Integrated Digital Marketing Blog Posts

Why do I need a Privacy Policy?

Data privacy is a topic that is of growing concern to many consumers around the U.S. and you may have heard the term privacy policy a time or two in recent history but haven’t paid it much mind. If your just getting into digital marketing or are updating an existing marketing site you may be […]

What is Inbound Marketing?

Inbound marketing is the process of designing a marketing strategy that results in customers coming to you to do business. This is in stark contrast to outbound techniques which rely on you or a sales team reaching out to prospects to educate them about your services. Most business owners are familiar with outbound tactics such […]

WordPress Architecture For Beginners

I recently gave a talk at the WP Jax Meetup group on the WordPress Architecture for Beginners. This is a group I’ve been going to for about 9 months and have helped many people with WordPress related questions. Throughout that time I’ve noticed a ton of people tend to get really overwhelmed by files and […]

AMP URL, Combine With Parent URL In Google Analytics

I recently implemented Accelerated Mobile Pages (AMP) on my site using a WordPress plugin to take advantage of the rich snippets for SEO purposes. This resulted in a small issue with the AMP URL in Google Analytics reports. This didn’t bother me too much until I started looking at my Google Analytics reporting and seeing multiple URL flavors. I like to keep a view in my analytics account that has all the filters I want applied so my reporting is showing the highest quality traffic estimates for a given piece of content. So, I decided to combine the AMP URL with it’s parent page using a filter and I will be sharing that information with you.

Online Lead Generation with Pay Per Click Advertising (PPC)

There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable.  While highly effective, you are essentially trading time for money and your growth is limited by the time invested.  As soon as you stop networking, the leads stop trickling in and referrals stop coming your way.  Individual contributor level employees also aren’t typically driving in leads since their compensation structures aren’t aligned with the success of the company, at least not to an extent that they are personally motivated to sell.  That’s why for organizations to continue growing they need to build an online lead generation funnel.  One of the best ways to do this for new and seasoned digital advertisers alike is with pay per click advertising campaigns.

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