Why You Shouldn’t Use Thank You Pages For Conversion Tracking
Tracking conversions is one of the most important things to do as you strive to achieve your marketing goals. In recent years, a growing number of companies are turning to their thank you pages to determine their conversions. While this tracking method is easy to execute, it’s actually one of the worst ways to gauge…
5+ Essential Google Ads Campaigns For Your Ad Account
Advertising your business on Google Ads is a fantastic way to drive traffic to your website and generate leads for your company. Many companies don’t know where to start when it comes to creating campaigns, or structuring their account in general, so today I wanted to go over a few of the essential Google Ads…
Bid on Branded Keywords
Why are we spending money on branded keyword searches if we’re already ranking at the top of the page? This is a good question that clients often ask when getting started with PPC and one that has a number of compelling reasons to do so. In this post we will cover why you should bid…
What is Inbound Marketing?
Inbound marketing is the process of designing a marketing strategy that results in customers coming to you to do business. This is in stark contrast to outbound techniques which rely on you or a sales team reaching out to prospects to educate them about your services. Most business owners are familiar with outbound tactics such…
Search Marketing, Organic or Paid?
Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website through long term organic growth using content marketing and search engine optimization (SEO) and short term Pay Per Click…
Online Lead Generation with Pay Per Click Advertising (PPC)
Online Lead Generation There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable. While highly effective, you are essentially trading time for money and your growth is…
