultimate Guide To MSP SEO

By Hunter Nelson | October 1, 2021

Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market managed service providers (MSP). If you look at MSPs that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth came…

best msp marketing companies

The Best MSP Marketing Companies Of 2022

By Hunter Nelson | September 23, 2021

If you’re looking to engage the services of an MSP marketing company, it’s always a good idea to shop around for the best on that meet the needs of your specific situation. Every MSP is different and each of these MSP Marketing companies is different as well. When searching for a provider it’s best to…

erp consulting website launch

Case Study: New ERP Consulting Website Launch

By Hunter Nelson | September 14, 2021

Villani analytics, or Villytics for short, is an ERP consultant specializing in the Oracle cloud suite of enterprise resource planning (ERP) and enterprise performance management (EPM) products. They work with a number of tools in the Oracle cloud suite to help companies, track and analyze financial performance. After a successful run in consulting, Villytics decided…

The Ultimate Guide To SEO For B2B Tech

By Hunter Nelson | September 12, 2021

Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market B2B tech companies. If you look at B2B tech companies that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth…

north star in branding

Building A North Star For Your Brand

By Hunter Nelson | September 2, 2021

Today I had an “epiphany”. I was writing a lead magnet for the top 10 mistakes I see technology companies making when it comes to their marketing and wrote down the lack of a strong brand as the number 1 mistake. Since I typically work with companies in a post-branding lead generation capacity, I don’t…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.