Case Studies
Learn more about some of our client wins. PPC, SEO, Marketing and Web Development case studies.
Case Studies Post Archives
Case Study: Cold Start To 2-5 Leads Per Month Via Local SEO For MSP In Canada
Client Background A Managed IT Services Provider (MSP) in British Columbia, Canada engaged us to establish a professional online presence and generate a steady flow of inbound leads. Before working with us, they had no structured branding, an outdated website, and no organic search visibility. The Problems The Solutions Built a Strong SEO Foundation with…
Case Study: Sourcing 30+ Email Opt-Ins Per Month For Cybersecurity SaaS Startup Via Google Ads
In this case study we’ll share how we helped a Cybersecurity SaaS startup source roughly 30 email opt-ins per month via Google Ads to help fuel their email marketing efforts and power their growth. Client Background The client is a Cybersecurity SaaS startup providing a data storage solution that helps government contractors quickly comply with…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with a previous agency that the MSP was not happy with and had generated no results in 6 months of advertising spend. They found Tortoise and…
Case Study: MSP Organic Traffic Spurred By PPC
One historically contentious topic in the online marketing space is whether or not advertising is required for success in SEO. Does buying traffic from Google Advertising efforts directly influence whether or not your website ranks organically? That question has historically been tough to answer because the influence is rarely measurable directly and conclusively. Often time…
Case Study: TNHS Helps MSP Improve UX, Optimize Website
In this case, study we’ll be talking about how TNHS helped a Philadelphia managed IT company improve the user experiences on their website, optimize their site’s core landing pages, build new backlinks, and triple their search impressions in one month and generate multiple organic leads via SEO in their first 3 months of signing on.…
TNHS Helps MSP Launch ERP Ad Campaign
In this post, we’ll be walking through a brief case study on how we helped an Australian MSP prepare for the future of their business. This MSP has built a base of clientele in Australia during their 5 years in business. Their particular area of Australia has a high concentration of manufacturing companies and they…
Case Study: MSP Adds 60k MRR In 1 Year Via PPC
In August of 2023 Tortoise and Hare began working with a new South Florida based MSP. The company reached out after reading some blog posts on the Tortoise and Hare website about running Google Ads for MSPs and wanted to know about what we could do to help them out. After a brief sales process,…
Tortoise and Hare Defines SEO Strategy For iPaaS Platform
In the dynamic realm of SaaS, standing out is imperative. For our client, a VC backed new entrant into SaaS automation platform space, this challenge turned into an opportunity when they teamed up with Tortoise and Hare Software, a marketing agency celebrated for its data driven SEO strategies. In this blog post, we’ll dive into…
GovTech SaaS Paid Search Advertising Case Study
In today’s post, I would like to take a moment to break down some of the results we were able to generate for a GovTech SaaS via paid search advertising. I have to keep things somewhat high-level and ambiguous in this post due to contractual privacy reasons. About The GovTech SaaS The company we managed…
TNHS Helps Break Fix Launch Emergency Website
I got a strange phone call recently from a break/fix computer repair provider with a pressing need. They called from a conference they were attending with the need to get a website online today. An unusual request for sure, but one we were able to accommodate. The company that called in, FCS Inc. had a…