Search Engine Optimization Services

Grow Your SaaS Companies Organic Traffic And Generate More Sales With Managed SEO Services

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3 Pillars of SEO Success

Keyword Targeting

Keyword targeting is one of the most important factors of SEO success and is one where most companies fall short. It’s important to be realistic and focus on keywords that can actually be ranked for given your businesses competitive position and website’s search engine strength.

Website Optimizations

Once a keyword targeting plan is in place it’s important to put the necessary optimizations in place on your website. There are sitewide optimizations to consider and optimizations for each individual web page. These are code level optimizations that can’t be visually seen when viewing a site.

Link Building

Links to your website and it’s web pages count as vote for it’s awesomeness. It’s a core part of how search engines decide who wins when two people are competiting for rankings on the same keyword. Active outreach for linkbuilding is an important part of a successful SEO strategy.

saas search engine optimization services

Tortoise and Hare Software offers premium SEO (Search Engine Optimization) services. We work month to month with no long term contracts to bring your SaaS to the top of Google, Bing, and other major search engines for relevant keywords. Success in SEO requires focus on 3 different areas that all work together to bring results. Targeting, Website Optimization, and Link Building.

SEO Services

saas top of funnel seo

Connect With Shoppers

As an online only solution it's critical to help people shopping for the solution your SaaS product provides find you with targeted content and traffic generating keywords to help fill the top of funnel for your brand.

rank higher saas higher on google

Increase Your Rankings

Climb the rankings by building appropriate internal linking structures and generating external backlinks to help raise the importance of your content in the eyes of search engines. Content marketing with a blog can be extremely beneficial to help your key landing pages rank.

seo for saas marketing strategy

Integrate SEO In Your SaaS Marketing Strategy

SaaS is an important but small piece of of an overall integrated digital marketing strategy. Maximize the return on your SEO efforts by making sure they gel well with paid advertising on Google and are supplemented with adequate content promotion.

Benefits Of Leveraging Our
Search Engine Optimization Services

Stable inbound traffic and lead generation.
Put the power of the Tortoise in your marketing engine to grow organically.
It’s like a 401k for your business.

More Traffic

Grow your top line traffic figures and get more people to your website.

More Leads

With additional traffic comes additional leads. Build your re-marketing lists and send prospects targeted offers.

More Revenue

Close leads generated from SEO to generate additional revenue for your business.

SEO Outcomes

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Growth In Traffic

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Growth In Click Through Rate

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Growth In Search Impressions

Importance of SEO

Search engine optimization services are on of the most important parts of a digital marketing strategy. They are a great way to make your site more visible to search engines, rank higher, and generate inbound leads resulting in passive organic growth for your business.

  • Search engines in the U.S. processed about 17 billion search queries per month.
  • Globally search engines drive nearly 40% of e-commerce traffic.
  • By 2021 there will be 1.4 trillion dollars in local sales influenced by search engine results.  O, and that’s only on mobile devices.

Nearly every business will succeed or fail, at least in part, by how well they leverage the power of search. There are many aspects of search engine optimization and SEO is only a piece of the pie in an overall search marketing strategy. Running pay per click ads on search engines (known as SEM) are an excellent way supplement to SEO. SEO focuses on long term organic growth and SEM allows you to buy your way up to the top of the rankings for highly competitive keywords temporarily. Balancing investment between the two is recommended for best results.

importance of search engine optimization services for saas

IS SEO Right For You?

Check out our blog post discussing whether SEO or PPC is right for you.

SEO or PPC? A Quick Guide