Granting Google Ads Access To A Manager Account
In this post we provide a brief overview of Google Ads manager accounts and how to grant access to them. What Is A Google Ads Manager Account (MCC Account)? Google…
Post Archives For Category: PPC
Pay per click advertising refers to running on campaigns on search engines, social media sites, trade desks, and other sources of digital advertising on the web.
Google Ads Keyword Match Types Guide For MSPs
Many MSPs want a steady flow of qualified inbound leads. Google Ads is one channel that can help deliver that. Understanding keyword selection is one of the most important aspects…
MSP Paid Ad Campaign Strategy: Create Predictable Lead Flow With PPC
When you are building an MSP for scale, not just to survive but to sell at a premium, your marketing strategy must work as hard as your tech stack. For…
MSP Google Ads Costs and Pricing
You’ve heard Google Ads can generate leads quickly, but you’re not sure how much to budget, what kind of results to expect, or whether it’s really worth the spend. Many…
MSP Advertising Strategy: 3 Fundamental Approaches to Drive Real Growth
Is your MSP making effective use of your advertising budget, or are you weighed down too much by bottom of funnel advertising tactics that leave you in a perpetual cycle…
Case Study: Sourcing 30+ Email Opt-Ins Per Month For Cybersecurity SaaS Startup Via Google Ads
In this case study we’ll share how we helped a Cybersecurity SaaS startup source roughly 30 email opt-ins per month via Google Ads to help fuel their email marketing efforts…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with…
What MSPs Should Know About Retargeting: Turning Window Shoppers into Revenue
As a managed IT service provider (MSP) looking to scale your revenue and eventually sell your business at a premium, you need a robust marketing strategy. One often overlooked but…
GovTech SaaS Paid Search Advertising Case Study
In today’s post, I would like to take a moment to break down some of the results we were able to generate for a GovTech SaaS via paid search advertising.…
Effective Keywords For Your MSP To Bid On
Managed Service Providers (MSPs) understand the value of Google Ads in attracting potential clients actively seeking their services. However, the path to success in this competitive advertising landscape involves not…
