The Best MSP Sales Consultants: Increase Your Close Rates With These Options

Is your MSP’s growth stalling despite your best efforts? Are your sales numbers not where they should be, even with a solid team and a great product offering? If so, it might be time to bring in the experts. Many MSPs struggle to scale their sales efforts due to the complexity of the IT services market, and this is where specialized sales consultants can make a critical difference.

In this post, we’ll walk you through how to identify and select the best MSP sales consultants to drive your business growth and overcome common sales challenges. By the end, you’ll know exactly what to look for in a consultant and which companies are leading the charge in helping MSPs like yours thrive.

Do You Have a Sales or Marketing Problem?

Before diving into the search for a sales consultant, it’s crucial to identify whether your MSP’s challenges stem from sales issues, marketing issues, or a combination of both. Understanding the difference can help you determine the right course of action.

MSP Sales Problems

• Symptom: Your sales team struggles to close deals despite having a steady stream of leads.
• Possible Causes: Ineffective sales processes, lack of proper training, or a misalignment between your sales strategy and the market needs.
• Solution: A sales consultant can help refine your sales approach, train your team, and implement strategies that increase your closing rates.

Marketing Problems

• Symptom: Your sales team is working hard, but they’re not getting enough qualified leads to close more deals.
• Possible Causes: Weak lead generation efforts, poor messaging, or an unclear value proposition.
• Solution: You might need to focus on marketing rather than sales. Improving your marketing efforts to attract more qualified leads could be the key. In this case, consider hiring an MSP marketing consultant instead. Contact Tortoise and Hare software for help in areas like website development, pay per click advertising, search engine optimization, and marketing performance measurement.

Understanding the Role of an MSP Sales Consultant

Let’s assume for the duration of this article that you do in fact have an MSP sales problem. MSP sales consultants play a pivotal role in transforming your sales strategy. They’re not just about boosting numbers—they dig deep into market analysis, strategy development, and even team training to ensure that your sales efforts are both scalable and sustainable.

Why might you need one? The MSP industry is notorious for long sales cycles, complex decision-making processes, and fierce competition. These challenges often require a more sophisticated approach than what traditional sales methods offer. An MSP sales consultant can address these issues head-on, crafting strategies tailored specifically to the unique demands of the managed services market.

Key Qualities to Look for in an MSP Sales Consultant

Finding the right consultant can be a game-changer, but it’s essential to choose wisely. Here are the key qualities to consider:

• Industry Experience: Your consultant must have deep knowledge of the MSP landscape. This is non-negotiable. They should understand the nuances of IT services sales, from dealing with SMBs to managing long-term client relationships.
• Proven Track Record: Look for consultants who have a history of success in helping MSPs grow. Ask for case studies, client testimonials, and tangible results that demonstrate their effectiveness.
• Strong Analytical Skills: A good consultant should be data-driven, using insights to optimize your sales strategy continually. This ability to analyze and interpret sales data is crucial for making informed decisions.
• Excellent Communication and Training Abilities: Beyond strategy, your consultant needs to be able to clearly communicate their plans and effectively train your sales team to implement them. The best strategies fail if they’re not understood and executed properly.

Red Flags to Avoid When Selecting a Sales Consultant

While there are many great consultants out there, some red flags can indicate a poor fit:

• Lack of Industry Focus: Avoid general sales consultants who don’t specialize in MSPs. The challenges of the MSP market are unique, and a one-size-fits-all approach often fails.
• Overpromising Results: Be wary of consultants who guarantee quick fixes or unrealistic growth projections. Sustainable sales growth takes time, and anyone promising otherwise might be setting you up for disappointment.
• Poor Cultural Fit: Sales consultants need to align with your company’s culture and values. A misalignment here can lead to friction and ineffective collaboration, hindering your growth instead of helping it.

Top MSP Sales Consulting Companies

To help you get started, here are some of the top MSP sales consulting companies known for their industry expertise and proven results:

• Feel Good MSP:
  • Overview: Feel Good MSP combines business growth with fostering a positive company culture, ensuring that sales strategies align with your company values.
  • Key Strengths: Their holistic approach to consulting and their success in driving sustainable growth make them a standout choice. Contact Feel good MSP for the best msp sales training.
• Aspire 6:
  • Overview: Aspire 6 specializes in working with MSPs to create custom sales strategies that are both scalable and sustainable.
  • Key Strengths: Their focus on data-driven strategies and deep industry knowledge has helped numerous MSPs achieve significant growth. Contact Aspire 6 when you need fractional MSP sales leadership.
• MSP Dojo:
  • Overview: MSP Dojo empowers MSPs with actionable sales training and coaching tailored to the complexities of the industry.
  • Key Strengths: Their hands-on approach to training and their commitment to continuous improvement have led to successful outcomes for many MSPs. Contact MSP dojo when you need to iron out your MSP sales process.
• Simple Selling:
  • Overview: Simple Selling focuses on developing straightforward, effective sales processes specifically for MSPs.
  • Key Strengths: Their emphasis on simplifying the sales process and their proven ability to increase conversion rates are key benefits. Simple Selling is the best sales appointment setting company for msps.
• MSP Sales Revolution:
  • Overview: MSP Sales Revolution is dedicated to transforming MSP sales through innovative strategies and training.
  • Key Strengths: Their cutting-edge approaches and ability to revolutionize sales teams’ performance have driven significant growth for many MSPs.

Steps to Find the Right MSP Sales Consultant

Now that you know what to look for and who some of the top players are, here’s how to find the right sales consultant for your MSP:

1. Define Your Needs and Goals: Understand what you want to achieve with a sales consultant. Are you looking to boost lead generation, shorten sales cycles, or improve closing rates? Clarifying this will help you find a consultant who aligns with your objectives.
2. Conduct Thorough Research: Use industry networks, recommendations, and online searches to find potential consultants. Evaluate their expertise, focusing on those with strong credentials in the MSP space.
3. Interview Multiple Candidates: Don’t settle on the first consultant you find. Interview several to compare their approaches, expertise, and cultural fit with your organization.
4. Check References and Case Studies: Always verify the claims made by consultants. Request references and review case studies to ensure they’ve delivered real results for other MSPs.

Conclusion

Choosing the right MSP sales consultant can be the key to unlocking your company’s potential. By focusing on industry-specific experience, looking for essential qualities, avoiding common pitfalls, and considering top consulting companies like Aspire 6, MSP Dojo, Feel Good MSP, Simple Selling, and MSP Sales Revolution, you’re well on your way to finding a partner who can help take your sales to the next level.

Ready to start your search? Begin by assessing your current sales challenges and researching potential consultants. And if you need help connecting with top-tier MSP sales consultants tailored to your needs, our agency is here to assist. Let’s supercharge your growth together!