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Author: Hunter Nelson

personal brand for food safety training consultant

Food Safety Trainer Marketing Case Study

In todays post we’ll be talking about how we helped a food safety training consultant update their branding, increase exposure, and start generating more leads for their proctored food safety…
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online lead generation tips for msps

Top Online Lead Generation Tips For MSPs

According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP.…
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responsive search ads best practices

Best Practices For Responsive Search Ads

If you’ve been running paid search campaigns on Google Ads lately you’ve almost certainly noticed that responsive search ads are now the standard. Google is leaning heavily into automation and…
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keyword volume and cost forecasts in google ads

How To Set A Budget For Paid Search

In this post, we’re going to break down how to set a budget for paid search to run lead generation campaigns for your B2B tech org. Let’s assume for the…
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social media automation tool

How To Automate Your Social Media Posting

In today’s world, companies that can best leverage automation to augment their company’s performance, are at a significant advantage compared to companies that aren’t able to leverage these tools effectively.…
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sample brand kit

Branding Your MSP: How To Get Started

Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t…
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