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Microsoft CoPilot Available For Resale Via MSP Partners
On January 15th Microsoft announced Copilots availability to the broader business landscape. It released initially for enterprise customers back in November, but is now available via Microsoft 365 subscriptions to the broader small business landscape. Microsoft’s Copilot bring generative AI to it’s suite of office apps including Teams, Word, Outlook, PowerPoint, Excel, and other Microsoft…
MSP Sales Tips To Close More Deals
I’ve been doing MSP marketing for close to 5 years now and have worked with a about a dozen technology businesses in some capacity and have had conversations with dozens more. For the most part I’ve been able to generate similar volume and quality of leads across the companies I’ve worked with in various markets.…
Is BNI A Good Fit For Your MSP?
I recently saw a few people asking about BNI for their MSP. BNI or Business Networking International is a paid networking and referral group that is commonly found in most major cities. The premise is pretty simple. You pay a few membership dues and then join a group of other business owners and all try…
Estimating The Value Of An MSP Lead
In today’s post, we’ll be talking about a muddy subject.. How to estimate the value of an MSP lead and how you can translate that into what you can spend to acquire a customer with your sales and marketing spend. Many MSP owners are overly cautious with their sales and marketing spend and try to…
On-Prem MSP Still The Lion, Cloud MSP Doubles The CAGR
In a recent article by 451 research on behalf of S&P global market intelligence, a look at the managed services market was taken to get a better feel for how MSPs are earning their revenue. One thing that stood out to me in the article was that about 80% of managed services revenue is generated…
Top Of Funnel, Middle Funnel, and Bottom Of Funnel Explained
You’ve probably heard marketers talking about the top of the funnel, the middle funnel, and the bottom of the funnel, but do you know what they mean? Well, the truth is, it’s pretty ill-defined and has been muddled many times on the internet by people making their own interpretations. In this post, we’ll muddy the…
MSP Sales Funnel Key Terms To Know
In today’s post, I wanted to break down a few key terms MSP owners should be aware of when it comes to breaking down sales funnels from online marketing for your MSP. A lot of MSP owners grow initially through referrals and networking and are used to any leads they receive to be scorching hot…
Why Referrals Don’t Scale And Create Risk For Your MSP
With the recent wave of layoffs in the tech sector, I’ve seen a big uptick in the recently departed deciding to try their hand at running their own consulting business. This has led to a lot of fresh faces in some of the networking meetings I attend asking some flavor of the same question. How…
MSP Marketing Guide To 5 Million+ ARR
In this guide, we’re going to talk about how you can use MSP marketing to generate enough pipeline to get to 5 million plus in annual recurring revenue. A lot of the things we’ll talk about in this guide can be used in larger and smaller businesses but for the purposes of this guide, we’ll…
Top Online Lead Generation Tips For MSPs
According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP. There’s no question that the vast majority of MSPs struggle with lead generation, especially in the earlier years of their business. It makes sense, most…