Search Marketing Plan
New to this SEO stuff? The first step is to develop a search engine marketing plan to guide your content creation.
SEO Audit & Repair
For established businesses with content rich websites that need to refresh their search engine optimizations.
Links to your site serve as votes for it’s awesomeness, let us help you get some more votes!
Our search marketing plans set you up for success in content creation and revision. Our consultative research deliverable will outline recommended keywords and page structure for your website. The search marketing plan serves as top notch foundation for a DIY content creation and seo campaign for an existing website. A search marketing plan is a great fit for nontechnical stakeholders with time to spare for activities like writing blog posts and service descriptions and want to maximize the effectiveness of their content creation efforts.
Our SEO Audit & Repair services are a great fit for those with an existing content rich website looking to achieve a boost in organic search traffic. We will scan your site with best in class crawling tools to identify areas for improvement such as broken links, missing page meta data, missing sitemaps, and other missing or non functional optimizations. Once issues have been identified we will update and repair missing or broken optimizations and request a re-crawl for critical pages from Google. The end result is a highly search optimized website capable of generating organic search traffic.
Importance of Search Engine Optimization Services
Search engine optimization services are on of the most important parts of a digital marketing strategy. They are a great way to make your site more visible to search engines, rank higher, and generate inbound leads resulting in passive growth for your business.
- Search engines in the U.S. processed about 17 billion search queries per month.
- Globally search engines drive nearly 40% of e-commerce traffic.
- By 2021 there will be 1.4 trillion dollars in local sales influenced by search engine results. O, and that’s only on mobile devices.
Whether you like the idea of marketing to search engines or not, nearly every business will succeed or fail, at least in part, by how well they leverage the power of search. There are many aspects of search engine optimization and SEO is only a piece of the pie in an overall search marketing strategy. If you’d like to skip the nitty gritty of our sales pitch and talk to someone about search optimization services go ahead and –
Still with us? Great! Attention to detail is a cornerstone of an SEO company that generates results, so we like your style.
Does My Site Need To Be Optimized?
There are over 200 ranking factors that determine where a site will sit on the search engine results page so there’s a complex answer to that question, but to keep things simple here are a few quick questions to answer.
Is My Site Mobile Friendly?
Search engines are serious about providing an excellent experience for mobile searchers. If your site isn’t mobile friendly it will be penalized and your rankings will suffer. Test your site here. Mobile friendliness is one of the most important ranking factors.
Does My Site Load Quickly?
The next high level test is to use the page speed insights tool from Google to test how quickly your site loads. The page speed insights tool tests your site’s load time using a mobile device. Almost 70% of mobile traffic will be done from a connection that’s comparable to 3G by 2020 and each second of load time results in a substantial abandonment. If your results are anything less than the green range then your could surely benefit from our search engine optimization services.
What Is My Keyword Strategy?
Do you have a keyword strategy? You may have a business strategy such as I want to sell wholesale clothing products to retailers but do you know what retailers are searching for to find wholesalers through search? There are many, many on-page optimizations to be done after you have a keyword strategy but the most common issue I see outside of mobile friendliness and page load times is a clear lack of keyword targeting for a page’s content.
For instance this page is targeting the keyword search engine optimization services. There are many things that have been done to make this page rank higher for that particular keyword, but none of those really matter unless you have a solid keyword strategy.
There are a plethora of keyword research tools but this example uses Google Keyword Planner to conduct research. I start with opening up the tool and setting a targeting region.
Next I type in a few keywords that I think people will be searching for. The keywords I used were SEO and Search Engine Optimization.
This returns a list of terms along with monthly search volumes and advertising competition. Usually the initial lists are pretty broad but can give you an idea on what you need to do to continue narrowing down the keyword you want to target for a page. I have ordered by traffic volume in descending order.
As part of my strategy I’ve taken into account a couple of things that help guide how I’m going to limit down and select a keyword to use for this page.
- My website is relatively new and therefore less competitive
- I want to target people that have a high purchase or contact intent
- I want to be able to use my keyword naturally as I’m writing
Since my website is relatively new it’s not a good idea to target highly contested keywords. Although it’s a highly desirable keyword that matches all criteria and has strong relative traffic volume “seo services” is not a good selection because it is highly contested and not feasible for me to rank on. It does give me a clue though. People are using the word “services” to indicate purchase intent.
I also want to eliminate keywords that are likely people searching for information, not for purchase intent. This means eliminating phrases like, “what is seo”, and “best search engine”.
From here I can apply a couple of filters to the data in the results. First I’ll apply a filter for competition = “low” and keyword text contains “services”.
You can see from the screenshot below that this gives me a list of highly qualified terms to choose from. They have lower traffic volume, but when starting out it’s better to use guerrilla seo tactics such as these. I selected search engine optimization services because there is relatively stable volume throughout the year, it’s low competition, and is able to be use naturally in this content.
If this exercise doesn’t look familiar to you then there is a lot that can be done to improve your site’s visibility and rank higher in search engines. The great news is we have the technical expertise to improve mobile friendliness, reduce page load speed times, and implement a keyword strategy.