What Makes a Great MSP Website? 5 Examples You Should Follow

Your MSP website is more than just an online brochure—it’s a powerful tool for attracting and converting potential clients. But what makes a website truly effective in the competitive managed IT services industry?

In this post, we’ll highlight four of the best MSP websites, each excelling in a different area. Whether you want to improve your SEO, build trust with social proof, create emotional resonance, or structure your case studies the right way, these examples provide clear direction on how to level up your digital presence.

Ntiva – Best for SEO, Landing Page Volume, and On-Page Engagement

Ntiva sets the standard for MSPs looking to win with SEO. Most MSP owners underestimate how much content and how many landing pages are needed to build real visibility. Ntiva gets this right.

• Large Volume of SEO-Optimized Landing Pages – Ntiva has built an expansive library of pages targeting specific services, industries, and buyer intents. This kind of scale is key to showing up consistently in search results and generating meaningful inbound traffic.
• On-Page Navigation Structure – Their landing pages feature intuitive navigation elements—such as jump links and internal menus—that allow users to skip straight to what matters. It’s content that doesn’t just sit there—it performs.
• Productized, Transparent Pricing Page – Their pricing page removes friction and mirrors the clarity seen in high-scale SaaS companies, making it easier for buyers to take action.
• Search + UX Alignment – Ntiva’s content is structured to match how buyers search and how they decide—resulting in a site that ranks well and converts even better.

Fantastic IT – Best for Social Proof & Community Trust

Fantastic IT demonstrates how to build a website that earns trust the second someone lands on it. They’ve built one of the most credible digital presences in the MSP space through strategic use of social proof.

• Best-in-Class Video Testimonials – These aren’t just camera phone clips. These are story-driven, polished client videos that convey authenticity and professionalism.
• Partner Logos That Build Credibility – Their home and service pages include a wall of partner logos, reinforcing confidence and industry alignment.
• Visible Awards & Recognition – They’ve won awards—and they’re not shy about showing them off. Every badge is another reason to believe.
• Authentic “Our Story” Page – Their values and culture are showcased clearly, building a sense of connection that goes beyond the tech stack.

Fantastic IT doesn’t just tell prospects they’re trustworthy—they show them, over and over again.

Dedicated IT – Best for Bold Branding, Energy, and Emotional Impact

Dedicated IT understands something most MSPs overlook: emotion drives buying behavior. People decide with their gut and justify with logic. This site is designed to feel fast, modern, and energetic—and that emotional connection sticks.

• Design That Creates a Feeling – The site explodes with bold colors, sharp edges, and high contrast visuals that scream confidence and capability.
• Brand Voice That Doesn’t Hold Back – It’s clear, confident, and built to resonate with decision-makers who want to partner with a business that knows who it is.
• Agency-Caliber Design in the MSP World – This site borrows the energy and style of top creative agencies and adapts it for IT—something rare and incredibly effective.

Dedicated IT doesn’t just inform—it makes you feel something. That emotional layer is what creates stickiness and memorability.

S1 Technology – Best for Case Studies & Social Execution

S1 Technology is one of the most exciting new players in the MSP scene, founded by a sharp Gen Z team that’s been executing with confidence and clarity from day one.

I’ve been singing their praises since they launched after their content caught my attention on social media. The old guard on r/msp rejected my eye for talent originally and I came back a couple years later and made a follow on post highlighting the “I told you so” moment after they exploded from a handful of bootstrapping founders to 30+ employees and a corner office which got me banned for 30 days. But since this is my own blog, I’m back with the same message: I told you so. These guys are crushing it in more ways than one.

• Exceptional Case Study Structure – S1’s case studies are the ones I keep coming back to and sharing as the gold standard when working with clients. They’re clean, visual, and outcome-focused—exactly what prospects want to see.
• Modern Visual Design – Their aesthetic feels fresh and lean, appealing to modern businesses and showing that an MSP can look sharp without being stuffy.
• Smart Social Roots – From the beginning, they knew how to use platforms like LinkedIn to build brand awareness and start real conversations. That foundation helped power their rise.

S1 isn’t just another MSP—they’re a modern brand that understands attention, storytelling, and results. Their website reflects all of that with precision.

Proper Sky – Best for Brand Voice & Local Identity

Proper Sky brings a different kind of polish to the MSP space—one that emphasizes brand clarity, messaging, and regional authenticity. I have no direct connection with this company other than knowing the founder via LinkedIn but I know the Proper Sky team spent over a year getting this website built and refined and it has shown up as a great end product worth looking at for inspiration.

• Consistent and Clear Messaging – The language throughout the site is sharp, professional, and free from tech jargon. It’s written for humans, not engineers—and that matters.
• Strong Brand Identity – Their visual style, tone, and layout feel cohesive and intentional, which reinforces their credibility and expertise.
• Rooted in Local Culture – Proper Sky leans into its Philadelphia roots—not in a gimmicky way, but in a way that feels genuine. From the design to the team presence, you can feel the local pride baked into the experience.

Proper Sky is a masterclass in how to present a clear, confident, and culturally aligned MSP brand. They don’t just serve a city—they reflect it.

The Importance of A Competitive MSP Website Design

At Tortoise and Hare we work with MSPs clients that want to be top 3 MSPs in their chosen market segment – which means bringing the heat and building a competitive website that can stand up against players like these in comparison shopping scenarios.

We’ve analyzed hundreds of MSP websites that are ranking at the top of search engines in various cities across the U.S. and Canada and many of them are incorporating elements from these standout examples that I refer clients back to again and again when talking to them about how to improve their web presence. Borrow from our lessons learned and fast track your next website project. Learn more about our MSP website design services today.

Conclusion

A great MSP website doesn’t just explain what you do—it proves it and makes people want to do business with you. Ntiva shows how to scale SEO and structure content that delivers. Fantastic IT leads in building trust through powerful social proof. Dedicated IT reminds us that emotional impact matters just as much as technical detail. And S1 Technology shows what modern execution looks like—especially when it comes to showcasing real client results.

If your current website just sits there, it’s time to build one that works harder. Let’s create something that doesn’t just inform—but performs. Reach out today to get started.