MSP Marketing Blog

Resources and content for managed IT service providers to build out high performing websites and digital marketing infrastructures.

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Search Marketing, Organic or Paid For Your SaaS?

By Hunter Nelson | March 18, 2019

Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website. Content marketing builds long term organic growth using content and is often paired with search engine optimization (SEO). Short…

Site speed is competitive advantage

Site Speed as a Competitive Advantage

By Hunter Nelson | February 18, 2019

Site speed is becoming a critical factor in the success of a marketing website. It has become the most important ranking factor for SEO, is strongly correlated to bounce rate, and is one of the most important user experience factors on mobile devices. If you want to reduce your bounce rates, increase engagement with the…

Using facebook to drive referral traffic

8 Ways to Generate Referral Traffic Using Facebook

By Tortoise and Hare Software Content Team | February 5, 2019

SaaS owners often struggle with how to convert Facebook engagement into leads and sales. In a digital sense your website is going to be your primary lead nurturing and conversion den. Certain businesses can convert directly on Facebook, but for many success on social will be dependent on generating referral traffic from Facebook to their…

Grow Your Business in the New Year

5 Ways to Grow Your Business in 2024

By Hunter Nelson | January 6, 2019

The rush of the holiday season is over and we are moving into what is typically a rest, recover, and rethink period for business owners. As consumers and businesses take a break to let their wallets recover during the early part of the year, it becomes a great time to think about 5 ways to grow your business in 2019.

Pay Per Click

Online Lead Generation with Pay Per Click Advertising (PPC)

By Hunter Nelson | December 7, 2018

Online Lead Generation There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable.  While highly effective, you are essentially trading time for money and your growth is…

Integrated Digital Marketing

Integrated Digital Marketing

By Hunter Nelson | November 25, 2018

What is Integrated Digital Marketing? What’s an Appropriate Budget? Overview of Services Provided Website Design Website Development Content Marketing Search Engine Optimization Search Engine Marketing Conversion Optimization Social Media Reputation Management Graphic Design Advertising Value of Integrated Digital Marketing Approach What is Integrated Digital Marketing? Integrated digital marketing is the merging of various digital sub-disciplines…

Accuracy Principle GDPR

GDPR Principles: Accuracy

By Hunter Nelson | November 21, 2018

The accuracy principle states that controllers and processor should make reasonable efforts to ensure personal data is accurate.  They must allow citizens to challenge the accuracy of data and take steps to rectify or erase the data associated with the challenge.  Verification is sometimes needed to ensure data is accurate.  Controllers and processors should consider the impact to the individual and whether they collected the data or the user provided it when determining appropriate verification steps.  Organizations should document challenges and their responses thoroughly and in a timely manner. They should also document the thought process for determining whether personal data needs to be verified and the verification steps taken if necessary.

SAR Portal Privacy Definition

SAR Portal – Privacy Definitions

By Hunter Nelson | November 11, 2018

The GDPR and subsequent chain of privacy laws passed in countries around the world have resulted in a slough of new lingo for privacy professionals and IT professionals to learn.  One of these new terms is the SAR portal.  SAR portal stands for Subject Access Request portal.  Many of the new privacy laws grants certain rights to the citizens of their countries that allow them to make certain requests to businesses and other organizations that collect and process personal data.  The types of rights that are granted to citizens varies from country to country.  Some example requests that can be made are….

Data Minimization GDPR

GDPR Principles: Data Minimization

By Hunter Nelson | November 8, 2018

Data minimization is the concept of collecting the minimum amount of data needed to carry out the stated purpose and no more.  When conducting a data minimization evaluation you must ensure that the data collected is adequate and relevant to your stated purpose as well as limited. The onus is on the organization to document compliance with this principle.  We recommend documenting a review of this principle each time new personal data is collected or processed.  Conduct at least an annual audit of personal data that has been collected or processed to ensure that changes in the business have not impacted compliance with the data minimization principle.

GDPR Purpose Limitation of PII

GDPR Principles: Purpose Limitation

By Hunter Nelson | October 29, 2018

The GDPR’s purpose limitation principle constrains the use of personal data to the original purposes or those purposes compatible with the original purpose.  There are a handful of pre-approved compatible purposes such as archiving purposes in the public interest, scientific and historical purposes, and statistical purposes. Under the GDPR, the burden falls on controllers and processors to document their purposes and reasoning behind them.  These must be documented externally to be transparent to the end user, and internally with regular audits. Care must be taken when deciding a purpose is compatible with the original.  An analysis must be conducted to determine compatibility and it’s a good idea to document the reasoning behind claiming a purpose is compatible with the original. Make sure to consider linkages to the original purpose, and consequences to the end user.

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help companies such as Software as a Service (SaaS), Cybersecurity firms, Managed Service Providers (MSPs), and other technology service providers to build out robust inbound marketing infrastructures that drive more leads, create more revenues, and grow the top line of their business.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.