Tortoise and Hare Software Blog

internal wordpress file structure and database

WordPress Architecture For Beginners

By Hunter Nelson | April 21, 2019

I recently gave a talk at the WP Jax Meetup group on the WordPress Architecture for Beginners. This is a group I’ve been going to for about 9 months and have helped many people with WordPress related questions. Throughout that time I’ve noticed a ton of people tend to get really overwhelmed by files and…

cryptographic hash functions

One Way Hash Functions and Data Privacy Compliance.

By Hunter Nelson | April 11, 2019

This article will discuss how a one way hash function can be used in the context of privacy compliance for regulations like the GDPR. Storing customer’s personal data is an inevitability for scaling businesses in today’s technical world. One way hash functions are a useful tool to store sensitive customer data such as passwords and…

search engine box overlay on people searching on their devices

Search Marketing, Organic or Paid?

By Hunter Nelson | March 18, 2019

Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website through long term organic growth using content marketing and search engine optimization (SEO) and short term Pay Per Click…

Site speed is competitive advantage

Site Speed as a Competitive Advantage

By Hunter Nelson | February 18, 2019

Site speed is becoming a critical factor in the success of a business marketing website. It has become the most important ranking factor for SEO, is strongly correlated to bounce rate, and is one of the most important user experience factors on mobile devices. In this article I will discuss the importance of page speed,…

Using facebook to drive referral traffic

8 Ways to Generate Referral Traffic Using Facebook

By Hunter Nelson | February 5, 2019

Business owners often struggle with how to convert Facebook engagement into leads and sales. In a digital sense your website is going to be your primary lead nurturing and conversion den. Certain businesses can convert directly on Facebook, but for many success on social will be dependent on generating referral traffic from Facebook to their…

Grow Your Business in the New Year

5 Ways to Grow Your Business in 2019

By Hunter Nelson | January 6, 2019

The rush of the holiday season is over and we are moving into what is typically a rest, recover, and rethink period for business owners. As consumers and businesses take a break to let their wallets recover during the early part of the year, it becomes a great time to think about 5 ways to grow your business in 2019.

inventory shrink loss prevention

Inventory Shrink Loss Prevention

By Hunter Nelson | December 17, 2018

I was recently talking to a prospect about a common warehousing problem that’s encountered, inventory shrink due to spoilage.  A lot of inventory shrink caused by spoilage for both perishable and non-perishable goods could be avoided by regular checks of inventory to ensure that it hasn’t been exposed to adverse conditions such as excess moisture…

AMP URL Issues

AMP URL, Combine With Parent URL In Google Analytics

By Hunter Nelson | December 15, 2018

I recently implemented Accelerated Mobile Pages (AMP) on my site using a WordPress plugin to take advantage of the rich snippets for SEO purposes. This resulted in a small issue with the AMP URL in Google Analytics reports. This didn’t bother me too much until I started looking at my Google Analytics reporting and seeing multiple URL flavors. I like to keep a view in my analytics account that has all the filters I want applied so my reporting is showing the highest quality traffic estimates for a given piece of content. So, I decided to combine the AMP URL with it’s parent page using a filter and I will be sharing that information with you.

Pay Per Click

Online Lead Generation with Pay Per Click Advertising (PPC)

By Hunter Nelson | December 7, 2018

Online Lead Generation There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable.  While highly effective, you are essentially trading time for money and your growth is…

Integrated Digital Marketing

Integrated Digital Marketing

By Hunter Nelson | November 25, 2018

What is Integrated Digital Marketing? What’s an Appropriate Budget? Overview of Services Provided Website Design Website Development Content Marketing Search Engine Optimization Search Engine Marketing Conversion Optimization Social Media Reputation Management Graphic Design Advertising Value of Integrated Digital Marketing Approach What is Integrated Digital Marketing? Integrated digital marketing is the merging of various digital sub-disciplines…

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