Does your marketer have a long list of ideas but no firm sense of what to tackle next? Do you spend more time explaining tasks than reviewing finished campaigns? Are marketing decisions still landing on your desk when you need to focus on running the business?
A capable team can still get stuck when no one owns the plan. Priorities change, briefs miss key details, and small decisions wait for your approval. You need someone who can guide the team and turn those decisions into well-defined next steps.
Tortoise And Hare Software works with B2B technology businesses on marketing strategy and execution. Our fractional marketing management service brings that guidance into your team, with a roadmap, a managed backlog, and direct feedback on the campaigns you’re building.
A fractional marketing manager works with your business on a part-time basis to guide day-to-day marketing. They turn strategy into a plan, define tasks, and help your team deliver campaigns. You get ongoing management and advice without adding a full-time role.
Our service fits established B2B technology companies in the United States with an internal marketer or small team ready to execute. You may sell IT services, cybersecurity, SaaS, or software. Your team knows your products but needs help choosing priorities and planning campaigns.
Hiring specialists doesn’t solve a gap in management. Someone still needs to connect their tasks, decide what comes first, and review the results. Our outsourced marketing management gives your team a shared plan and a person to guide it.
Turn business targets into a focused plan. Set channel priorities, define key milestones, and give your team a sequence they can follow.
Give every marketing idea a place and a priority. Refine the backlog, weigh tradeoffs, and choose tasks that fit your team’s available time.
Help your team start with fewer questions. Define each task’s purpose, audience, inputs, owner, and checks for a finished deliverable.
Build a steady rhythm for delivery. Plan each sprint, review completed tasks, surface blockers, and adjust the next round of priorities.
Give your internal marketers an experienced sounding board. Review campaign plans and drafts, answer questions, and coach decisions.
Connect campaign tasks to business results. Review lead quality and channel performance, then use those findings to refine your roadmap.
Your buyers need to understand a technical service and trust the people behind it. We help your team shape campaigns around those buying decisions. Our experience with technology businesses informs the questions we ask, the channels we assess, and the feedback we give.
A strategy document is only useful when your team can act on it. We break the roadmap into tasks sized for your team’s skills and time. Each brief defines the audience, deliverable, inputs, and checks for completion so your marketer knows what to produce.
You should be able to see what’s planned, who’s handling it, and what needs a decision. We use a shared backlog and regular reviews to make that visible. You approve business needs and budgets; we guide the agreed marketing plan alongside your team.
A fractional CMO typically works at the executive level, with broader responsibility for marketing strategy, budgets, and leadership. Our fractional marketing management service focuses on translating business needs into campaigns and managing day-to-day delivery with your internal team. It’s a fit when you need practical direction, task planning, and ongoing feedback.
Strategy consulting helps you decide where to focus and how to reach your buyers. Fractional marketing management adds ongoing support as your team carries out that plan. We help maintain the backlog, scope tasks, review drafts, and adjust priorities based on progress and results. If you need a stand-alone plan first, explore our marketing strategy consulting services.
You’ll need someone with time and the skills to carry out the agreed tasks. That might be one internal marketer, a small team, or a mix of employees and specialists. We assess your team’s available time during scoping and build the management plan around it.
Your internal team or assigned specialists produce the content and carry out campaigns. We guide priorities, write task briefs, coordinate delivery, and review drafts within the agreed scope. If you need additional production support, we can discuss a separate scope for services such as content marketing.
Yes. We can organize ideas and requests into a ranked backlog, refine tasks, and help your team plan sprints. During reviews, we assess finished tasks and blockers, then adjust the backlog. We’ll agree on a planning rhythm that fits your team and the type of campaigns you’re running.
A brief can include the business purpose, target buyer, deliverable, source material, owner, related tasks, and checks for completion. For a landing page, that might mean the offer, target query, page sections, call to action, and review steps. The level of detail depends on the task and the person completing it.
We review your business needs, current campaigns, team roles, and reporting. From there, we build a roadmap and a first backlog, agree on responsibilities, and set a rhythm for planning and reviews. That gives your team a practical starting point and a shared view of what comes next.
The scope depends on your team’s size, the number of campaigns, and how much planning and review support you need. Book a free consultation so we can discuss those needs and propose an engagement. We’ll define the management scope, responsibilities, and fees before you begin.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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