Technology Marketing Blog

Resources and content for small business technology brands to improve their online marketing function, generate more inbound leads, and grow their revenues.

saas startup idea product validation

How To Market A Tech Startup

By Hunter Nelson | November 30, 2020

Wondering how to market a tech startup? If your like me, you’re connected to the technology world and news and see countless stories, social media posts, and other such claims of tech startup success. Maybe you have some skills that pay the bills in your day job, or maybe you’re just a hungry entrepreneur looking…

marketing on slack channels

Is Slack The Next Frontier In Business Development?

By Hunter Nelson | November 19, 2020

Lately I’ve been spending a lot of time in Slack channels.  As a solo founder I’m primarily dependent on reaching out to other people on social media networks such as Reddit, LinkedIn, and Slack to exchange ideas and keep up with current happenings in the marketplace. Through that process I’ve become quite involved in several…

search console performance tab with key metrics

Beginner’s Guide To Measuring Search Engine Performance Metrics

By Hunter Nelson | October 25, 2020

If you’re new to the world of working with an agency on your digital marketing, you may have questions on evaluating whether or not your investment is making any difference. A website is a cornerstone of digital marketing infrastructure, and a well built website will naturally attract some traffic from search engines; known as organic…

wrong canonical url from yoast plugin on wordpress

Wrong Canonical URL From Yoast Plugin

By Hunter Nelson | September 23, 2020

The other day I was reviewing some indexed pages in Google Search console trying to understand why I was having a drop in rankings and noticed that I had both canoncial URLs and Open Graph tags indexed in Google that were pointing to my local development machines URL. WTF? I knew that the Yoast Plugin…

wordpress web design considerations

Essential Design Considerations For A WordPress Website

By Hunter Nelson | September 22, 2020

Building a high-performing WordPress site for your business is a bit more involved than many understand. On one hand, it’s relatively easy to get started with, but on the other, it’s a complex piece of installed software that has been in development by a large open-source community for more than 15 years. I’ve worked with…

multi stage deployments for wordpress websites

3 Essential Deployment Environments For Your WordPress Marketing Website

By Hunter Nelson | September 4, 2020

When starting with a new client on their website, one issue I frequently encounter is the lack of deployment environments. Often times there is only one consumer facing website instance deployed as a production environment. Many times there is no system of formal backups in place and these conditions serve as a recipe for disaster…

fishing guide logo for charter fishing website

Fishing Up Leads With Hurricane Charters

By Hunter Nelson | July 22, 2020

Hurricane Charters is a Panama City based inshore fishing charter business providing chartered trips for small groups for redfishing, trout fishing, kids trips, tarpon fishing and more. They reached out to Tortoise and Hare Software for help building their website in 2020 after deciding to launch the business. They had requirements for: Video Overview With…

google ads case study featured image

Google Ads Case Study – Adding 1.5 Million Revenue In 1 Year For A SaaS

By Hunter Nelson | July 19, 2020

In this post we’re going to walk through an eCommerce SaaS google ads case study. We’ll walk you through how we took one lucky eCommerce software as a service (SaaS) provider with a 5 figure monthly ad budget, from being a company with account maintenance challenges, room for improvement on their returns, and questions on…

google ads campaigns for advertising

5+ Essential Google Ads Campaigns For Your Ad Account

By Hunter Nelson | June 21, 2020

Advertising your business on Google Ads is a fantastic way to drive traffic to your website and generate leads for your company. Many companies don’t know where to start when it comes to creating campaigns, or structuring their account in general, so today I wanted to go over a few of the essential Google Ads…

jacksonville business podcast coronavirus marketing

Tortoise and Hare Software Featured On #JaxBusinessStrong Podcast

By Hunter Nelson | May 26, 2020

Running a business during coronavirus is a challenging task for companies in any city, and Jacksonville is no exception. There’s a lot of angst circulating about in regards to many Jacksonville business’ future and people have questions on how to survive and adjust to the new economic climate. One local company, Studio Podcast Suites is…

