GovTech SaaS Paid Search Advertising Case Study
In today’s post, I would like to take a moment to break down some of the results we were able to generate for a GovTech SaaS via paid search advertising. I have to keep things somewhat high-level and ambiguous in this post due to contractual privacy reasons. About The GovTech SaaS The company we managed…
Effective Keywords For Your MSP To Bid On
Managed Service Providers (MSPs) understand the value of Google Ads in attracting potential clients actively seeking their services. However, the path to success in this competitive advertising landscape involves not just selecting keywords but honing in on those with strong commercial intent. In this blog post, we’ll explore the strategic selection of keywords that have…
Is LinkedIn Ads A Fit For Your MSP?
When considering options for marketing your MSP, no doubt you’ve considered using LinkedIn Ads to generate more leads and sales opportunities. LinkedIn is after all, probably the largest collection of B2B professionals on the internet, and your prospective customers are almost certainly interacting on the platform. LinkedIn Ads can certainly be an effective tool, but…
Multi Arm Bandits And PPC Machine Learning
In today’s post, we’re going to be talking about a common PPC machine learning algorithm of which some variant is leveraged in part by many pay per click platforms called a multi arm bandit. We’ll talk about how they compare to simple A/B tests and why understanding the types of algorithms these platforms use is…
Best Practices For Responsive Search Ads
If you’ve been running paid search campaigns on Google Ads lately you’ve almost certainly noticed that responsive search ads are now the standard. Google is leaning heavily into automation and machine learning and fighting the current is not only less effective, but it’s also now not even possible in some cases. Expanded text ads have…
How To Set A Budget For Paid Search
In this post, we’re going to break down how to set a budget for paid search to run lead generation campaigns for your B2B tech org. Let’s assume for the purposes of this post that you are seeking to set a budget that will effectively establish a pay-per-click lead generation pipeline and target approximately 10…
How Do I Advertise My MSP? A Short Guide
Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…
The Ultimate Guide To Paid Search On Google Ads For Managed Service Providers
Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there’s hardly time to worry about networking and doing things like posting on social media. However, you’d like to grow faster, and due to some…
The 5 Second Test For PPC Landing Pages
I’ve been having a lot of conversations recently about optimizing websites for lead generation and explaining a concept called the 5 second test. The 5 second test is a design usability test that aims to help usability testers evaluate and prove the effectiveness of user experiences designs. The idea is that you show someone a…
LinkedIn Ads Rolls Out New JavaScript Event Based Conversion Tracking
I was poking around in a couple of LinkedIn Ad accounts today, while working on some campaigns and got a notification that there was a change to conversion tracking behaviors. I popped on over to the conversion tracking and noticed that there was a new option to enable event based conversion tracking via a JavaScript…