Technology Marketing Blog
Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.
Best Practices For Responsive Search Ads
If you’ve been running paid search campaigns on Google Ads lately you’ve almost certainly noticed that responsive search ads are now the standard. Google is leaning heavily into automation and machine learning and fighting the current is not only less effective, but it’s also now not even possible in some cases. Expanded text ads have…
How To Set A Budget For Paid Search
In this post, we’re going to break down how to set a budget for paid search to run lead generation campaigns for your B2B tech org. Let’s assume for the purposes of this post that you are seeking to set a budget that will effectively establish a pay-per-click lead generation pipeline and target approximately 10…
Want To Sell Your MSP? You Need EBITDA
In today’s post, I want to open up the curtain a bit on what selling your MSP one day might look like and why many owners of managed service providers are doing themselves a big disservice when it comes to the way they are looking at how they operate their business. I want to share…
How To Automate Your Social Media Posting
In today’s world, companies that can best leverage automation to augment their company’s performance, are at a significant advantage compared to companies that aren’t able to leverage these tools effectively. Scale and volume are the name of the game, especially in B2B tech firms. In this post we’ll break down how you can leverage social…
Branding Your MSP: How To Get Started
Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t shopping for marketing, and have no relationship to the company will regularly come up to me at trade shows, or comment on my business card,…
What Is The Best Social Listening and Monitoring Tool For LinkedIn?
I’m a member of about 10 different tech or marketing-related slack groups and a question that has been popping up over and over again recently is what are the best social listening or monitoring tools for LinkedIn? LinkedIn used to be one of the most effective B2B lead generation channels, but when the pandemic struck…
Types Of Technology Companies
One thing I’ve somewhat struggled with since starting a marketing agency for technology companies is getting a handle on all the various types of technology companies. When you’re working in the field people tend to think more of themselves as software developers, or DBAs, or network admins, rather than being employees of an MSP, or…
Jacksonville SaaS Companies To Watch In 2022
Jacksonville’s SaaS scene is still in its budding stages relative to larger powerhouse cities like New York, Autstin, San Franciso, and Miami, but there’s still a small but growing cohort of ambitious companies providing technology products to the broader market. In this post, we’ll outline a few of the Jacksonville SaaS companies to watch in…
Why A B2B Website Should Cost $10,000+
In today’s post, I want to break down a common misalignment between B2B website purchasers and agencies when it comes to website development. Website pricing, like all goods and services, is driven by supply and demand. Website supply is somewhat flooded with drag and drop website builders and DIY options on platforms like Wix and…
How Do I Advertise My MSP? A Short Guide
Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…
Technology Marketing Blog Posts
Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.
Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.
