Technology Marketing Blog

Resources and content for small business technology brands to improve their online marketing function, generate more inbound leads, and grow their revenues.

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9 Ways To Leverage AI To Deliver Better ROI On Your Marketing Spend

By Hunter Nelson | January 10, 2025

At Tortoise and Hare, we understand the challenges mid-market technology businesses face when it comes to generating leads and maximizing marketing budgets. That’s why we’ve embraced cutting-edge AI tools to amplify our services, allowing us to create smarter, faster, and more impactful campaigns. AI isn’t just a trendy buzzword—it’s transforming how we work. By automating…

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Lead Magnets – What MSPs Need to Know

By Hunter Nelson | December 30, 2024

Introduction What if we told you that only 20% of potential leads are ready to call or fill out a form today? The remaining 80% represent long-term opportunities that most MSPs are missing out on. This means a large portion of your website visitors could be slipping through the cracks if you’re not leveraging lead…

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Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP

By Hunter Nelson | December 9, 2024

In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with a previous agency that the MSP was not happy with and had generated no results in 6 months of advertising spend. They found Tortoise and…

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Microsoft Loop Presents Marketing Opportunity For MSPs

By Hunter Nelson | November 6, 2024

Introduction Microsoft Loop, a recent addition to the Microsoft 365 suite, is already creating buzz in the tech community, and for a good reason. With its native integration into widely used applications like Outlook, Loop has the potential to transform daily workflows and communication, especially for teams needing real-time collaboration. For MSPs, this new tool…

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Granting Access To Google Search Console

By Hunter Nelson | September 14, 2024

In this post we’ll show a brief overview of how to grant access to Google Search Console to a 3rd party marketing provider. What Is Google Search Console? Google Search Console is a product that allows you to get visibility into the search engine performance of your website as Google sees it. It allows you…

Granting Access To Google Tag Manager

By Hunter Nelson | September 6, 2024

In this post we provide you with a brief overview of Google Tag Manager and show you how to grant us access to the platform as a 3rd party marketing partner so that we may administer the account on your behalf. What Is Google Tag Manager? Google Tag Manager is a tag management platform. Google…

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Granting Access To GA4

By Hunter Nelson | September 6, 2024

In this post we will provide a brief overview of Google Analytics 4 (GA4) and show you how to grant access to a 3rd party marketing partner. What Is Google Analytics 4 (GA4)? Google analytics 4 or GA4 is the core web analytics platform that we use to measure your website traffic and analyze performance.…

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The Ultimate Guide to Hiring an MSP Marketing Agency

By Hunter Nelson | August 22, 2024

Are you one of the many MSPs struggling to attract new clients consistently? According to research conducted by MSP Dojo, a leading MSP sales consulting firm, approximately 85% of MSPs generate fewer than 10 net new sales calls per year. This alarming figure highlights a widespread challenge in the industry: many MSPs are missing out…

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The Best MSP Sales Consultants: Increase Your Close Rates With These Options

By Hunter Nelson | August 19, 2024

Is your MSP’s growth stalling despite your best efforts? Are your sales numbers not where they should be, even with a solid team and a great product offering? If so, it might be time to bring in the experts. Many MSPs struggle to scale their sales efforts due to the complexity of the IT services…

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5 SEO Strategies for MSPs to Turbocharge Revenue Growth

By Hunter Nelson | August 12, 2024

Search engine optimization (SEO) is one of the most powerful tools in your marketing arsenal. For managed service providers (MSPs), developing a strong SEO strategy can mean the difference between blending into the background and standing out in a crowded market. The right SEO strategies for MSPs can not only enhance your online visibility, but…

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Case Study: MSP Organic Traffic Spurred By PPC

By Hunter Nelson | August 11, 2024

One historically contentious topic in the online marketing space is whether or not advertising is required for success in SEO. Does buying traffic from Google Advertising efforts directly influence whether or not your website ranks organically? That question has historically been tough to answer because the influence is rarely measurable directly and conclusively. Often time…

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Top MSP White Label Content Providers

By Hunter Nelson | August 6, 2024

Are you struggling to keep your content pipeline filled with high-quality material that truly resonates with your target audience? You’re not alone. Managed IT service providers (MSPs) often face the daunting challenge of consistently producing engaging, informative content to attract and retain clients. Fortunately, there’s a solution: white label content providers. In this post, we’ll…

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The Ultimate Guide To MSP Website Optimization

By Hunter Nelson | July 28, 2024

A well-optimized website is essential for Managed Service Providers (MSPs) looking to scale their business, attract more leads, and achieve a lucrative exit. A lot of MSPs check a few boxes, but as I always like to say, “digital marketing is a game of inches”. Improving your website just that one little extra incremental bit…

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What MSPs Should Know About Retargeting: Turning Window Shoppers into Revenue

By Hunter Nelson | July 22, 2024

As a managed IT service provider (MSP) looking to scale your revenue and eventually sell your business at a premium, you need a robust marketing strategy. One often overlooked but highly effective tactic is retargeting. If you’ve dabbled in digital marketing, you’ve likely heard of retargeting, but do you know how to leverage it to…

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Case Study: TNHS Helps MSP Improve UX, Optimize Website

By Hunter Nelson | June 27, 2024

In this case, study we’ll be talking about how TNHS helped a Philadelphia managed IT company improve the user experiences on their website, optimize their site’s core landing pages, build new backlinks, and triple their search impressions in one month and generate multiple organic leads via SEO in their first 3 months of signing on.…

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TNHS Helps MSP Launch ERP Ad Campaign

By Hunter Nelson | May 12, 2024

In this post, we’ll be walking through a brief case study on how we helped an Australian MSP prepare for the future of their business. This MSP has built a base of clientele in Australia during their 5 years in business. Their particular area of Australia has a high concentration of manufacturing companies and they…

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What MSPs Need To Know About Core Web Vitals And SEO

By Hunter Nelson | March 15, 2024

In today’s digital age, where attention spans are shrinking and competition is fierce, delivering an exceptional user experience (UX) has never been more crucial. Managed service providers with websites that load quickly, respond promptly to user interactions, and maintain visual stability are more likely to engage visitors, reduce bounce rates, and ultimately drive conversions. But…

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10+ Common MSP SEO Mistakes

By Hunter Nelson | March 1, 2024

Before every sales call I am looking at an MSP’s website in SEMRush and glancing at their sitemap and a few other things just to get a high level feel for where they are at before talking to them. I see the same handful of MSP SEO mistakes over and over again that are detrimental…

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Case Study: MSP Adds 60k MRR In 1 Year Via PPC

By Hunter Nelson | January 26, 2024

In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare website about running Google Ads for MSPs and wanted to know about what we could do to help them out. After a brief sales process,…

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Microsoft CoPilot Available For Resale Via MSP Partners

By Hunter Nelson | January 25, 2024

On January 15th Microsoft announced Copilots availability to the broader business landscape. It released initially for enterprise customers back in November, but is now available via Microsoft 365 subscriptions to the broader small business landscape. Microsoft’s Copilot bring generative AI to it’s suite of office apps including Teams, Word, Outlook, PowerPoint, Excel, and other Microsoft…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help small business technology brands build out robust inbound marketing infrastructures that drive more leads, create more revenues, and make their business more attractive when it comes time to sell.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.