tortoise and hare software origins story sketch

The Story Of Tortoise and Hare Software

By Hunter Nelson | April 20, 2020

Since I started Tortoise and Hare Software, I’ve consistently gotten good feedback on the name and the branding, even from complete strangers who have no reason to come up and tell me otherwise. I frequently get the question, “how did you come up with the name” and today I’ll be answering that question in blog…

msp marketing case study ft img

TNHS Helps MSP 10x Traffic, Expand Market Share

By Hunter Nelson | April 13, 2020

In today’s post, we’re going to be walking through an MSP marketing case study and looking at how we help this regionally focused MSP 10x their organic traffic, more than double in size, and capture significant market share in the area they compete. NetTech Consultants is a Jacksonville-based managed service provider or MSP. We initially…

blogging is important for business and website traffic

Why Is Blogging Important For Business?

By Hunter Nelson | March 18, 2020

If you’ve owned or run a business for any length of time, chances are you’ve checked out a few competitor websites and noticed everyone has the obligatory blog link at the top of their website’s navigation. Maybe you’ve clicked through a few posts, most of which weren’t particularly interesting or helpful, and chances are a…

tech networking in jacksonville

Tech Meetups In Jacksonville

By Hunter Nelson | February 12, 2020

Over the past year and a half, I have done a lot of networking. I’ve said yes to just about every networking invitation offered and I’ve spent countless hours trying various tech meetups in Jacksonville to get more familiar and involved with the community and help develop business for Tortoise and Hare Software. For those…

janitorial supply company marketing case study

Passive Lead Gen For Janitorial Supply Company

By Hunter Nelson | December 30, 2019

Southern Cleaning Supply is a janitorial supply company based out of Panama City FL. They provide cleaning supplies and equipment to local businesses, nonprofits, and government organizations in Panama City and surrounding areas. Southern Cleaning Supply has been in business for over 30 years but experienced an ownership change in 2018. Shortly thereafter, new management…

auctioneer for ppc bidding

Bid on Branded Keywords

By Hunter Nelson | December 19, 2019

Why are we spending money on branded keyword searches if we’re already ranking at the top of the page? This is a good question that clients often ask when getting started with PPC and one that has a number of compelling reasons to do so. In this post we will cover why you should bid…

wasting money on marketing

This Is Why Your Marketing Sucks

By Hunter Nelson | November 16, 2019

Marketing sucks when you take a piggish outlook to investing in it, which ultimately leads to poor ROI and frustration. If you’ve ever done any reading on investing in the stock market, I’m sure you’ve heard the phrase “bulls make money, bears make money, and pigs get slaughtered”. Lately, I’ve been talking to a lot…

combating inbound spammer from forms

Combat Contact Form Spam

By Hunter Nelson | October 4, 2019

There’s nothing more frustrating than opening up your email in the morning and seeing a new contact form submission has come in off your website and realizing its just another spammer sending you a pitch. Spam, especially in the United States, has become a serious problem. You’re literally being targeted by the entire world! It…

happy marketing intern for small business

Marketing Consultant For Small Business

By Hunter Nelson | October 1, 2019

It can be a tough reality to face for some small business owners, but eventually every business is going to hit a growth ceiling where networking and referrals will no longer be enough to move the needle. Hiring a full time chief marketing officer or other senior in-house resource to launch a marketing department is…

woman jumping on trampoline illustrates bounce rate

High Bounce Rate? Digital Marketing is a Game of Inches

By Hunter Nelson | September 19, 2019

One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on your journey to building an inbound pipeline chances are you’re suffering from high bounce rate and your trying to bring it down. In this article…

Technology Marketing Blog Posts

Tortoise and Hare Software provides resources and content on our technology marketing blog to help small business technology brands build out robust inbound marketing infrastructures that drive more leads, create more revenues, and make their business more attractive when it comes time to sell.

Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.