IT Company Marketing Services

Helping Mid-Market IT Companies Scale Their Revenues and Prepare for Growth.

The Services You Need to Grow and Succeed

Has your IT company grown past the startup stage, with a solid team, a few referrals, and a small but promising customer base? Are you ready to transform your business into a true growth engine but haven't yet cracked the code on consistent marketing success? Have you spent thousands on scattered marketing experiments that yielded little to no return?

At Tortoise and Hare Software, we specialize in marketing services for IT companies, and we have the industry expertise and hands-on approach to help drive the success you're aiming for. Our goal is to help you scale your revenue, reach your business objectives, and ultimately position your company for long-term success. Browse our service offerings below to learn more about how we can support your growth.

Our IT Marketing Services

Online marketing services for managed IT service providers.  View our IT marketing services offered below:

Strategy Development

Get assistance defining your positioning, messaging, and go to market plan.

Websites

Lead generation optimized websites built for scalable digital marketing operations.

Pay Per Click Advertising

Managed digital advertising on the largest platforms available on the web.

SEO

Search engine optimization services to maximize the discoverability of your company on the web.

Content Marketing

Blogging and social media posting services to keep your company top of mind.

Performance Measurement

Installation and configuration of a performance measurement infrastructure.

Our IT Marketing Services Can Help You..

Develop Your IT Marketing Strategy

We talk with IT company leaders daily about what’s working and what’s not. Every business is different, every market is unique, and what works for your company requires a tailored approach. We partner with you to identify market fit and craft strategies that place your business in front of the right buyers at the right time.

marketing strategy concept
concept of branding and messaging for your company

Increase Brand Awareness

People can't work with a company they've never heard of. Reaching your target audience consistently is a challenge many IT firms face. We have the expertise in digital advertising and content marketing to expand your brand's visibility, ensuring you're consistently top of mind with potential customers.

Understand Where Performance Improvements Are Needed

At Tortoise and Hare, we excel in building and utilizing the reporting infrastructure required to get deep insights into where your marketing pipeline might be leaking. Whether it’s analyzing call performance, website metrics, or platform effectiveness, we’ll help you understand the bottlenecks so you can optimize for better results.

concept of improving marketing performance
increase lead flow via a better marketing funnel

Increase Lead Volume

The right combination of branding, strategy, and execution is the recipe for success. Our marketing services are designed to increase your lead flow, helping you grow your revenue and build a sustainable business. With improved visibility and a strong marketing funnel, you’ll be well-positioned for long-term growth—or even to prepare your business for acquisition when the time is right.

Frequently Asked Questions
About Our IT Marketing Services

We typically work with IT companies that have annual recurring revenue (ARR) between $2-5 million and team sizes of around 20-50 employees. Businesses at this stage usually have the foundational elements in place that allow us to make the greatest impact, including a marketing budget, a CRM system, a dedicated salesperson or sales team, established branding, and a functional website.

Our primary focus is pay-per-click (PPC) advertising and search engine optimization (SEO), both designed to drive traffic and generate leads for your business. While we offer a range of services, we specialize in paid search campaigns and creating optimized content to capture organic search traffic from search engines like Google. These two strategies work together to help your IT business gain more visibility and capture high-quality leads.

Our retainers start at $1,500 per month, plus ad spend, and scale from there. Most of our clients invest between $5,000 and $25,000 per month in their marketing efforts. The level of investment depends on your goals, the competitiveness of your market, and the size of your existing operations.

It's not uncommon for us to help clients 10x their traffic and lead generation efforts. However, the results can vary based on several factors, including your starting point, the size of your marketing budget, the time spent working together, and the level of competition in your industry. We focus on delivering sustainable growth that aligns with your long-term goals.

Partner With Tortoise and Hare As Your IT Marketing Services Provider

brand character illustrations

Your Team

  • Field Sales Calls
  • Follow Up On Leads
  • Administer The CRM
  • Attend Networking Events
  • Post People And Culture Photos
  • Collaborate On Strategy
  • Provide Vision And Feedback

Tortoise and Hare

  • Help You Define And Execute Strategies
  • Run Advertising Campaigns
  • Configure Conversion Tracking
  • Administer Your Website
  • Optimize Your Website For UX, SEO, & Lead Generation
  • Set Up Call Tracking
  • Integrate Your Marketing Technology Stack
  • Help You Run Data Driven Tests
  • Develop User Friendly Reports

Partner With The Most Trusted IT Marketing Services Provider

At Tortoise and Hare Software, we frequently collaborate with internal marketing teams or company founders to act as an extension of their efforts. We handle highly technical tasks and provide expertise in areas that can be challenging for IT companies to manage internally in the short term.

Whether it's running effective PPC campaigns, optimizing WordPress websites, or integrating your marketing technology stack, we bring a wealth of experience and a cross-industry perspective that can help you fine-tune and execute your marketing strategy.

We understand the unique challenges IT companies face in scaling their marketing operations, and we’re here to help you reach your business goals.

ryan drake president nettech consultants

R.D.

President Mid-Market MSP

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase it's website traffic, create brand awareness, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

Learn More About Our
IT Marketing Services
Claim A Free Consultation Today

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

(904) 747-9618

Featured Blog Content About Our MSP Marketing Services

online lead generation tips for msps
According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP. There's no question that the vast majority of MSPs struggle with lead generation, especially in the earlier years of their ...
msp paid search campaigns
Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there's hardly time to worry about networking and doing things like posting on social media. However, you'd like to grow ...
msp seo ultimate guide
Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market managed service providers (MSP). If you look at MSPs that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant ...