Fishing Up Leads With Hurricane Charters

fishing guide logo for charter fishing website
Home » Blog » Fishing Up Leads With Hurricane Charters
Table of Contents
    Add a header to begin generating the table of contents

    Hurricane Charters is a Panama City based inshore fishing charter business providing chartered trips for small groups for redfishing, trout fishing, kids trips, tarpon fishing and more. They reached out to Tortoise and Hare Software for help building their website in 2020 after deciding to launch the business. They had requirements for:

    • Providing information on fishing packages and rates
    • A blog to post fishing reports
    • Social media integration to help showcase their services
    • An easy way for prospective customers to reach out
    • Competitive rankings on search engines
    • The ability to make self serve updates to the website

    Video Overview

    home page of a charter fishing website

    With a minimal budget we were able to build them a WordPress website that checked all the boxes. We created a master page on initial launch that showcased their fishing packages and rates, which was later expanded to dedicated pages for each type of package.

    types of fishing packages for a charter fishing company

    We added a blog to the site so that they could post monthly fishing reports to help other anglers understand what could be expected from booking a trip with this charter fishing company.

    fishing reports blog post for a fishing guide website

    Since many of the pages were relatively short and straight forward, we incorporated a sidebar into the pages to help people move straight to the fishing packages page and learn more about current happenings on social media. We integrated the most recent posts from Facebook into the sidebar via a plugin to increase engagement.

    Panama city is a tourist driven town and there is a significant surge of visitors that come in from all across North America and are looking to take part in the many leisure activities, fishing included. Therefore it was important to have rankings on search engines for local searches of people trying to find fishing charters in Panama City. We were able to help them rank for local queries and generate traffic to their site for searches like:

    fishing charters panama city beach
    fishing charters near me
    panama city beach fishing charters
    panama city charters
    fishing panama city beach
    fishing near me
    fishing near panama city beach
    inshore fishing panama city beach

    We were also able to help them move up the rankings to the top spot for their own brand name. Something that hadn’t happened yet with a do it yourself approach.

    Our last requirement was filled by building the site with a drag and drop page builder that allowed them to add new content to the site in self serve manner, without needing to engage a developer for each update.

    Hurricane charters was able to book well over 60 trips in their first season and lessen their dependence on external lead generation sites like fishing booker and attract direct bookings from search engines. These direct bookings save commissions and increase profitability.


    Hurricane Charters was able to roll out a charter fishing website on a shoe string budget and combine it with a local SEO and social media strategy to book over 60 trips in their first season and all in the middle of the Coronavirus crisis no less, while tourism was significantly reduced. We can’t wait to see how their seasons evolve moving forward.

    Need help building your hunting or fishing guide website for your charter business? Reach out to Tortoise and Hare Software today and learn more about how we can help.

    Share This Article
    Posted in:

    Hunter Nelson

    Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for B2B technology companies. Hunter has more than 10 years’ experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See LinkedIn for more.

    Leave a Comment

    Table of Contents
      Add a header to begin generating the table of contents

      Free Email Course:
      Launching Your B2B Digital Marketing Program

      Enroll in our free digital lead generation crash course. A 60 day email series with twice a week emails walking through the journey of how to launch your digital marketing program and generate more B2B leads from your website. Unsubscribe at any time.

      Recent Posts
      company logos for msp and msp marketing company

      TNHS Helps MSP Narrow Focus To Legal Sector, Launch New Advertising Campaign

      AKAVEIL Technologies Inc. (AKAVEIL) is a small but growing managed IT services provider that reached out to Tortoise and Hare Software (TNHS) in May of 2022 for help with their marketing. AKAVEIL had been struggling to generate traction with outreach efforts and determined that additional marketing support was needed to generate more leads and scale…

      Food Safety Trainer Marketing Case Study

      In todays post we’ll be talking about how we helped a food safety training consultant update their branding, increase exposure, and start generating more leads for their proctored food safety training company. Alderman & Associates is a food safety training consultant delivering in person food safety training to help people get their ServSafe food safety…

      erp consulting website launch

      Case Study: New ERP Consulting Website Launch

      Villani analytics, or Villytics for short, is an ERP consultant specializing in the Oracle cloud suite of enterprise resource planning (ERP) and enterprise performance management (EPM) products. They work with a number of tools in the Oracle cloud suite to help companies, track and analyze financial performance. After a successful run in consulting, Villytics decided…

      Top Content
      sample brand kit

      Branding Your MSP: How To Get Started

      Throughout the process of launching and running Tortoise and Hare Software these past 3-4 years there’s one thing that I’ve gotten consistently good feedback on. The brand! People who aren’t shopping for marketing, and have no relationship to the company will regularly come up to me at trade shows, or comment on my business card,…

      msp paid search campaigns

      The Ultimate Guide To Paid Search On Google Ads For Managed Service Providers

      Generating leads for your MSP can be a challenge. You spend so much time managing employees, making sure customer support tickets are answered, procuring hardware, and defending against cyber threats, there’s hardly time to worry about networking and doing things like posting on social media. However, you’d like to grow faster, and due to some…

      msp seo ultimate guide

      The Ultimate Guide To MSP SEO

      Search Engine Optimization (SEO) is one of the most important ways to attract new business for mid-market managed service providers (MSP). If you look at MSPs that have achieved any sort of meaningful scale and grown to the 10MM ARR mark and beyond, you will almost always see a significant portion of their growth came…

      About Us

      Tortoise and Hare Software is a boutique B2B tech marketing agency. We help companies like MSPs, SaaS providers, cybersecurity firms, and other technology service providers launch their digital marketing programs and generate inbound leads.