Author: Hunter Nelson

Case Study: TNHS Helps Advertiser Triple Landing Page Conversion Rates

Hunter Nelson March 8, 2026 No Comments

A landing page can be generating leads and still be underperforming. That was the situation with this client’s managed IT support landing page. The page was already being used for…

Read more

Granting Google Ads Access To A Manager Account

Hunter Nelson February 22, 2026 No Comments

In this post we provide a brief overview of Google Ads manager accounts and how to grant access to them. What Is A Google Ads Manager Account (MCC Account)? Google…

Read more

MSP Marketing Experts You Should Know

Hunter Nelson January 12, 2026 No Comments

Brands are one thing, but if you’re searching for an MSP Marketing expert it’s also good to know who the people are that are driving the MSP Marketing space forward.…

Read more

MSP SEO Costs And Pricing

Hunter Nelson January 9, 2026 No Comments

You have heard that SEO can generate consistent inbound leads for MSPs, but you are unsure how much to invest, how long it takes to see results, or whether the…

Read more

Google Ads Keyword Match Types Guide For MSPs

Hunter Nelson October 18, 2025 No Comments

Many MSPs want a steady flow of qualified inbound leads. Google Ads is one channel that can help deliver that. Understanding keyword selection is one of the most important aspects…

Read more

Keyword Stuffing Your Google Profile Name: The SEO Risks And Rewards

Hunter Nelson October 16, 2025 No Comments

For MSPs focused on local SEO, adding a concise service term after the brand in your Google Business Profile name can increase relevance for key searches. Formats like “[Brand Name]…

Read more

Case Study: TNHS Helps Phoenix MSP Create Path To Sustainable Inbound Lead Volume

Hunter Nelson October 13, 2025 No Comments

In the fall of 2024 a Phoenix based MSP reached out to Tortoise and Hare Software for help with the Google Advertising account. This MSP had used Google Ads in…

Read more

7 Ways For MSPs To Boost Local SEO Traffic And Lead Volume

Hunter Nelson October 8, 2025 No Comments

Nearly half of all Google searches are looking for local information. If your MSP isn’t showing up, your competitors are collecting the leads that should be yours. Local SEO isn’t…

Read more

Why Did My Google Search Console Impressions Drop Suddenly (Num 100 Update)

Hunter Nelson October 5, 2025 No Comments

If you opened Google Search Console in August 2025 and saw your impression count nosedive, you’re not alone. SEO professionals across industries noticed the same pattern: a sharp, unexplained drop…

Read more

The Ultimate Guide To MSP Keyword Research: Featuring SEMRush

Hunter Nelson September 13, 2025 No Comments

Are you trying to increase your MSP’s visibility in search and generate more inbound leads from SEO? A smart first step is getting a clear baseline of how you’re performing…

Read more

Next »

Thank You For Visiting
The Tortoise and Hare Software Website

• Author: Hunter Nelson
• Last Modified: March 8th, 2026

Visit Us On Social Media

Subscribe To Our Newsletter

More About Our Digital Marketing Agency

Browse Our Key Digital Marketing Services

Policies and Terms

• Privacy Policy
• Terms of Service
• Accessibility Policy
• Sitemap