Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Tacoma Washington with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Tacoma Washington. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Tacoma Washington and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Odd Dog Media is a Pacific Northwest digital marketing agency serving Tacoma-area and broader small-to-mid-sized businesses that want clearer strategy, stronger visibility, and measurable growth from their online presence. The agency positions itself as a practical partner for local companies, combining creative brand thinking with technical execution and data-driven reporting. Its work appears geared toward helping clients get found by ideal customers, improve lead quality, understand what marketing activity is producing results, and build long-term systems for sustainable business growth. For Tacoma businesses, Odd Dog emphasizes locally relevant strategy, transparency, and collaboration rather than one-size-fits-all campaigns.
“They have a great personal service that is very responsive if we have any questions or need something done.”
“I’ve had the opportunity to work with Odd Dog in multiple roles at a few organizations and am always blown away by their insight, knowledge, and execution. There is no better digital marketing agency in Seattle. Highly recommended.”
“One of the best digital marketing agencies in Seattle. They’re fantastic at SEO, website design and development, PPC, consulting, and really any other kind of marketing on the web!”
efelle creative is a Seattle-based digital agency serving businesses across the Puget Sound, including Tacoma-area organizations that need stronger websites and measurable marketing growth. The agency positions its work around revenue acceleration, building sites that are designed not only to look polished but to convert visitors into leads, customers, and repeat engagement. With a long portfolio across eCommerce, professional services, construction, food and beverage, nonprofits, and other industries, efelle appears best suited for companies that want a strategic digital partner rather than a one-off website vendor. Its work emphasizes audience understanding, scalable technology, usability, and post-launch marketing performance.
“They took the time to explain each stage of the process in plain language, which made us feel comfortable.”
“I am impressed by their willingness to help us troubleshoot all of our questions and their dedication to completing a high-quality project.”
“It’s rare to find a digital team that has the personalized service of a well-run retail operation and the skillsets of real artisans.”
SEO.co is a nearby Seattle-based search marketing company that helps Tacoma-area and national organizations grow durable visibility in organic search and AI answer engines. Through SEO.co, the team positions itself less as a campaign vendor and more as a search-engineering partner, combining technical discipline, content relevance, and authority building to improve qualified traffic, rankings, leads, and revenue. The agency appears suited for businesses with competitive search goals, including ecommerce brands, SaaS and technology companies, legal and healthcare organizations, enterprise teams, startups, and other agencies that need white-label SEO execution.
“I felt that their overall level of professionalism and expertise were top-notch.”
“They were very communicative throughout the whole process, and everything went extremely smoothly.”
“SEO.co has been a huge help for our business growth and success with our clients. They ensure a solid strategy is in place and provide timely, key recommendations.”
Portent was a long-running Seattle digital marketing agency with nearly 30 years of experience helping brands improve visibility, traffic, conversions, and revenue through integrated online marketing. Its site now notes that Portent was closed by parent company Clearlink in May 2024, with Wallaroo Media maintaining the site and serving many former clients. For Tacoma-area businesses researching regional agencies, Portent’s legacy is most relevant as a case-study library and benchmark for strategic SEO, paid media, content, analytics, and CRO work. The agency’s published results show support for B2B, B2C, ecommerce, SaaS, travel, retail, and local-service organizations seeking measurable growth across the full digital funnel.
“As the Marketing Director of California Home Fitness I’ve benefited from the partnership and services provided by the great team at Portent. Tim and Max are quick to respond to our PPC, SEO and other digital needs. Give them a call.”
“We have been using Portent since March and we have seen phenomenal growth on our paid search ads! The team is very knowledgeable and are willing to try new strategies. Highly recommend!”
“I have had nothing but phenomenal experiences with the team at Portent, and couldn’t recommend them more. They are incredibly professional and have guided me through this pandemic by providing fantastic advice on how to structure my business’ SEO and Analytics.”
Add3 is a Seattle-based digital marketing agency that helps growth-focused brands connect paid media, SEO, creative, and analytics into performance-driven campaigns. For Tacoma-area businesses comparing regional agency partners, Add3 appears best suited for companies that want a data-heavy, omnichannel team focused on measurable outcomes such as stronger visibility, improved lead generation, higher ROAS, new customer acquisition, and scalable ecommerce growth. Their work spans industries including ecommerce, healthcare, real estate, beauty, food, travel, and B2B, with case studies and testimonials emphasizing proactive account management, strategic testing, and close collaboration with internal marketing teams.
“The team felt like an extension of our team.”
“The advice and direction I’ve received from the Add3 team has always been exemplary.”
“They are also very data driven.”
Tacoma gives you a business audience shaped by trade, logistics, maritime services, manufacturing, healthcare, and clean-tech innovation. Fun fact: the Port of Tacoma supports more than 41,000 jobs and nearly $3B in Pierce County economic activity. ([portoftacoma.com](https://www.portoftacoma.com/about?utm_source=openai)) City programs also promote small-business support and site-selection tools, creating openings for local vendors, contractors, and professional services. ([tacoma.gov](https://tacoma.gov/government/departments/community-and-economic-development/?utm_source=openai)) Because buyers here often compare options before calling, smart online marketing helps you appear in local searches, explain your value quickly, and reach Tacoma decision-makers when they’re ready to connect.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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