Are competitors appearing above you even though your team has invested in a strong website and useful technical content?
Do valuable service, product, and resource pages receive too little exposure to attract qualified technology buyers?
Does your company appear in the third-party sources, listicles, and industry coverage that search engines and AI systems use to understand credible brands?
Publishing more content on your own website only builds part of the picture. Search engines and AI platforms also encounter your company through relevant links, independent brand mentions, publisher coverage, and inclusion in trusted resources across the web.
Tortoise and Hare Software connects link acquisition to buyer relevance, priority pages, third-party authority, and qualified inbound opportunities for B2B technology firms.
B2B tech link building is the process of securing relevant links, brand mentions, and third-party placements that help technology buyers, search engines, and AI systems understand your company. These signals build credibility beyond your own website and create more ways for buyers to encounter your brand.
Our link building services for B2B technology firms connect a custom monthly placement mix to pages with commercial value. That may include service pages, product pages, original research, expert contributions, and other useful assets.
Our services are for established B2B technology firms in competitive markets. Our strategy is built around technical products, complex services, long buying cycles, and the search behavior of technology buyers.
We also support internal marketing and SEO teams that need specialist capacity for analysis, target-page planning, campaign management, and reporting.
Useful content and sound website foundations are essential, but they do not always give priority pages enough support to compete. Relevant third-party coverage can help technology buyers discover your company while giving search engines and AI platforms more external context about your brand.
Link building works best as part of a broader SEO management strategy, alongside content marketing and a technically sound website.
We assess your backlink profile, referring domains, and competitor links to find gaps and set a practical campaign direction.
We map natural anchor text and plan placement pacing around your current profile, target pages, competition, and monthly budget.
We secure contextual links through useful articles on established websites with verified traffic and relevant editorial content.
We place relevant links within existing published content when the page, topic, audience, and surrounding context support the target.
We pursue relevant listicle inclusion and third-party brand mentions that strengthen credibility across search and AI discovery.
We report links, listicle placements, brand mentions, targets, anchors, and visibility trends, then adjust the monthly mix as results develop.
We start with your buyers, commercial goals, backlink gaps, brand mentions, and the pages most likely to create business value. A managed IT service page needs a different strategy than cybersecurity research, a software development service, or a SaaS comparison page.
We prioritize the pages, publications, listicles, and third-party sources that best support your technology market and wider visibility strategy.
We use your budget as a planning range for a flexible mix of guest posts, contextual link insertions, established publication placements, listicles, brand mentions, supporting content, and selective press coverage.
We adjust that mix around your backlink gaps, competitors, target pages, visibility opportunities, and results. This gives the campaign room to change as your authority and third-party presence develop.
We manage target selection, campaign direction, placement coordination, and reporting so your internal team can stay focused on its wider marketing program. You can see what was placed, where it points, which anchor was used, where the brand was mentioned, and how link velocity is developing.
Reporting separates completed placements from changes in rankings, traffic, leads, and AI visibility so each result stays connected to the right context.
Each engagement starts with a backlink profile review, competitor analysis, target-page selection, anchor-text mapping, brand-mention opportunities, and a plan for link velocity. We then manage a monthly placement mix around your goals and budget.
The mix may include guest posts, contextual link insertions, established publication placements, listicles, brand mentions, written content, and selective press coverage. Monthly reporting shows what was delivered and helps guide the next set of recommendations.
We use your budget, goals, backlink profile, competitors, priority pages, and third-party visibility gaps to plan the monthly mix. One month may lean more heavily on guest posts and contextual insertions. Another may call for a publication placement, listicle inclusion, brand mention, or supporting content.
The mix changes as your backlink profile, external authority, competitors, and priority pages develop.
We prioritize technology service, product, and content pages that align with buyer intent and can contribute to qualified inquiries, consultations, or demos. We also review current rankings, content quality, technical readiness, internal links, existing backlinks, and the competitive gap.
If crawlability, indexing, or page quality is the main constraint, we will identify that before treating links as the answer. Our technical SEO services can address website foundations when needed.
We assess topical relevance, editorial standards, verified organic traffic, audience fit, placement context, outbound linking patterns, and the wider reputation of the site. We also review whether the link will be contextual and useful to a reader.
Metrics such as Domain Authority and Domain Rating can support that review, but they do not make the decision on their own. They are third-party diagnostic metrics, not scores used by Google.
Listicles and independent brand mentions place your company in third-party sources that describe markets, compare providers, and explain which brands serve a specific need. These sources give AI systems more external context about who your company serves, what it offers, and where it fits.
Relevant inclusion can strengthen brand recognition across search and AI discovery, especially when the surrounding content accurately connects your company to its services, audience, and expertise. It supports AI visibility as part of a wider program that also includes strong website content, technical foundations, and consistent brand information.
We map anchor text around brand language, page relevance, competitor patterns, and a natural backlink profile. That can include branded anchors, page or topic descriptions, URLs, and other wording that fits the placement.
Link velocity is planned around your current backlink profile, target pages, competition, and monthly campaign.
Analysis and campaign planning can begin early, but placements depend on the selected link types, publisher timelines, content needs, and editorial schedules. Changes in rankings, traffic, and qualified conversions usually take longer than the placement itself.
Monthly reporting shows completed placements and the search trends developing around your priority pages.
We report completed placements and third-party coverage separately from performance trends. Reporting can include placement type, referring domain, target page, anchor text, listicle inclusion, brand mentions, link velocity, organic visibility, referral traffic, qualified conversions, and AI visibility signals.
Our AI SEO services extend this foundation with broader optimization for search, generative search, and AI platforms.
Investment depends on your competitive gap, target pages, backlink profile, third-party visibility, desired pace, and the monthly mix of placements. The SEO pricing and packages shown on this page provide current directional pricing.
We confirm the recommended campaign after reviewing your goals, website, and competitive market.
Some managed placements involve publisher, content, or sponsorship costs. When a placement is sponsored or paid, the link should use the correct sponsored or nofollow attributes in line with Google’s guidance for qualifying outbound links.
We avoid tactics that conflict with Google’s link spam policies. Placement context, relevance, editorial value, and accurate disclosure take priority over volume.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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