Technology Marketing Blog
Resources and content for small business technology brands to improve their online marketing function, generate more inbound leads, and grow their revenues.
Why A B2B Website Should Cost $10,000+
In today’s post, I want to break down a common misalignment between B2B website purchasers and agencies when it comes to website development. Website pricing, like all goods and services, is driven by supply and demand. Website supply is somewhat flooded with drag and drop website builders and DIY options on platforms like Wix and…
How Do I Advertise My MSP? A Short Guide
Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…
The Ultimate Guide To Paid Search On Google Ads For Managed Service Providers
Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there’s hardly time to worry about networking and doing things like posting on social media. However, you’d like to grow faster, and due to some…
The Ultimate Guide To MSP SEO
Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market managed service providers (MSP). If you look at MSPs that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth came…
The 10 Best MSP Marketing Companies of 2025
If you’re looking to engage the services of an MSP marketing company, it’s always a good idea to shop around for the best on that meet the needs of your specific situation. Every MSP is different and each of these MSP marketing companies is different as well. When searching for a provider it’s best to…
Case Study: New ERP Consulting Website Launch
Villani analytics, or Villytics for short, is an ERP consultant specializing in the Oracle cloud suite of enterprise resource planning (ERP) and enterprise performance management (EPM) products. They work with a number of tools in the Oracle cloud suite to help companies, track and analyze financial performance. After a successful run in consulting, Villytics decided…
Building A North Star For Your Brand
Today I had an “epiphany”. I was writing a lead magnet for the top 10 mistakes I see technology companies making when it comes to their marketing and wrote down the lack of a strong brand as the number 1 mistake. Since I typically work with companies in a post-branding lead generation capacity, I don’t…
Establishing Web Analytics And Conversion Tracking Foundations Using The Google Marketing Platform
Building a quality website is the absolute cornerstone of everything that comes next in a digital marketing context. The coronavirus pandemic has significantly accelerated a shift to digital that has been a long-time trend. Yet, there are still so many companies that don’t understand the value of digital and the impact that their website is…
The 5 Second Test For PPC Landing Pages
I’ve been having a lot of conversations recently about optimizing websites for lead generation and explaining a concept called the 5 second test. The 5 second test is a design usability test that aims to help usability testers evaluate and prove the effectiveness of user experiences designs. The idea is that you show someone a…
Business Lessons Learned From 15+ Years In Competitive Online Gaming
When I was in 3rd grade my family picked up and moved from the poor side of town to a better neighborhood on the outskirts. After my first time experiencing how much moving stinks, and losing the family cat (R.I.P Tinkerbell), I came in as a rough and tumble south sider to the north side…
LinkedIn Ads Rolls Out New JavaScript Event Based Conversion Tracking
I was poking around in a couple of LinkedIn Ad accounts today, while working on some campaigns and got a notification that there was a change to conversion tracking behaviors. I popped on over to the conversion tracking and noticed that there was a new option to enable event based conversion tracking via a JavaScript…
How To Choose The Right MSP Marketing Agency
Choosing the right MSP marketing agency is a pivotal decision for your Managed Service Provider (MSP) business. It involves evaluating various types of agencies that cater to different marketing needs and specialties within the industry. Here, we delve into local agencies, white label content providers, full-service agencies, and specialist agencies focusing on areas like SEO…
3 Key Elements Of A Successful Sales And Marketing Transformation
Generating a steady stream of leads and growing annual revenues at a rate that satisfies you, your investors, and your employees can be a significant challenge. It requires transforming your organization into a sales and marketing company as much as it does providing the product or service that your selling. I’ve worked in various capacities…
CMMC Presents New Marketing And Sales Opportunity for MSPs
Have you heard about the Cybersecurity Maturity Model Certification (CMMC)? It’s a universal standard meant to enhance and normalize cybersecurity throughout the Defense Industrial Base (DIB). Released on January 31, 2020, CMMC will affect about 300,000 companies that do business with the U.S. Department of Defense (DoD). These include contractors who engage directly with the…
The PRESTO Landing Page Copywriting Framework
Creating a landing page that converts can be a challenge. There’s a lot that goes into it, but one of the most important aspects of that is the copywriting. It would be a significant challenge to create a landing page that converts that uses 0 copy and only design, but it would be much more…
How To Measure Your Social Media Performance With Google Analytics
Measuring social media performance can be tricky. Most of the interactions happen on a 3rd party platform, which means you are at the mercy of the reporting provided and integrations available from the platforms in question, in this case social media websites. Getting a complete picture of what’s happening in terms of lead generation and…
The SaaS Startup’s Blogging Guide
Blogging is a critical element of success for SaaS companies, especially new ones with little brand recognition and no sustainable source of traffic to their website. Building organic traffic and using it to bring in new subscribers, free trails, and leads is a long term play that is a front loaded investment, with a deferred…
What Is The Meaning Of RevOps In SaaS?
You may have heard the word RevOps a time or two at this point, but what does it actually mean? Well, in my opinion, it’s just a fancy way to redefine what used to be the marketing function, back into a cross concern team that spans the full customer lifecycle. Once upon a time, marketing…
Why You Should Keep Your SaaS Installed On A Subdomain
More than a few SaaS founders start out with a technical background, looking to parlay their coding skills into a product and build a business off it. Their surplus of coding ability and lack of practical business sense can sometimes lure them into a trap though, and that trap is attaching their marketing website to…
The SaaS Pricing Model Quick Reference Guide
Every SaaS startup is different and they all face their own unique challenges. One of these that’s important to get right is choosing the right SaaS pricing model. Just picking one and going with it because you saw a competitor or similar product using it and assuming that is what the market will want is…
Technology Marketing Blog Posts
Tortoise and Hare Software provides resources and content on our technology marketing blog to help small business technology brands build out robust inbound marketing infrastructures that drive more leads, create more revenues, and make their business more attractive when it comes time to sell.
Follow along to learn more about building high performing websites, selecting marketing technology stacks, and creating lead generation mechanisms to drive your business forward.