Technology Marketing Blog
Resources and content for small business technology brands to improve their online marketing function, generate more inbound leads, and grow their revenues.
Case Study: MSP Adds 60k MRR In 1 Year Via PPC
In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare website about running Google Ads for MSPs and wanted to know about what we could do to help them out. After a brief sales process,…
Microsoft CoPilot Available For Resale Via MSP Partners
On January 15th Microsoft announced Copilots availability to the broader business landscape. It released initially for enterprise customers back in November, but is now available via Microsoft 365 subscriptions to the broader small business landscape. Microsoft’s Copilot bring generative AI to it’s suite of office apps including Teams, Word, Outlook, PowerPoint, Excel, and other Microsoft…
MSP Sales Tips To Close More Deals
I’ve been doing MSP marketing for close to 5 years now and have worked with a about a dozen technology businesses in some capacity and have had conversations with dozens more. For the most part I’ve been able to generate similar volume and quality of leads across the companies I’ve worked with in various markets.…
Tortoise and Hare Defines SEO Strategy For iPaaS Platform
In the dynamic realm of SaaS, standing out is imperative. For our client, a VC backed new entrant into SaaS automation platform space, this challenge turned into an opportunity when they teamed up with Tortoise and Hare Software, a marketing agency celebrated for its data driven SEO strategies. In this blog post, we’ll dive into…
Best CRM for MSPs?
Managed Service Providers (MSPs) play a pivotal role in the modern business landscape, ensuring the smooth operation of IT infrastructure and technology solutions. To excel in this competitive field, MSPs must harness the right tools to streamline their operations, bolster customer satisfaction, and maintain robust client relationships. Among these essential tools is a Customer Relationship…
GovTech SaaS Paid Search Advertising Case Study
In today’s post, I would like to take a moment to break down some of the results we were able to generate for a GovTech SaaS via paid search advertising. I have to keep things somewhat high-level and ambiguous in this post due to contractual privacy reasons. About The GovTech SaaS The company we managed…
Effective Keywords For Your MSP To Bid On
Managed Service Providers (MSPs) understand the value of Google Ads in attracting potential clients actively seeking their services. However, the path to success in this competitive advertising landscape involves not just selecting keywords but honing in on those with strong commercial intent. In this blog post, we’ll explore the strategic selection of keywords that have…
How To Generate More MSP Website Leads With A Primary Call To Action
In today’s digital age, your Managed Service Provider (MSP) website serves as the cornerstone of your online presence. It’s the virtual gateway for potential clients to explore your services, expertise, and ultimately, decide whether to engage with your MSP. To maximize the impact of your website, it’s essential to choose a primary call to action.…
Is BNI A Good Fit For Your MSP?
I recently saw a few people asking about BNI for their MSP. BNI or Business Networking International is a paid networking and referral group that is commonly found in most major cities. The premise is pretty simple. You pay a few membership dues and then join a group of other business owners and all try…
TNHS Helps Break Fix Launch Emergency Website
I got a strange phone call recently from a break/fix computer repair provider with a pressing need. They called from a conference they were attending with the need to get a website online today. An unusual request for sure, but one we were able to accommodate. The company that called in, FCS Inc. had a…
Your WP Server Cache Might Be Costing You Leads
Over the past 3 months I’ve been battling an infuriating and troubling issue. Some of my WordPress site’s forms were not submitting! But not all the time, just some of the time. A developer’s worst nightmare. This was having a real impact on lead generation efforts as this was most frequently occurring on downloadable PDFs…
Why Your MSP Desperately Needs Call Tracking
I’m continually impressed by the number of phone issues that can be uncovered by in an MSP business, when their core business revolves primarily around customers calling in for help with support issues. My suspicion is that those issues are never going away for their customers so if they for some reason can’t reach the…
Estimating The Value Of An MSP Lead
In today’s post, we’ll be talking about a muddy subject.. How to estimate the value of an MSP lead and how you can translate that into what you can spend to acquire a customer with your sales and marketing spend. Many MSP owners are overly cautious with their sales and marketing spend and try to…
Is LinkedIn Ads A Fit For Your MSP?
When considering options for marketing your MSP, no doubt you’ve considered using LinkedIn Ads to generate more leads and sales opportunities. LinkedIn is after all, probably the largest collection of B2B professionals on the internet, and your prospective customers are almost certainly interacting on the platform. LinkedIn Ads can certainly be an effective tool, but…
On-Prem MSP Still The Lion, Cloud MSP Doubles The CAGR
In a recent article by 451 research on behalf of S&P global market intelligence, a look at the managed services market was taken to get a better feel for how MSPs are earning their revenue. One thing that stood out to me in the article was that about 80% of managed services revenue is generated…
Top Of Funnel, Middle Funnel, and Bottom Of Funnel Explained
You’ve probably heard marketers talking about the top of the funnel, the middle funnel, and the bottom of the funnel, but do you know what they mean? Well, the truth is, it’s pretty ill-defined and has been muddled many times on the internet by people making their own interpretations. In this post, we’ll muddy the…
TNHS Helps South Florida MSP Launch Marketing Website
Computer Business Solutions is a Pompano Beach based managed IT service provider serving Pompano Beach, Fort Lauderdale, Boca Raton, and the greater South Florida area. Computer Business Solutions, or CBS for short reached out to Tortoise and Hare as a referral from another MSP for help with preparing to launch an online marketing program. After…
MSP Sales Funnel Key Terms To Know
In today’s post, I wanted to break down a few key terms MSP owners should be aware of when it comes to breaking down sales funnels from online marketing for your MSP. A lot of MSP owners grow initially through referrals and networking and are used to any leads they receive to be scorching hot…
Why Chat GPT Is A Risk For SEO Content
Chat GPT is all the rage right now. Type in a few sentences about what you want and ChatGPT spits out serviceably written content to fulfill all your marketing dreams. It’s easy to see how ChatGPT can have a high potential for abuse and turn an already lazy group of marketers, into something even lazier,…
Why Referrals Don’t Scale And Create Risk For Your MSP
With the recent wave of layoffs in the tech sector, I’ve seen a big uptick in the recently departed deciding to try their hand at running their own consulting business. This has led to a lot of fresh faces in some of the networking meetings I attend asking some flavor of the same question. How…
Technology Marketing Blog Posts
Tortoise and Hare Software provides resources and content on our technology marketing blog to help small business technology brands build out robust inbound marketing infrastructures that drive more leads, create more revenues, and make their business more attractive when it comes time to sell.
Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.