Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Everett Washington with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Everett Washington. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Everett Washington and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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efelle creative is a Seattle-based digital agency serving Everett and the broader Snohomish County market with business-focused web and marketing work. Founded in 2005, the agency positions itself as a long-term partner for companies that need more than a polished website: they emphasize stronger search visibility, clearer user experiences, lead generation, and revenue growth. Their work appears especially relevant for eCommerce brands, professional services firms, contractors, healthcare organizations, manufacturers, and local businesses competing for attention online. For Everett companies, efelle highlights an understanding of both B2B procurement audiences and residential service buyers, helping clients turn digital presence into measurable business opportunities.
“We needed a new website that showcased our work and projects without being slow. efelle creative built us a site that was not only fast, but elegant and very easy for our team to update.”
“The Efelle team helped our business (The Northwest Leaf) streamline our digital content and improve mobile usability at a time when mobile websites were new. It made it easier for our readers to explore articles and find events from phones and tablets. Groundbreaking at the time! They were always great to work with. Thank you.”
“efelle created a sleek site for Allure Laser that helps patients explore services and book with ease. It’s elegant, mobile-optimized, and easy for our team to manage.”
Odd Dog Media is a Seattle-based digital marketing agency that works with small, local, and multi-location businesses, making it a relevant option for companies in the Everett area that want stronger visibility across search and local channels. The agency presents itself as a partner that helps clients understand what to do, why it matters, and how marketing activity connects to measurable business value. Its work emphasizes practical outcomes such as generating qualified leads, improving local search presence, turning websites into stronger conversion tools, and giving business owners more confidence in their online marketing direction.
“The Odd Dog team are fantastic. They do brilliant work and are incredibly easy to work with. It’s nice having a team with such deep expertise, mixed with excellent communication skills and affordability. I would highly recommend.”
“Our firm has worked with Odd Dog Media for a number of years. We have relied on the team for a host of functions � development, maintenance, SEO, special project support � and have been especially impressed with their responsiveness and appreciative of their demeanor. Odd Dog’s commitment to be a long-term partner with us has been demonstrated time and time again.”
“Without Odd Dog Media, I don’t think we would still be in business. We currently generate upwards of 60 new leads each month thanks to their efforts.”
SEO.co is a Seattle-based search marketing agency that helps businesses build durable organic visibility across traditional search engines and newer AI answer platforms. For Everett-area companies comparing Washington agencies, SEO.co appears best suited to organizations that want a systematic, revenue-minded SEO partner rather than one-off campaign help. The agency works with startups, mid-market companies, enterprises, and other agencies, emphasizing technical foundations, content relevance, and authority building. Its case-study language and service pages focus on outcomes such as higher organic traffic, stronger rankings, improved site health, quality backlinks, and search programs that compound over time.
“I felt that their overall level of professionalism and expertise were top-notch.”
“They were very communicative throughout the whole process, and everything went extremely smoothly.”
“We’ve used SEO.co for years and are thrilled with the output and turnaround. World-class at what they do � communication has been excellent. We gained true competitive advantage in our industry.”
Portent was a long-running Seattle digital marketing agency with nearly three decades of experience helping B2B, B2C, and e-commerce brands improve digital performance. Its work emphasized integrated strategy across paid and organic channels, supported by analytics, technical expertise, content, and conversion-focused execution. For businesses in the Everett area researching agencies, Portent’s body of work points to outcomes such as stronger organic visibility, more efficient paid media, higher lead volume, and sustainable online growth. The current website notes that Portent was closed by parent company Clearlink in May 2024, with Wallaroo Media now serving many former Portent clients and maintaining the site.
"This (Information Architecture Analysis) is incredibly intuitive. It’s great to have someone come in and provide a fresh perspective."
"Portent’s Technical SEO Audit is fantastic! Having this data and insight at our fingertips is perfect! I am very excited to start digging into these issues and begin improving our site."
"Portent helped increase lead submissions by 500% with a full-funnel PPC strategy."
Add3 is a Seattle-based digital marketing agency serving businesses in the greater Puget Sound region, including companies researching partners near Everett. The agency focuses on performance-driven, omnichannel marketing for growth-minded brands, e-commerce companies, consumer products businesses, and lead-generation teams. Add3 appears to be a strong fit for organizations that want measurable impact from paid media, search, social, programmatic, and analytics-backed strategy. Its work emphasizes ROAS, lead generation, brand awareness, revenue growth, and continuous optimization, with client relationships that often function like an extension of the in-house marketing team.
“It’s been a really good experience and it has helped our business tremendously.”
“Add3 has been an amazing addition to our digital marketing team. We have seen great improvement in our brand awareness and lead generation since launching our paid search and social campaigns with them.”
“The Add3 team is basically an extension of our Nuun family. They understand our objectives and mission as if they were Nuun employees and are incredibly passionate about growing our brand.”
Everett gives you access to a business community shaped by aerospace, advanced manufacturing, maritime activity, healthcare, and logistics. Fun fact: the city is home to Boeing’s massive widebody aircraft assembly presence near Paine Field, helping anchor a deep supplier network. You’ll also find growing opportunities among contractors, professional services, restaurants, and waterfront businesses. Because local buyers often research vendors before making contact, online marketing helps you appear when Everett businesses are comparing partners, solving operational challenges, and looking for nearby expertise.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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