Does your website reflect the quality of your consulting and support? Do campaigns stall when client needs take priority? Are good ideas waiting on you to become finished work?
Marketing for IT companies can’t happen only when client work slows down. Your team needs a steady plan that keeps your company visible. Buyers also need useful proof before they trust you with a complex project. This is true for IT consultants, systems integrators, value-added resellers (VARs), and business IT service providers.
Tortoise and Hare Software is an IT marketing agency that brings direction, ownership, and steady execution. We can work with your leaders or your in-house marketing team. Together, we connect your message, website, search engine optimization, paid ads, content, and reports. The plan stays tied to what you sell. That may include IT consulting, technology advisory, cloud migration, IT infrastructure, systems integration, or enterprise resource planning (ERP).
Your buyers need to know what makes your company the right fit. We help define your ideal customer profile and sharpen your position. We then turn technical knowledge into useful messages, service pages, and case studies.
You get one partner to plan and complete the tasks your team can’t always own. We coordinate SEO for IT companies, PPC advertising for IT companies, website updates, content, and reports.
We can also manage Google Ads for IT companies and LinkedIn advertising and retargeting. You won’t have to split the plan among several vendors.
More activity isn’t useful if it doesn’t create the right sales talks. We connect campaign data with your customer relationship management (CRM) system and lead review process. This shows you where qualified opportunities come from.
Hunter was great to work with. He over-delivered on our website redesign. He needed minimal time to learn about my business and the aspects that I wanted to highlight on my website. I will be working with Tortoise and Hare Software again for future website design.
Tortoise and Hare has been a key partner in our MSP's growth. They helped us raise website traffic and build a steady stream of leads from our website and ads. That growth helped us serve larger clients and reach new markets.
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Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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