Aesopians Episode 1 – Azure Cloud For MSPs

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    In the debut episode of Aesopian’s Podcast, host Hunter Nelson sits down with Matt Hache, an infrastructure consultant at PAX8 and founder of Neon Cobra, to explore how Managed Service Providers (MSPs) can harness Azure cloud technology to modernize their businesses and unlock growth. This conversation is packed with actionable strategies and expert advice, making it essential for MSPs aiming to thrive in today’s tech landscape.

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    Apple Podcasts Link:

    https://podcasts.apple.com/ca/podcast/aesopians-the-msp-marketing-podcast/id1791200285

    Additional Resources

    Show Notes

    Introduction to Aesopian’s Podcast

    Podcast Introduction

    Hunter Nelson introduced the Aesopian’s podcast, focusing on providing MSP marketing insights. He welcomed Matt Hache as the first guest, highlighting his roles at PAX8 and Neon Cobra.

    Introduction of Matt Hache

    Matt Hache, featured in the first episode, shared insights about leveraging Azure cloud technology to grow MSPs and expand service offerings.

    Azure Cloud Discussion

    Leveraging Azure for MSP Growth

    Hunter and Matt discussed how MSPs can utilize Azure cloud technology to expand service offerings, modernize practices, and increase revenues.

    Importance of Cloud Infrastructure

    They emphasized the value of adopting cloud solutions, highlighting the benefits of operational expenses over capital expenses.

    Matt Hache’s Background

    Professional Experience

    Matt shared his career journey, starting as an MSP and evolving into a solutions architect, project manager, and infrastructure consultant at PAX8.

    Neon Cobra Project

    Matt introduced his side project, Neon Cobra, which aims to educate MSPs by simplifying Microsoft documentation and providing actionable insights for Azure adoption.

    Challenges with Azure Adoption

    Educational Challenges

    Matt discussed how Microsoft’s documentation is often tailored to enterprises, making it challenging for MSPs to extract relevant information.

    Importance of Focus

    He highlighted the need for MSPs to prioritize cloud infrastructure over distractions like AI, emphasizing the value of mastering core technologies first.

    Operational Changes

    Matt explained the operational shifts required for Azure adoption, including updates to billing practices and the need for continuous education.

    Benefits of Cloud Infrastructure for MSPs

    Operational vs. Capital Expenses

    Hunter and Matt highlighted the advantages of moving to an operational expense (OpEx) model, offering more financial stability and agility.

    Modernizing Business Practices

    They discussed transitioning from traditional on-premise solutions to scalable, flexible cloud-based services to stay competitive.

    Resilience and Agility

    Matt emphasized how cloud infrastructure supports resilience during crises like the COVID-19 pandemic by reducing reliance on physical hardware.

    Marketing and Content Strategy for MSPs

    Content Strategy

    Hunter and Matt encouraged MSPs to create targeted content addressing specific problems and solutions clients are searching for.

    Proactive Marketing

    They stressed the importance of introducing new technologies and solutions to clients before they recognize the need, positioning the MSP as a trusted advisor.

    Aligning with Value

    Matt advised MSPs to focus on showcasing their successes and the tangible benefits they provide, rather than merely promoting services.

    White Label Support Options

    Support for MSPs

    Matt shared that distributors like PAX8 and third-party services offer professional support to assist MSPs with cloud adoption.

    Common Cloud Projects for MSPs

    Accounting Firms

    Matt noted that accounting firms benefit from cloud scalability, enabling resource adjustments based on seasonal demands.

    Law Firms

    Law firms adopt cloud infrastructure for enhanced security and compliance, efficiently managing sensitive data.

    Data and GPU Workloads

    Matt highlighted challenges for organizations with large data quantities and GPU workloads, noting costs and complexity as potential barriers.

    Startups and Software-Oriented Companies

    Scalability Benefits

    Hunter and Matt discussed how cloud infrastructure supports startups with scalability and facilitates cost-effective development.

    AI and Cloud Integration

    AI Adoption

    They explored the increasing role of AI in businesses, addressing both its potential value and risks like data sanitization challenges.

    Cloud Integration

    Matt emphasized how cloud solutions enable scalable AI integration, simplifying the adoption of advanced technologies.

    Data Preparation

    He stressed the importance of clean, secure, and high-quality data for successful AI implementation.

    Final Thoughts and Recommendations

    MSP Preparedness

    Matt advised MSPs to stay informed about cloud options and maintain contingency plans to remain competitive.

    Embracing New Technologies

    He highlighted the importance of understanding and discussing emerging technologies to maintain a leading edge in the market.

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    Hunter Nelson

    Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for managed service providers. Hunter has more than 10 years’ experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See for more.

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