PPC

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calculate cost per click in google ads

How Much Can I Spend On Google Ads?

By Hunter Nelson | January 17, 2021

One of the first questions I get when talking about google ads is how much is a click? It’s a fair question, but asking it is the wrong way to think about advertising via Google Ads. This is an expense focused question and the whole purpose of engaging a Google Ads management agency or getting…

google ads for msp

10 Reasons Why Your MSP Needs Google Ads

By Tortoise and Hare Software Content Team | January 17, 2021

As a managed service provider, you offer a great service to your clients that saves them money and frees up their time. The problem is, if they can’t find you then they can’t hire you. Businesses might not even know exactly what they are looking for, much less how to find specific providers. This is,…

google ads campaigns for advertising

5+ Essential Google Ads Campaigns For Your Ad Account

By Hunter Nelson | June 21, 2020

Advertising your business on Google Ads is a fantastic way to drive traffic to your website and generate leads for your company. Many companies don’t know where to start when it comes to creating campaigns, or structuring their account in general, so today I wanted to go over a few of the essential Google Ads…

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Bid on Branded Keywords

By Hunter Nelson | December 19, 2019

Why are we spending money on branded keyword searches if we’re already ranking at the top of the page? This is a good question that clients often ask when getting started with PPC and one that has a number of compelling reasons to do so. In this post we will cover why you should bid…

search engine box overlay on people searching on their devices

Search Marketing, Organic or Paid For Your SaaS?

By Hunter Nelson | March 18, 2019

Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website. Content marketing builds long term organic growth using content and is often paired with search engine optimization (SEO). Short…

Pay Per Click

Online Lead Generation with Pay Per Click Advertising (PPC)

By Hunter Nelson | December 7, 2018

Online Lead Generation There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable.  While highly effective, you are essentially trading time for money and your growth is…