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Post Archives For Category: Strategy
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Discussions on marketing strategy, positioning, and ways to generate leads online.

saas startup idea product validation

How To Market A Tech Startup

Wondering how to market a tech startup? If your like me, you’re connected to the technology world and news and see countless stories, social media posts, and other such claims…
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wasting money on marketing

This Is Why Your Marketing Sucks

Marketing sucks when you take a piggish outlook to investing in it, which ultimately leads to poor ROI and frustration. If you’ve ever done any reading on investing in the…
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inbound marketing lead magnet graphic

What is Inbound Marketing?

Inbound marketing is the process of designing a marketing strategy that results in customers coming to you to do business. This is in stark contrast to outbound techniques which rely…
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