Tortoise and Hare Software Blog
Combat Contact Form Spam
There’s nothing more frustrating than opening up your email in the morning and seeing a new contact form submission has come in off your website and realizing its just another spammer sending you a pitch. Spam, especially in the United States, has become a serious problem. You’re literally being targeted by the entire world! It…
Marketing Consultant For Small Business
It can be a tough reality to face for some small business owners, but eventually every business is going to hit a growth ceiling where networking and referrals will no longer be enough to move the needle. Hiring a full time chief marketing officer or other senior in-house resource to launch a marketing department is…
High Bounce Rate? Digital Marketing is a Game of Inches
One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on your journey to building an inbound pipeline chances are you’re suffering from high bounce rate and your trying to bring it down. In this article…
The Ultimate Guide To Setting A Marketing Budget For Small Business
Many businesses get their start as a one-man operation and rely almost exclusively on word of mouth, referrals, and other organic offline means to get past their initial growth stages and establish a revenue stream. Once the initial founders outgrow their capacity and begin to hire employees, the need to develop a more formal sales…
Why do I need a Privacy Policy?
Data privacy is a topic that is of growing concern to many consumers around the U.S. and you may have heard the term privacy policy a time or two in recent history but haven’t paid it much mind. If your just getting into digital marketing or are updating an existing marketing site you may be…
What is Inbound Marketing?
Inbound marketing is the process of designing a marketing strategy that results in customers coming to you to do business. This is in stark contrast to outbound techniques which rely on you or a sales team reaching out to prospects to educate them about your services. Most business owners are familiar with outbound tactics such…
WordPress Architecture For Beginners
I recently gave a talk at the WP Jax Meetup group on the WordPress Architecture for Beginners. This is a group I’ve been going to for about 9 months and have helped many people with WordPress related questions. Throughout that time I’ve noticed a ton of people tend to get really overwhelmed by files and…
One Way Hash Functions and Data Privacy Compliance.
This article will discuss how a one way hash function can be used in the context of privacy compliance for regulations like the GDPR. Storing customer’s personal data is an inevitability for scaling businesses in today’s technical world. One way hash functions are a useful tool to store sensitive customer data such as passwords and…
Search Marketing, Organic or Paid?
Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website through long term organic growth using content marketing and search engine optimization (SEO) and short term Pay Per Click…
Site Speed as a Competitive Advantage
Site speed is becoming a critical factor in the success of a business marketing website. It has become the most important ranking factor for SEO, is strongly correlated to bounce rate, and is one of the most important user experience factors on mobile devices. In this article I will discuss the importance of page speed,…
