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3 Pillars of SEO Success
Keyword Targeting
Keyword targeting is one of the most important factors of SEO success and is one where most businsses fall short. It’s important to be realistic and focus on keywords that can actually be ranked for given your businesses competitive position and website’s search engine strength.
Website Optimizations
Once a keyword targeting plan is in place it’s important to put the necessary optimizations in place on your website. There are sitewide optimizations to consider and optimizations for each individual web page. These are code level optimizations that can’t be visually seen when viewing a site.
Link Building
Links to your website and it’s web pages count as vote for it’s awesomeness. It’s a core part of how search engines decide who wins when two people are competiting for rankings on the same keyword. Active outreach for linkbuilding is an important part of a successful SEO strategy.

Tortoise and Hare Software offers premium SEO (Search Engine Optimization) services. We work month to month with no long term contracts to bring your business to the top of Google, Bing, and other major search engines for relevant keywords. Success in SEO requires focus on 3 different areas that all work together to bring results. Targeting, Website Optimization, and Link Building.
SEO Services

Local SEO
Small businesses local SEO leverages highly local keyword targeting to drive traffic to your website from nearby visitors and visitors searching for information in your locale. Link building efforts focus on local directory citations and local link outreach.

Business and Corporate SEO
Growing bushinesses with multiple locations or larger geographic targeting footprint (county, state, regional) need different targeting and additional link building outreach efforts to rank effectively for targeting keywords. Content marketing with a blog can be extremely beneficial.

National and Global SEO
Certain companies like SaaS apps and ECommerce stores have customers everywhere. These businsses have the unique challenges of doing the core part of relationship building online. This makes blogging and regular content publishing essential to business development. Regular SEO auditing and publishing checkpoints augment these efforts to drive revenue.
More Traffic
Grow your top line traffic figures and get more people to your website.
More Leads
With additional traffic comes additional leads. Build your re-marketing lists and send prospects targeted offers.
More Revenue
Close leads generated from SEO to generate additional revenue for your business.
SEO Outcomes
