Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Spokane Washington with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Spokane Washington. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Spokane Washington and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Propaganda Creative is an award-winning full-service design and marketing agency based in downtown Spokane. Since 2010, the team has helped local, regional, and national organizations translate ideas into memorable brand experiences across digital, print, environmental, and advertising channels. Their work appears geared toward businesses that need to stand out more clearly, launch or refresh a brand, improve customer-facing websites, and reach the right audiences with cohesive campaigns. With a portfolio that includes tourism, events, construction, food and beverage, public health, retail, and nonprofit clients, Propaganda Creative supports outcomes such as stronger recognition, more polished customer touchpoints, broader campaign reach, and brand systems that feel consistent from first impression to follow-up.
“Propaganda continues to deliver for Hoopfest in all facets. This year they helped us with anniversary branding as well as t-shirts, banners, signs that were talked about throughout our event!”
“Jason and his team of creatives are not only unmatched talent but have impeccable attention to detail, full time engagement with their projects and overall trustworthy partners with their clients.”
“They developed our website, and were on schedule, responsive, and made all the changes we requested. Our final product is beautiful!”
Kl�ndt | Hosmer is a long-running Spokane branding and marketing agency with deep roots in the Inland Northwest. Founded in 1987 and later brought into 116 & West, the firm has built its reputation around helping organizations clarify how they show up in the market, from visual identity and messaging to campaigns and digital presence. Its work appears geared toward established businesses, civic organizations, universities, tourism groups, healthcare, manufacturing, and regional brands that need a more polished, consistent, and memorable public presence. For clients, the agency’s value is in turning strategy and creative execution into stronger recognition, clearer communications, and marketing assets that support awareness, engagement, and growth.
“Communication is prompt and professional.”
“My logo is simply ingenious too.”
“Never any accountability.”
Robinson Marketing and Public Relations is a boutique marketing and PR agency that works with small-to-medium-sized companies and startups, particularly organizations with complex products, public policy issues, or specialized audiences. The agency appears to be a strong fit for businesses that need senior-level communications strategy, clear messaging, and hands-on execution rather than a high-volume agency model. Its work emphasizes helping clients build credibility, increase visibility with media and influencers, support sales conversations, and communicate change during important growth or reputation moments. Robinson’s experience spans technology, healthcare, biotech, network television, and professional sports.
“Helps rebuild credibility and market confidence through focused media campaigns and executive positioning.”
“Translates complex products into press releases, customer success stories, blogs, and messaging that customers can understand.”
“Combines public relations and marketing to build awareness, support the sales process, and reach media, analysts, and influencers.”
helveticka is a Spokane-based creative branding and communications design firm serving local, regional, and national clients. The agency appears especially well suited for organizations that need smart visual storytelling, clear brand systems, and polished public-facing communications across physical and digital touchpoints. Its portfolio includes civic, education, utility, nonprofit, cultural, and commercial work, suggesting a team experienced at translating complex organizations and places into accessible identities, campaigns, signage, websites, reports, and experiences. For clients, the business value is stronger recognition, clearer messaging, better audience engagement, and a more cohesive presence wherever people encounter the brand.
“Fun crowd, great design.”
“Builds cohesive brands, signage, and digital experiences that make complex places easier to understand.”
“Turns local institutions’ stories into memorable campaigns, websites, and visual systems that feel polished and purposeful.”
116 & West is a full-service creative agency with roots in Boise and Spokane, serving brands across the Northwest and beyond. The agency positions itself as a strategic partner for mid-cap companies and community-minded organizations that want sharper brand direction, stronger campaigns, and measurable marketing momentum. Its work spans clients such as Gonzaga University, Avista, Kendall Auto Group, Mountain West Bank, and local initiatives, suggesting experience across education, finance, automotive, utilities, hospitality, and civic brands. Rather than focusing only on deliverables, 116 & West emphasizes problem-solving, research-driven strategy, creative execution, and ongoing optimization to help clients stand out, launch campaigns effectively, and keep improving performance over time.
“The most talented group of creative, media, and advertising professionals in the Northwest!”
“Very great team! Love their work and professionalism!”
“Very professional business! Big fan of their work.”
Spokane gives you a business audience with real variety: health care, education, aerospace, manufacturing, logistics, agribusiness, professional services, and life sciences all help power the Inland Northwest economy. ([my.spokanecity.org](https://my.spokanecity.org/about/economy/?utm_source=openai)) Fun fact: the region is promoted as one of Washington’s key aerospace clusters, with life sciences growth tied to the University District. ([my.spokanecity.org](https://my.spokanecity.org/economicdevelopment/industries/?utm_source=openai)) Because local buyers compare vendors online before calling, targeted SEO, paid search, and LinkedIn campaigns help you reach Spokane decision-makers right when they are researching solutions, partnerships, and growth opportunities.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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