MSP Post Archives

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Why SEO Investments Help Your MSP Weather a Recession and Keep the Door Open for New Opportunities

By Hunter Nelson | April 3, 2025

What happens to your pipeline when the phones go quiet, inboxes stay cold, and paid ads stop converting? That’s not a hypothetical. It’s what happens in a recession. Budgets freeze. Decision-makers retreat. And the marketing tactics that rely on speed or immediacy—PPC, outbound, even referrals—start producing less while demanding the same (or more) investment. In…

msp ppc advertising case study

Case Study: MSP Adds 60k MRR In 1 Year Via PPC

By Hunter Nelson | January 26, 2024

In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare website about running Google Ads for MSPs and wanted to know about what we could do to help them out. After a brief sales process,…

copilot msp marketing opportunity

Microsoft CoPilot Available For Resale Via MSP Partners

By Hunter Nelson | January 25, 2024

On January 15th Microsoft announced Copilots availability to the broader business landscape. It released initially for enterprise customers back in November, but is now available via Microsoft 365 subscriptions to the broader small business landscape. Microsoft’s Copilot bring generative AI to it’s suite of office apps including Teams, Word, Outlook, PowerPoint, Excel, and other Microsoft…

best crm for msps graphic

Best CRM for MSPs?

By Hunter Nelson | October 21, 2023

Managed Service Providers (MSPs) play a pivotal role in the modern business landscape, ensuring the smooth operation of IT infrastructure and technology solutions. To excel in this competitive field, MSPs must harness the right tools to streamline their operations, bolster customer satisfaction, and maintain robust client relationships. Among these essential tools is a Customer Relationship…

choosing effective keywords in google ads for msps

Effective Keywords For Your MSP To Bid On

By Hunter Nelson | October 17, 2023

Managed Service Providers (MSPs) understand the value of Google Ads in attracting potential clients actively seeking their services. However, the path to success in this competitive advertising landscape involves not just selecting keywords but honing in on those with strong commercial intent. In this blog post, we’ll explore the strategic selection of keywords that have…

generate more msp leads with a primary cta

How To Generate More MSP Website Leads With A Primary Call To Action

By Hunter Nelson | October 10, 2023

In today’s digital age, your Managed Service Provider (MSP) website serves as the cornerstone of your online presence. It’s the virtual gateway for potential clients to explore your services, expertise, and ultimately, decide whether to engage with your MSP. To maximize the impact of your website, it’s essential to choose a primary call to action.…

msp needs call tracking software

Why Your MSP Desperately Needs Call Tracking

By Hunter Nelson | April 24, 2023

I’m continually impressed by the number of phone issues that can be uncovered by in an MSP business, when their core business revolves primarily around customers calling in for help with support issues. My suspicion is that those issues are never going away for their customers so if they for some reason can’t reach the…

person estimating cost of an msp lead

Estimating The Value Of An MSP Lead

By Hunter Nelson | April 17, 2023

In today’s post, we’ll be talking about a muddy subject.. How to estimate the value of an MSP lead and how you can translate that into what you can spend to acquire a customer with your sales and marketing spend. Many MSP owners are overly cautious with their sales and marketing spend and try to…

cloud vs on prem msp revenue growth

On-Prem MSP Still The Lion, Cloud MSP Doubles The CAGR

By Hunter Nelson | March 7, 2023

In a recent article by 451 research on behalf of S&P global market intelligence, a look at the managed services market was taken to get a better feel for how MSPs are earning their revenue. One thing that stood out to me in the article was that about 80% of managed services revenue is generated…

south florida msp website launch announcement

TNHS Helps South Florida MSP Launch Marketing Website

By Hunter Nelson | February 6, 2023

Computer Business Solutions is a Pompano Beach based managed IT service provider serving Pompano Beach, Fort Lauderdale, Boca Raton, and the greater South Florida area. Computer Business Solutions, or CBS for short reached out to Tortoise and Hare as a referral from another MSP for help with preparing to launch an online marketing program. After…

niche down case study for msp

TNHS Helps MSP Narrow Focus To Legal Sector, Launch New Advertising Campaign

By Hunter Nelson | July 26, 2022

AKAVEIL Technologies Inc. (AKAVEIL) is a small but growing managed IT services provider that reached out to Tortoise and Hare Software (TNHS) in May of 2022 for help with their marketing. AKAVEIL had been struggling to generate traction with outreach efforts and determined that additional marketing support was needed to generate more leads and scale…

msp marketing guide to 5 million+ ARR

MSP Marketing Guide To 5 Million+ ARR

By Hunter Nelson | March 25, 2022

In this guide, we’re going to talk about how you can use MSP marketing to generate enough pipeline to get to 5 million plus in annual recurring revenue. A lot of the things we’ll talk about in this guide can be used in larger and smaller businesses but for the purposes of this guide, we’ll…

old car illustrating trunk slamming concept

What Is A Trunk Slammer In The MSP Space?

By Hunter Nelson | March 11, 2022

A trunk slammer is a slang term in the MSP world for a small MSP or break fix shop, usually 1-2 employees that provides low quality service, and is highly prone to going out of business. Larger MSPs tend to use this term derogatorily to refer to these smaller MSPs because small MSPs tend to…

online lead generation tips for msps

Top Online Lead Generation Tips For MSPs

By Hunter Nelson | March 4, 2022

According to industry research by a leading managed service provider marketing firm, 94% of MSPs self-reported lead generation as their number one challenge when it comes to growing their MSP. There’s no question that the vast majority of MSPs struggle with lead generation, especially in the earlier years of their business. It makes sense, most…

msp ebitda growth for higher multiple on sale

Want To Sell Your MSP? You Need EBITDA

By Hunter Nelson | February 26, 2022

In today’s post, I want to open up the curtain a bit on what selling your MSP one day might look like and why many owners of managed service providers are doing themselves a big disservice when it comes to the way they are looking at how they operate their business. I want to share…

sample brand kit

Branding Your MSP: How To Get Started

By Hunter Nelson | January 25, 2022

Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t shopping for marketing, and have no relationship to the company will regularly come up to me at trade shows, or comment on my business card,…

msp advertising questions

How Do I Advertise My MSP? A Short Guide

By Hunter Nelson | October 27, 2021

Marketing is one thing but advertising is another. You may have your logo and branding in order, a polished website, pamphlets, brochures, t-shirts, stickers, and other swag, but at a certain point, that stuff doesn’t move the needle anymore. If you want to start expanding the reach of your MSP and finding new clients you’ve…

msp paid search campaigns

The Ultimate Guide To Paid Search On Google Ads For Managed Service Providers

By Hunter Nelson | October 10, 2021

Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there’s hardly time to worry about networking and doing things like posting on social media. However, you’d like to grow faster, and due to some…

msp seo ultimate guide

The Ultimate Guide To MSP SEO

By Hunter Nelson | October 1, 2021

Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market managed service providers (MSP). If you look at MSPs that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth came…

best msp marketing companies

The 10 Best MSP Marketing Companies of 2025

By Hunter Nelson | September 23, 2021

If you’re looking to engage the services of an MSP marketing company, it’s always a good idea to shop around for the best on that meet the needs of your specific situation. Every MSP is different and each of these MSP marketing companies is different as well. When searching for a provider it’s best to…