Search Engine Optimization Services

Grow Your Companies Organic Traffic And Generate More Sales With Managed SEO Services

About Our SEO Services

Watch a short video about our SEO service offerings.

Subscribe to our YouTube Channel

Benefits Of Leveraging Our
Search Engine Optimization Services

Stable inbound traffic and lead generation.
Put the power of the Tortoise in your marketing engine to grow organically.
It’s like a 401k for your business.

More Traffic

Grow your top line traffic figures and get more people to your website.

More Leads

With additional traffic comes additional leads. Build your re-marketing lists and send prospects targeted offers.

More Revenue

Close leads generated from SEO to generate additional revenue for your business.

Does My Site Need To Be Optimized?

Find out below, fill out your information in the box below to claim a free SEO audit.  You'll get a complementary site health report delivered to you via email.

It can take a few seconds to process your audit request, please wait a moment after pressing "Audit Now"

Pillars of SEO Success

Keyword Targeting

Keyword targeting is one of the most important factors of SEO success and is one where most companies fall short. It’s important to be realistic and focus on keywords that can actually be ranked for given your businesses competitive position and website’s search engine strength.

Website Optimizations

Once a keyword targeting plan is in place it’s important to put the necessary optimizations in place on your website. There are sitewide optimizations to consider and optimizations for each individual web page. These are code level optimizations that can’t be visually seen when viewing a site.

Content Creation

Creating content expands the reach of your website by increasing the base of keywords it generates search impressions for.  Showing Google that your site is a content producing authority builds trust, attracts links, and helps you climb the rankings and generate more leads.

Link Building

Links to your website and it’s web pages count as vote for it’s awesomeness. It’s a core part of how search engines decide who wins when two people are competiting for rankings on the same keyword. Active outreach for linkbuilding is an important part of a successful SEO strategy.

seo ranking factors pie chart
Source: Moz

Tortoise and Hare Software offers premium SEO (Search Engine Optimization) services. We work month to month with no long term contracts to bring your B2B tech company to the top of Google, Bing, and other major search engines for relevant keywords.

How SEO Helps You

saas top of funnel seo

Connect With Shoppers

SEO is critical to help people shopping for the solution your company provides find you with targeted content and traffic generating keywords to help fill the top of funnel for your brand.

rank higher saas higher on google

Increase Your Rankings

Climb the rankings by building appropriate internal linking structures and generating external backlinks to help raise the importance of your content in the eyes of search engines. Content marketing with a blog can be extremely beneficial to help your key landing pages rank.

seo for saas marketing strategy

Drive Lead Volume

SEO is the most high volume channel marketing channel.  When conquered it can drive lead volume that can put your businesses lead generation efforts on something close to auto pilot.  If you want to move up-market, you can't ignore this channel.

SEO Strategy Development

Get help ironing out your SEO strategy, unpack the secrets to generating more organic traffic and discover what your competitors have done to create success with our SEO strategy development services.

SEO Competitive Research

We'll use industry leading tools to analyze your competitors website to understand how they are generating their search engine traffic and what keywords may be strategically important.

We'll compile our findings into a Word document report and give you a presentation along with our findings for you to consider.

SEO Strategy Consulting

We'll talk to you about your businesses goals and then audit your current website to see how well your search engine optimization strategy is working for you.  We'll make recommendations and provide you a plan of action to get you on the right track with building the content on your website.  If you'd like us to help out with that we can do that too.

SEO Outcomes


Growth In Traffic


Growth In Click Through Rate


Growth In Search Impressions

Featured Case Studies

Read more about how we helped a local MSP more than double their size over a 2 year period using a combination of SEO and Google Ads

Importance of SEO

Search engine optimization services are on of the most important parts of a digital marketing strategy. They are a great way to make your site more visible to search engines, rank higher, and generate inbound leads resulting in passive organic growth for your business.

  • Search engines in the U.S. processed about 17 billion search queries per month.
  • Globally search engines drive nearly 40% of e-commerce traffic.
  • By 2021 there will be 1.4 trillion dollars in local sales influenced by search engine results.  O, and that’s only on mobile devices.

Nearly every business will succeed or fail, at least in part, by how well they leverage the power of search. There are many aspects of search engine optimization and SEO is only a piece of the pie in an overall search marketing strategy. Running pay per click ads on search engines (known as SEM) are an excellent way supplement to SEO. SEO focuses on long term organic growth and SEM allows you to buy your way up to the top of the rankings for highly competitive keywords temporarily. Balancing investment between the two is recommended for best results.

importance of search engine optimization services for saas

Find Out What We Can Do For You

IS SEO Right For You?

Check out our blog post discussing whether SEO or PPC is right for you.

SEO or PPC? A Quick Guide