Analytics

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social media reporting on google analytics

How To Measure Your Social Media Performance With Google Analytics

By Hunter Nelson | April 27, 2021

Measuring social media performance can be tricky. Most of the interactions happen on a 3rd party platform, which means you are at the mercy of the reporting provided and integrations available from the platforms in question, in this case social media websites. Getting a complete picture of what’s happening in terms of lead generation and…

thank you page conversion tracking

Why You Shouldn’t Use Thank You Pages For Conversion Tracking

By Hunter Nelson | December 14, 2020

Tracking conversions is one of the most important things to do as you strive to achieve your marketing goals. In recent years, a growing number of companies are turning to their thank you pages to determine their conversions. While this tracking method is easy to execute, it’s actually one of the worst ways to gauge…

search console performance tab with key metrics

Beginner’s Guide To Measuring Search Engine Performance Metrics

By Hunter Nelson | October 25, 2020

If you’re new to the world of working with an agency on your digital marketing, you may have questions on evaluating whether or not your investment is making any difference. A website is a cornerstone of digital marketing infrastructure, and a well built website will naturally attract some traffic from search engines; known as organic…

woman jumping on trampoline illustrates bounce rate

High Bounce Rate? Digital Marketing is a Game of Inches

By Hunter Nelson | September 19, 2019

One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on your journey to building an inbound pipeline chances are you’re suffering from high bounce rate and your trying to bring it down. In this article…

AMP URL Issues

AMP URL, Combine With Parent URL In Google Analytics

By Hunter Nelson | December 15, 2018

I recently implemented Accelerated Mobile Pages (AMP) on my site using a WordPress plugin to take advantage of the rich snippets for SEO purposes. This resulted in a small issue with the AMP URL in Google Analytics reports. This didn’t bother me too much until I started looking at my Google Analytics reporting and seeing multiple URL flavors. I like to keep a view in my analytics account that has all the filters I want applied so my reporting is showing the highest quality traffic estimates for a given piece of content. So, I decided to combine the AMP URL with it’s parent page using a filter and I will be sharing that information with you.