Google Analytics Blog Posts

High Bounce Rate? Digital Marketing is a Game of Inches

One of the first metrics people are going to look at when they start toeing the waters of web analytics is their bounce rate. If you’re just getting started on your journey to building an inbound pipeline chances are you’re suffering from high bounce rate and your trying to bring it down. In this article […]

AMP URL, Combine With Parent URL In Google Analytics

I recently implemented Accelerated Mobile Pages (AMP) on my site using a WordPress plugin to take advantage of the rich snippets for SEO purposes. This resulted in a small issue with the AMP URL in Google Analytics reports. This didn’t bother me too much until I started looking at my Google Analytics reporting and seeing multiple URL flavors. I like to keep a view in my analytics account that has all the filters I want applied so my reporting is showing the highest quality traffic estimates for a given piece of content. So, I decided to combine the AMP URL with it’s parent page using a filter and I will be sharing that information with you.

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