Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Kirkland Washington with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Kirkland Washington. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Kirkland Washington and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Fujisan Marketing is a Seattle-based digital marketing agency serving businesses in Kirkland and the greater Puget Sound region that want clearer strategy, stronger execution, and measurable growth from their marketing spend. The agency positions itself as a hands-on partner for organizations navigating complex digital channels, with a focus on transparency, testing, and performance improvement. Its case studies point to outcomes such as increased qualified leads, lower cost per lead, improved conversion rates, and stronger ecommerce engagement. For companies that need a practical team to manage campaigns and translate data into decisions, Fujisan Marketing appears built around helping clients turn digital activity into more efficient customer acquisition.
“Fujisan Marketing is my go to digital partner. They are knowledgeable and results driven. They have done a number of campaigns with us and they have excellent results.”
“Working with the Fujisan team has been a fantastic experience. They do an excellent job breaking down SEO best practices and industry jargon in a way that’s clear, actionable, and easy to understand. Their transparency and guidance have made it much easier for our team to make smart decisions about our digital strategy. I’d highly recommend them to anyone looking for a knowledgeable and trustworthy SEO partner.”
“The Fujisan team is amazing! We have been working together for years and they are always on top of everything, quick to jump on a new project and very knowledgable!”
efelle creative is a Seattle-based digital marketing and web design partner serving businesses around Kirkland, the Eastside, and beyond. Founded in 2005, the agency appears best suited for growth-minded organizations that need a more credible, conversion-focused digital presence rather than a templated website. Its work emphasizes understanding each client’s audience, building polished user experiences, and supporting long-term performance through strategy, design, technology, and ongoing optimization. With experience across ecommerce, professional services, construction, nonprofits, education, and local service businesses, efelle positions its work around practical business outcomes: stronger visibility, better lead quality, easier site management, higher engagement, and revenue growth.
“They took the time to explain each stage of the process in plain language, which made us feel comfortable.”
“They are true partners, always thinking about our business goals, not just completing tasks.”
“Their blend of design creativity and technical know-how made a real difference.”
SEO.co is a Seattle-based search marketing agency that helps companies build durable visibility in traditional search and emerging AI answer engines. The agency works with organizations ranging from local businesses and agencies to venture-backed startups and enterprise brands, with an emphasis on measurable organic growth rather than vanity rankings. For companies in Kirkland and the broader Puget Sound area, SEO.co appears best suited for teams that need a strategic partner to diagnose technical barriers, strengthen authority, improve discoverability, and turn search visibility into more qualified traffic, leads, and revenue over time.
“I felt that their overall level of professionalism and expertise were top-notch.”
“They were very communicative throughout the whole process, and everything went extremely smoothly.”
“The UI of site is very simplified. Anyone can navigate it and find what they are looking for unlike other SEO tools and services portals. Their site audit tool is extensively well performing.”
Portent is a long-running Seattle-area digital marketing agency brand with roots dating back to 1995. The agency built its reputation around integrated digital strategy, helping B2B, B2C, e-commerce, technology, travel, and service businesses improve how they attract, convert, and measure online audiences. Its case studies emphasize outcomes such as stronger organic visibility, higher lead volume, improved conversion rates, and revenue growth from coordinated paid and organic campaigns. Portent’s site notes that the agency was closed by parent company Clearlink in May 2024, and that Wallaroo Media now serves many former Portent clients while maintaining the Portent website and its marketing resources.
“Helped reverse an organic traffic decline and drove 94% single-year growth in organic traffic with a 48% increase in organic revenue.”
“Transformed paid campaigns into a full-funnel engine that increased lead submissions by 500%.”
“Built a comprehensive strategy that took a new site from zero traffic to more than 5,000 organic visits per month within a year.”
Add3 is a Seattle-area digital marketing agency serving brands that want performance-focused growth across digital channels. The agency positions itself as �digitally focused� and �human powered,� combining audience insight, campaign strategy, analytics, and creative execution to help companies reach customers at the right moment. Add3 appears especially suited for organizations that need a hands-on paid media and search partner, including ecommerce, lead generation, and consumer brands. Its work emphasizes measurable outcomes such as stronger brand awareness, more efficient acquisition, increased lead generation, improved traffic, and higher sales performance, while maintaining a collaborative client relationship that often functions like an extension of an in-house marketing team.
“They were instrumental in our success.”
“Add3 has been an amazing addition to our digital marketing team.”
“The account managers at Add3 are better than any others I’ve worked at.”
Kirkland gives you a business audience shaped by Eastside tech, healthcare, retail, tourism, and lakefront hospitality. EvergreenHealth anchors local jobs, while Google and nearby innovation hubs help make the city attractive to startups, consultants, and professional services. Fun fact: Costco’s famous Kirkland Signature brand still carries the city’s name. Because local firms compete for attention across Totem Lake, downtown, and the I-405 corridor, smart online marketing helps you show up when decision-makers search, compare vendors, and choose partners nearby.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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