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Author: Hunter Nelson

Branding Your MSP:  How To Get Started

Branding Your MSP: How To Get Started

Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t…
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Types Of Technology Companies

Types Of Technology Companies

Technology companies are not all built the same way. An MSP, SaaS company, cybersecurity firm, IT consulting shop, and software development agency may all sell technical expertise, but they usually…
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Jacksonville SaaS Companies To Watch In 2022

Jacksonville SaaS Companies To Watch In 2022

Jacksonville’s SaaS scene is still in its budding stages relative to larger powerhouse cities like New York, Autstin, San Franciso, and Miami, but there’s still a small but growing cohort…
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How Do I Advertise My MSP? A Short Guide

How Do I Advertise My MSP? A Short Guide

MSP advertising works best when it is tied to a clear growth target, a defined buyer, and a website that can turn attention into sales conversations. If your managed service…
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Case Study: New ERP Consulting Website Launch

Case Study: New ERP Consulting Website Launch

Villani analytics, or Villytics for short, is an ERP consultant specializing in the Oracle cloud suite of enterprise resource planning (ERP) and enterprise performance management (EPM) products. They work with…
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Building A North Star For Your Brand

Building A North Star For Your Brand

Today I had an “epiphany”. I was writing a lead magnet for the top 10 mistakes I see technology companies making when it comes to their marketing and wrote down…
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Last Modified: January 23, 2023

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Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

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