Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Spokane Valley Washington with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Spokane Valley Washington. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Spokane Valley Washington and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Propaganda Creative is a Spokane-based, full-service creative and advertising agency serving businesses in Spokane Valley and the broader Inland Northwest. The firm appears to be a strong fit for organizations that need a sharper brand presence, a more polished website, or coordinated campaigns that connect across digital, print, social, and physical spaces. Its work spans local tourism, events, nonprofits, ecommerce, construction, food, cannabis, and professional services, with an emphasis on building memorable brand experiences rather than one-off assets. For clients, the agency’s value seems to come from translating business goals into creative systems that improve recognition, engagement, customer trust, and marketing performance.
“They take an idea from what we said and turn it into something that’s cool and ready to be shared with the public.”
“They’ve taken a site that didn’t seem to have any problems and have made it work smoothly.”
“You can’t find a nicer and more knowledgable group of people to work with anywhere.”
Kl�ndt | Hosmer is a Spokane-based branding and marketing agency serving businesses and organizations that need stronger visual communication, clearer positioning, and more effective customer engagement. With roots dating back to 1987, the agency appears to work with clients across commercial, civic, education, nonprofit, and professional-service sectors. Its work emphasizes turning brand strategy into practical marketing assets�from identity systems and campaigns to websites and digital programs�that help organizations look more credible, communicate consistently, and guide audiences toward action. For Spokane Valley companies comparing local agency partners, Kl�ndt | Hosmer presents itself as a seasoned creative team focused on purposeful branding and measurable marketing impact.
“The Klundt Hosmer group is true group of professionals committed to a higher standard of work and care.”
“They are very forward thinking and listen to the clients wants and needs.”
“Communication is prompt and professional.”
Robinson Marketing is a long-running marketing consulting firm that works like an external marketing department for businesses, industries, and organizations that need practical guidance, creative execution, and strategic decision-making support. The agency emphasizes relationship-driven service, helping owners, general managers, and marketing directors clarify goals, choose the right promotional approach, and stretch budgets effectively. Its messaging points to a hands-on partner that supports both planning and implementation, with experience helping clients improve sales, profitability, campaign quality, and day-to-day marketing consistency.
“We continue to work together on many projects, and I see the relationship continuing well into the future. They are very professional, and they know advertising and marketing. I highly recommend Robinson Marketing to any business, as they work hard to make their clients happy.”
“Thanks for all y’all do. I really couldn’t do it without you.”
“It means so much to us to have somebody that you can depend on that always comes through with efficient, friendly service. We can count on you folks to do everything on time and with perfection. We look forward to being your client for many years ahead.”
helveticka is a Spokane-based creative branding and communications design group serving local, regional, and national clients, including organizations with strong visibility across the Spokane Valley area. The firm appears especially well suited for businesses, public agencies, nonprofits, educational institutions, and civic projects that need thoughtful brand storytelling, clear public-facing communications, and design systems that work across physical and digital touchpoints. Its portfolio suggests an emphasis on durable, high-quality creative work�helping clients clarify complex messages, build trust with stakeholders, improve visitor or customer experiences, and present brands with more polish and consistency.
“Fun crowd, great design.”
“helveticka.com is local, isn’t cheap, does great work.”
“We worked with a wonderful consultant team, helveticka and Painter Preservation, to come up with an innovative, engaging project.”
116 & West is a full-service creative and advertising agency with roots in Boise and Spokane, serving brands across the Northwest and beyond. The agency positions itself as a strategic partner for mid-cap companies and local organizations that want to make bolder moves, sharpen their message, and turn marketing challenges into business momentum. Its work blends research, strategy, creative execution, and media thinking to help clients build stronger brands, reach new audiences, and improve campaign performance. Case work for organizations such as Mountain West Bank, Gonzaga University, Avista, and the City of Spokane Valley suggests an emphasis on practical creative that supports awareness, engagement, traffic, and long-term brand alignment.
“The most talented group of creative, media, and advertising professionals in the Northwest!”
“Very great team! Love their work and professionalism!”
“Very professional business! Big fan of their work.”
Spokane Valley gives you access to a practical Eastern Washington market, with strengths in manufacturing, distribution, aerospace, retail, and office-park services. Fun fact: its business roots run from agriculture to today’s industrial and logistics sites. Another: the city actively promotes move-in and development-ready locations for growing companies. Because local firms compare sites, incentives, workforce options, and permitting timelines online first, your visibility matters. Use local SEO, targeted ads, and helpful business content to reach owners, buyers, and managers before they call a competitor across the Spokane metro.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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