Technology Marketing Blog
Resources and content for technology service providers to build out high performing websites and digital marketing infrastructures.
The SaaS Startup’s Blogging Guide
Blogging is a critical element of success for SaaS companies, especially new ones with little brand recognition and no sustainable source of traffic to their website. Building organic traffic and using it to bring in new subscribers, free trails, and leads is a long term play that is a front loaded investment, with a deferred…
What Is The Meaning Of RevOps In SaaS?
You may have heard the word RevOps a time or two at this point, but what does it actually mean? Well, in my opinion, it’s just a fancy way to redefine what used to be the marketing function, back into a cross concern team that spans the full customer lifecycle. Once upon a time, marketing…
Why You Should Keep Your SaaS Installed On A Subdomain
More than a few SaaS founders start out with a technical background, looking to parlay their coding skills into a product and build a business off it. Their surplus of coding ability and lack of practical business sense can sometimes lure them into a trap though, and that trap is attaching their marketing website to…
The SaaS Pricing Model Quick Reference Guide
Every SaaS startup is different and they all face their own unique challenges. One of these that’s important to get right is choosing the right SaaS pricing model. Just picking one and going with it because you saw a competitor or similar product using it and assuming that is what the market will want is…
Narrowing Focus To The SaaS Industry
Trying to find the identity of Tortoise and Hare Software has been, to put it lightly, a long and winding road. Another step down that road has emerged and today I want to share with you what is changing, some of the rationale behind it, and a few lessons you may find beneficial in your…
How Much Can I Spend On Google Ads?
One of the first questions I get when talking about google ads is how much is a click? It’s a fair question, but asking it is the wrong way to think about advertising via Google Ads. This is an expense focused question and the whole purpose of engaging a Google Ads management agency or getting…
10 Reasons Why Your MSP Needs Google Ads
As a managed service provider, you offer a great service to your clients that helps them run their business more effectively, securely, and frees up their time. The problem is, if they can’t find you then they can’t hire you. Businesses might not even know exactly what they are looking for, much less how to…
Why You Shouldn’t Use Thank You Pages For Conversion Tracking
Tracking conversions is one of the most important things to do as you strive to achieve your marketing goals. In recent years, a growing number of companies are turning to their thank you pages to determine their conversions. While this tracking method is easy to execute, it’s actually one of the worst ways to gauge…
How To Market A Tech Startup
Wondering how to market a tech startup? If your like me, you’re connected to the technology world and news and see countless stories, social media posts, and other such claims of tech startup success. Maybe you have some skills that pay the bills in your day job, or maybe you’re just a hungry entrepreneur looking…
Is Slack The Next Frontier In Business Development?
Lately I’ve been spending a lot of time in Slack channels. As a solo founder I’m primarily dependent on reaching out to other people on social media networks such as Reddit, LinkedIn, and Slack to exchange ideas and keep up with current happenings in the marketplace. Through that process I’ve become quite involved in several…
Technology Marketing Blog Posts
Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.
Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.
