Published: July 13, 2021
Last Updated: July 13, 2021
A quote from the article reads:
We recommend creating Insight Tag conversions to avoid a loss in reported conversions. Insight Tag conversions, such as page load tracking or event tracking, enable both first- and third-party cookies. Event-specific image pixel conversions only enable third-party cookies.https://www.linkedin.com/help/lms/answer/a425606?accountId=506326073
I hopped on a support chat and spoke to a LinkedIn Ads support agent who was able to give me the following information.
It turns out this is a new feature that is going to be rolling out over the coming months. Hopefully this won’t mean a loss in conversion reporting for those advertisers until the new new feature is rolled out on their accounts. For those that do have the feature available, make sure to update your account ASAP to avoid missing out on valuable conversion data.
Need help setting up conversion tracking in LinkedIn Ads? Reach out.