Hunter Nelson
Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for the technology sector. Hunter holds a bachelor's in Information Technology and a Master's in Business Administration from Florida State University and has more than 15 years’ of experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See Hunter Nelson's LinkedIn profile for more.
Hunter Nelson Post Archives
MSP Marketing Experts You Should Know
Brands are one thing, but if you’re searching for an MSP Marketing expert it’s also good to know who the people are that are driving the MSP Marketing space forward. In this post my goal is to help you fast track your understanding of some of the most influential people in the MSP Marketing space…
MSP SEO Costs And Pricing
You have heard that SEO can generate consistent inbound leads for MSPs, but you are unsure how much to invest, how long it takes to see results, or whether the return justifies the effort. Many MSPs start SEO with optimistic expectations and limited clarity, only to become frustrated when rankings and leads do not materialize…
Google Ads Keyword Match Types Guide For MSPs
Many MSPs want a steady flow of qualified inbound leads. Google Ads is one channel that can help deliver that. Understanding keyword selection is one of the most important aspects of successfully leveraging Google Ads. Keywords are a targeting setting that can match many different search terms. Your match type choice controls how widely you…
Keyword Stuffing Your Google Profile Name: The SEO Risks And Rewards
For MSPs focused on local SEO, adding a concise service term after the brand in your Google Business Profile name can increase relevance for key searches. Formats like “[Brand Name] – IT Services” or “[Brand Name] – Cybersecurity Services” help Google understand what you do, which can lift visibility in the Map Pack and on…
Case Study: TNHS Helps Phoenix MSP Create Path To Sustainable Inbound Lead Volume
In the fall of 2024 a Phoenix based MSP reached out to Tortoise and Hare Software for help with the Google Advertising account. This MSP had used Google Ads in the past to grow their business but had seen declines in advertising performance and were running out of time to stay abreast of the fast…
7 Ways For MSPs To Boost Local SEO Traffic And Lead Volume
Nearly half of all Google searches are looking for local information. If your MSP isn’t showing up, your competitors are collecting the leads that should be yours. Local SEO isn’t just a marketing buzzword. It is the difference between being found by a business that needs IT support today or being invisible when it matters…
Why Did My Google Search Console Impressions Drop Suddenly (Num 100 Update)
If you opened Google Search Console in August 2025 and saw your impression count nosedive, you’re not alone. SEO professionals across industries noticed the same pattern: a sharp, unexplained drop in impressions. Panic spread quickly, but the real cause wasn’t a rankings crash, an algorithm update, or a technical bug. It was a strategic move…
The Ultimate Guide To MSP Keyword Research: Featuring SEMRush
Are you trying to increase your MSP’s visibility in search and generate more inbound leads from SEO? A smart first step is getting a clear baseline of how you’re performing today and deciding what you actually want to compete for on search. That starts with keyword research, which is the process of identifying the exact…
MSP Paid Ad Campaign Strategy: Create Predictable Lead Flow With PPC
When you are building an MSP for scale, not just to survive but to sell at a premium, your marketing strategy must work as hard as your tech stack. For MSPs looking to grow MRR, increase EBITDA, and become an acquisition target worth paying a multiple for, a well-executed MSP paid ad campaign strategy is not optional.…
Building a Reusable One-Click Copy-to-Clipboard Feature with Templates
Making content easy to interact with is key to a good user experience, especially on content-heavy or developer-focused websites. One small but impactful feature we recently added was a “one-click copy” button for text and HTML blocks. It allows users to instantly copy snippets with a single click, instead of having to highlight and right-click…
Introducing Hurry! MSP: Grow Your MSP’s Website Traffic.. In A Hurry!
What if you could finally get agency-level marketing results without paying agency-level prices? If you’re like most MSP owners, you’ve probably wrestled with this trade-off. You know you need real marketing to drive growth, but full-service agencies come with budgets that feel out of reach. And the alternative? Settling for cheap, pre-packaged content that does…
Say Goodbye to Ugly ReCAPTCHAs on Contact Forms with CleanTalk Anti-Spam
Have you ever tried to fill out a form online and had to click on tiny pictures or type blurry letters? It feels annoying, right? These puzzles are called CAPTCHAs. They try to stop spam, but they also make it harder for real people to reach you. This means fewer people send in your forms,…
Aesopians E8 – How SaaS Companies Are Maintaining Brand Integrity and Operationalizing Growth with HubSpot Ft. Mohamed Hamad Of Third Wunder Agency
SaaS companies move fast—but if your branding and systems can’t keep up, growth can actually become a liability. In this episode of the Aesopians Podcast, host Hunter Nelson is joined by Mohamed Hamad, founder of Third Wunder, to explore how fast-growing software companies can maintain their brand identity and build the operational muscle needed to…
The Ultimate Guide To ChatGPT SEO
Most SEO professionals are racing to understand how AI tools are reshaping visibility. But the biggest shift isn’t coming from Google—it’s coming from ChatGPT. As organic search volumes and conversions have been declining we’ve been seeing significant upticks on referral traffic from ChatGPT and very high conversion rates from traffic that comes from ChatGPT and…
MSP Google Ads Costs and Pricing
You’ve heard Google Ads can generate leads quickly, but you’re not sure how much to budget, what kind of results to expect, or whether it’s really worth the spend. Many MSPs step into paid search with high hopes and vague expectations, only to be disappointed when the numbers don’t line up. Google Ads can be…
Aesopians E7 – Joining The Feel Good MSP Sales Training Program Ft. Brian Gillette
In this episode of the Aesopians Podcast, we sit down with Brian Gillette, founder of Feel-Good MSP and creator of the “Feel-Good Close.” If you’re an MSP leader who’s tired of outdated, pressure-based sales tactics—or just wants to build a more human, trust-first sales process—this is a must-listen. Quick Links 🎧 Listen on Spotify 🎧…
MSP Advertising Strategy: 3 Fundamental Approaches to Drive Real Growth
Is your MSP making effective use of your advertising budget, or are you weighed down too much by bottom of funnel advertising tactics that leave you in a perpetual cycle of high costs per lead. Low quality leads, and leads that require a blood sacrifice to close. Too often, MSPs invest in advertising with high…
How We Save Thousands With Negative Keywords For MSP Google Ad Campaigns
Google Ads is one of the most powerful inbound lead generation channels available to managed service providers. There are few better moments to introduce your brand than when someone is actively searching for “IT company near me” or “managed IT services for law firms.” But here’s the part too many MSPs miss: just because someone…
Aesopians E5: From Tech To Rep: Year 1 In MSP Sales Ft. Ashton Fortuna
Most MSPs hesitate to move technicians into sales—worried they’ll lack the polish, confidence, or killer instinct to close deals. Sales is a different game. Techs solve problems with systems; sales reps solve problems with people. But what if the real risk isn’t failing at sales—it’s never trying? In this post, we’ll walk through the story…
SEO Not Working: Here’s Why
Lately I’ve been getting on more and more calls lately with people saying something along the lines of “we’ve been doing SEO or inbound for 6 months, 12 months, or however long and we’re not seeing anything – we don’t want to do SEO or inbound stuff. Reasons Why SEO Is Not Working 9 out…