Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Kent Washington with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Kent Washington. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Kent Washington and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Odd Dog Media is a Seattle-based digital marketing agency that helps small, local, and multi-location businesses turn their online presence into a measurable source of leads and customers. For businesses in and around Kent, the agency appears best suited to companies that want a practical marketing partner rather than a one-off vendor: a team that can clarify strategy, execute campaigns, track performance, and explain what is working. Odd Dog emphasizes transparent reporting, customer-centric decision-making, and marketing that ties back to real business outcomes such as better visibility, stronger lead flow, improved website performance, and more confidence in where marketing dollars are going.
“They have a great personal service that is very responsive if we have any questions or need something done.”
“If you are looking for results look no further….they are simply the best!”
“Without Odd Dog Media, I don’t think we would still be in business.”
efelle creative is a Seattle-based digital agency that helps businesses build stronger revenue engines through high-performing websites and online marketing. For companies in and around Kent, Washington, the agency appears best suited for organizations that need more than a brochure site: they focus on attracting qualified visitors, improving user experience, supporting ecommerce growth, and turning web traffic into leads or sales. Their work spans many industries, from professional services and construction to food, ecommerce, healthcare, and nonprofits. With a long operating history and a portfolio of more than 1,100 projects, efelle creative positions itself as a strategic partner for businesses that want polished design, reliable development, and measurable digital growth.
“efelle beautifully captured our firm’s dignity and modernized our online presence. The new site makes our services clear while honoring our 70-year civil rights legacy.”
“I am impressed by their willingness to help us troubleshoot all of our questions and their dedication to completing a high-quality project.”
“It’s rare to find a digital team that has the personalized service of a well-run retail operation and the skillsets of real artisans.”
SEO.co is a search-focused marketing agency with a Washington presence that may appeal to Kent-area businesses looking for stronger organic visibility. The agency positions its work around long-term search growth rather than short-term activity, helping companies improve how they are found in Google, AI answer engines, and competitive search markets. SEO.co appears to serve a wide range of clients, from local and mid-market businesses to enterprise brands and other agencies using white-label support. Its client results emphasize stronger rankings, increased organic traffic, improved technical site health, better authority signals, and more measurable revenue-oriented search performance over time.
“I felt that their overall level of professionalism and expertise were top-notch.”
“They were very communicative throughout the whole process, and everything went extremely smoothly.”
“SEO.CO’s link building is simply amazing and proven in results.”
Portent was a Seattle-area integrated digital marketing agency serving businesses in the broader Puget Sound region, including companies researching partners near Kent, Washington. Founded in 1995, the agency focused on helping B2B, B2C, and ecommerce brands connect strategy, analytics, and execution across paid and organic channels. Its published work emphasizes measurable outcomes such as stronger organic traffic, improved lead generation, higher paid media return, and more useful digital experiences. Portent’s website currently notes that the agency was closed by its parent company in May 2024, with Wallaroo Media now maintaining the site and serving many former clients.
“Portent is simply amazing! Their expertise in SEO and digital marketing has greatly improved our website’s performance. The team is not only knowledgeable but also incredibly responsive and easy to work with.”
“Portent is absolutely top-notch! Their expertise and strategic approach have transformed our online presence. We’ve seen a remarkable increase in organic traffic and improved rankings.”
“Portent is doing an amazing job! Their team knows their stuff and has helped us skyrocket our website’s rankings. We now have more visibility and organic traffic than ever before.”
Add3 is a Seattle-based digital marketing agency serving brands that want performance-focused growth across search, social, programmatic, SEO, and e-commerce channels. For businesses in the Kent, Washington area comparing nearby agency partners, Add3 appears best suited to companies that need measurable campaign management rather than one-off marketing tasks. Its work emphasizes audience understanding, paid media strategy, creative messaging, and ongoing optimization, with a focus on outcomes like stronger brand awareness, improved lead generation, higher ROAS, increased sales, and sustained KPI improvement. The agency works with established consumer, e-commerce, healthcare, technology, and service brands that need a hands-on partner to manage complex digital acquisition programs.
“It’s been a really good experience and it has helped our business tremendously.”
“Add3 has been an amazing addition to our digital marketing team.”
“Of course they know digital media, but the Add3SHOP team were truly partners to the brand.”
Kent’s economy is built for momentum: you’ll find a strong mix of aerospace suppliers, advanced manufacturing, warehousing, logistics, food production, and service businesses clustered around the Green River Valley and major freight routes. If you’re trying to reach local decision-makers, online marketing helps you appear when companies are searching for vendors, contractors, staffing, B2B services, or growth partners. With so many industrial and small-business niches competing for attention, targeted SEO, paid search, and local content can turn nearby searches into real business conversations.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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