Tortoise and Hare Software Blog

it company lead generation case study

IT Company Digital Marketing Case Study

By Hunter Nelson | April 13, 2020

In today’s post we’re going to be talking about an IT company digital marketing case study. NetTech Consultants is a Jacksonville based IT company or Managed Service Provider as they’re commonly known as in the IT world. Back before coronavirus there was this thing called a “trade show” where large groups of people would get…

blogging is important for business and website traffic

Why Is Blogging Important For Business?

By Hunter Nelson | March 18, 2020

If you’ve owned or run a business for any length of time, chances are you’ve checked out a few competitor websites and noticed everyone has the obligatory blog link at the top of their website’s navigation. Maybe you’ve clicked through a few posts, most of which weren’t particularly interesting or helpful, and chances are a…

tech networking in jacksonville

Tech Meetups In Jacksonville

By Hunter Nelson | February 12, 2020

Over the past year and a half, I have done a lot of networking. I’ve said yes to just about every networking invitation offered and I’ve spent countless hours trying various tech meetups in Jacksonville to get more familiar and involved with the community and help develop business for Tortoise and Hare Software. For those…

janitorial supply company marketing case study

Passive Lead Gen For Janitorial Supply Company

By Hunter Nelson | December 30, 2019

Southern Cleaning Supply is a janitorial supply company based out of Panama City FL. They provide cleaning supplies and equipment to local businesses, nonprofits, and government organizations in Panama City and surrounding areas. Southern Cleaning Supply has been in business for over 30 years but experienced an ownership change in 2018. Shortly thereafter, new management…

auctioneer for ppc bidding

Bid on Branded Keywords

By Hunter Nelson | December 19, 2019

Why are we spending money on branded keyword searches if we’re already ranking at the top of the page? This is a good question that clients often ask when getting started with PPC and one that has a number of compelling reasons to do so. In this post we will cover why you should bid…

wasting money on marketing

This Is Why Your Marketing Sucks

By Hunter Nelson | November 16, 2019

Marketing sucks when you take a piggish outlook to investing in it, which ultimately leads to poor ROI and frustration. If you’ve ever done any reading on investing in the stock market, I’m sure you’ve heard the phrase “bulls make money, bears make money, and pigs get slaughtered”. Lately, I’ve been talking to a lot…

combating inbound spammer from forms

Combat Contact Form Spam

By Hunter Nelson | October 4, 2019

There’s nothing more frustrating than opening up your email in the morning and seeing a new contact form submission has come in off your website and realizing its just another spammer sending you a pitch. Spam, especially in the United States, has become a serious problem. You’re literally being targeted by the entire world! It…

happy marketing intern for small business

Marketing Consultant For Small Business

By Hunter Nelson | October 1, 2019

It can be a tough reality to face for some small business owners, but eventually every business is going to hit a growth ceiling where networking and referrals will no longer be enough to move the needle. Hiring a full time chief marketing officer or other senior in-house resource to launch a marketing department is…

woman jumping on trampoline illustrates bounce rate

High Bounce Rate? Digital Marketing is a Game of Inches

By Hunter Nelson | September 19, 2019

One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on your journey to building an inbound pipeline chances are you’re suffering from high bounce rate and your trying to bring it down. In this article…

marketing budget for small business

The Ultimate Guide To Setting A Marketing Budget For Small Business

By Hunter Nelson | August 19, 2019

Many businesses get their start as a one-man operation and rely almost exclusively on word of mouth, referrals, and other organic offline means to get past their initial growth stages and establish a revenue stream. Once the initial founders outgrow their capacity and begin to hire employees, the need to develop a more formal sales…