10+ Common MSP SEO Mistakes
Before every sales call I am looking at an MSP’s website in SEMRush and glancing at their sitemap and a few other things just to get a high level feel…
Post Archives For Category: SEO
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SEO refers to the optimization of websites for search engines so that they generate more traffic and rank higher, and are click more often on search engine results pages.
Tortoise and Hare Defines SEO Strategy For iPaaS Platform
In the dynamic realm of SaaS, standing out is imperative. For our client, a VC backed new entrant into SaaS automation platform space, this challenge turned into an opportunity when…
Why Chat GPT Is A Risk For SEO Content
Chat GPT is all the rage right now. Type in a few sentences about what you want and ChatGPT spits out serviceably written content to fulfill all your marketing dreams.…
What Goes Into Publishing A Blog Post?
I wanted to take a moment to describe what goes on during the publishing of a blog post here at Tortoise and Hare Software to give you some visibility into…
What Are Directory Citations In SEO?
Directory citations are a form of online business listing similar to a phone book entry in the real world. Yelp and YellowPages.com are probably the two most thought of when…
The Complete MSP SEO Guide For Lead Generation
Use this MSP SEO guide to choose keywords, structure your website, optimize pages, improve search visibility, and generate more qualified leads.
The SaaS Startup’s Blogging Guide
Blogging is a critical element of success for SaaS companies, especially new ones with little brand recognition and no sustainable source of traffic to their website. Building organic traffic and…
Beginner’s Guide To Measuring Search Engine Performance Metrics
If you’re new to the world of working with an agency on your digital marketing, you may have questions on evaluating whether or not your investment is making any difference.…
Wrong Canonical URL From Yoast Plugin
Yoast showing your staging domain in canonical URLs? Reset its indexables and rebuild SEO data to correct stale URLs after a WordPress site move.
Search Marketing, Organic or Paid For Your SaaS?
Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market…
