This Is Why Your Marketing Sucks
Marketing sucks when you take a piggish outlook to investing in it, which ultimately leads to poor ROI and frustration. If you’ve ever done any reading on investing in the…
Blog Post Archives
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The latest in online marketing and web development thought leadership for B2B technology marketing.
How To Stop Contact Form Spam Without Hurting Conversions
Learn how to stop WordPress contact form spam with built-in controls, honeypots, client-side CAPTCHA, Cloudflare Turnstile, and CleanTalk.
Marketing Consultant For Small Business
It can be a tough reality to face for some small business owners, but eventually every business is going to hit a growth ceiling where networking and referrals will no…
High Bounce Rate? Digital Marketing is a Game of Inches
One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on…
The Ultimate Guide To Setting A Marketing Budget For IT Companies
Many IT companies get their start as a one-man operation and rely almost exclusively on word of mouth, referrals, and other organic offline means to get past their initial growth…
Why do I need a Privacy Policy?
Data privacy is a topic that is of growing concern to many consumers around the U.S. and you may have heard the term privacy policy a time or two in…
What is Inbound Marketing?
Inbound marketing is the process of designing a marketing strategy that results in customers coming to you to do business. This is in stark contrast to outbound techniques which rely…
WordPress Architecture For Beginners
I recently gave a talk at the WP Jax Meetup group on the WordPress Architecture for Beginners. This is a group I’ve been going to for about 9 months and…
One Way Hash Functions and Data Privacy Compliance.
This article will discuss how a one way hash function can be used in the context of privacy compliance for regulations like the GDPR. Storing customer’s personal data is an…
Search Marketing, Organic or Paid For Your SaaS?
Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market…
