3 Pillars of SEO Success.
Keyword Targeting
Keyword targeting is one of the most important factors of SEO success and is one where most businsses fall short. It’s important to be realistic and focus on keywords that can actually be ranked for given your businesses competitive position and website’s search engine strength.
Website Optimizations
Once a keyword targeting plan is in place it’s important to put the necessary optimizations in place on your website. There are sitewide optimizations to consider and optimizations for each individual web page. These are code level optimizations that can’t be visually seen when viewing a site.
Link Building
Links to your website and it’s web pages count as vote for it’s awesomeness. It’s a core part of how search engines decide who wins when two people are competiting for rankings on the same keyword. Active outreach for linkbuilding is an important part of a successful SEO strategy.
Tortoise and Hare Software offers premium SEO (Search Engine Optimization) services. We work month to month with no long term contracts to bring your business to the top of Google, Bing, and other major search engines for relevant keywords. Success in SEO requires focus on 3 different areas that all work together to bring results. Targeting, Website Optimization, and Link Building.
Let’s Start RankingImportance of Search Engine Optimization Services
Search engine optimization services are on of the most important parts of a digital marketing strategy. They are a great way to make your site more visible to search engines, rank higher, and generate inbound leads resulting in passive organic growth for your business.
- Search engines in the U.S. processed about 17 billion search queries per month.
- Globally search engines drive nearly 40% of e-commerce traffic.
- By 2021 there will be 1.4 trillion dollars in local sales influenced by search engine results. O, and that’s only on mobile devices.
Whether you like the idea of marketing to search engines or not, nearly every business will succeed or fail, at least in part, by how well they leverage the power of search. There are many aspects of search engine optimization and SEO is only a piece of the pie in an overall search marketing strategy. Running pay per click ads on search engines (known as SEM) are an excellent way supplement to SEO. SEO focuses on long term organic growth and SEM allows you to buy your way up to the top of the rankings for highly competitive keywords temporarily. Balancing investment between the two is recommended for best results.
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Local SEO
Small businesses local SEO leverages highly local keyword targeting to drive traffic to your website from nearby visitors and visitors searching for information in your locale. Link building efforts focus on local directory citations and local link outreach.
Business and Corporate SEO
Growing bussinsess with multiple locations or larger geographic targeting footprint (county, state, regional) need different targeting and additional link building outreach efforts to rank effectively for targeting keywords. Content marketing with a blog can be extremely beneficial.
National and Global SEO
Certain companies like SaaS apps and ECommerce stores have customers everywhere. These businsses have the unique challenges of doing the core part of relationship building online. This makes blogging and regular content publishing essential to business development. Regular SEO auditing and publishing checkpoints augment these efforts to drive revenue.