How Do I Advertise My MSP? A Short Guide
Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…
Building A North Star For Your Brand
Today I had an “epiphany”. I was writing a lead magnet for the top 10 mistakes I see technology companies making when it comes to their marketing and wrote down the lack of a strong brand as the number 1 mistake. Since I typically work with companies in a post-branding lead generation capacity, I don’t…
Business Lessons Learned From 15+ Years In Competitive Online Gaming
When I was in 3rd grade my family picked up and moved from the poor side of town to a better neighborhood on the outskirts. After my first time experiencing how much moving stinks, and losing the family cat (R.I.P Tinkerbell), I came in as a rough and tumble south sider to the north side…
3 Key Elements Of A Successful Sales And Marketing Transformation
Generating a steady stream of leads and growing annual revenues at a rate that satisfies you, your investors, and your employees can be a significant challenge. It requires transforming your organization into a sales and marketing company as much as it does providing the product or service that your selling. I’ve worked in various capacities…
What Is The Meaning Of RevOps In SaaS?
You may have heard the word RevOps a time or two at this point, but what does it actually mean? Well, in my opinion, it’s just a fancy way to redefine what used to be the marketing function, back into a cross concern team that spans the full customer lifecycle. Once upon a time, marketing…
The SaaS Pricing Model Quick Reference Guide
Every SaaS startup is different and they all face their own unique challenges. One of these that’s important to get right is choosing the right SaaS pricing model. Just picking one and going with it because you saw a competitor or similar product using it and assuming that is what the market will want is…
How To Market A Tech Startup
Wondering how to market a tech startup? If your like me, you’re connected to the technology world and news and see countless stories, social media posts, and other such claims of tech startup success. Maybe you have some skills that pay the bills in your day job, or maybe you’re just a hungry entrepreneur looking…
Is Slack The Next Frontier In Business Development?
Lately I’ve been spending a lot of time in Slack channels. As a solo founder I’m primarily dependent on reaching out to other people on social media networks such as Reddit, LinkedIn, and Slack to exchange ideas and keep up with current happenings in the marketplace. Through that process I’ve become quite involved in several…
This Is Why Your Marketing Sucks
Marketing sucks when you take a piggish outlook to investing in it, which ultimately leads to poor ROI and frustration. If you’ve ever done any reading on investing in the stock market, I’m sure you’ve heard the phrase “bulls make money, bears make money, and pigs get slaughtered”. Lately, I’ve been talking to a lot…
Marketing Consultant For Small Business
It can be a tough reality to face for some small business owners, but eventually every business is going to hit a growth ceiling where networking and referrals will no longer be enough to move the needle. Hiring a full time chief marketing officer or other senior in-house resource to launch a marketing department is…
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